As active members of the PC components industry, we tend to try to keep our ear to the ground relating to how the different companies are approaching their product lines especially in terms of acquisitions, applications, marketing and projections. Most of what we hear is either not news or not entirely relevant for publication but helps us attempt to form a more complete picture when we do publish. One of the reasons we do this is to do with confirming sources, and making sure we publish as accurately as possible. So when a rumor started in the sphere regarding ECS’ motherboard business being moved away from the commercial side of the equation (from Digitimes and others), remaining in only OEM/ODM applications, I naturally went straight to the heart of the matter and contacted ECS for clarification. The following is a letter from Sunny Yang, ECS’ President.

Dear Our Distinguished Customers,

We feel regret to learn the untrue report from DIGITIMES pertaining to “ECS to quit own-brand DIY motherboard business, say Taiwan makers” on Jun. 24, 2015. We like to formally clarify that ECS would never give up any opportunity to work on own-brand DIY motherboard as what we always commit to our valuable customers.

We all learn the knee competition in motherboard industry. To receive the challenge, ECS has made all the efforts to manage our own brand motherboard and create more service and value to our channel customers for years. We would continue to put more resources to provide cutting edge products and marketing events as what we just announced at Taipei Computex in early June and, therefore, enhance our brand value and your confidence level.

ECS has been cooperating with you for many years, we treasure this relationship. We will also do our best to serve your needs through our global structures. We believe, through our close cooperation, a mutually beneficial result can be achieved in a long-term relationship.

Sincerely Yours.
Sunny Yang
President, Elitegroup Computer Systems Co., Ltd.

That essentially confirms that ECS will be staying in the consumer motherboard business. Personally I felt the news was a little off to begin with – at Computex ECS were showing their own brand 100-series motherboards, and even developing them with Realtek’s new Dragon network chip which is designed to go in direct competition with Killer. While it's not unheard of for big companies to pull product lines at the last second, we meet with ECS every year and the ECS Computex booth is naturally very large and they often put on a large show for it. It's important to consider how much money and marketing has been pumped into ECS’ L33T gaming brand in recent years along with their eSports sponsorship.

ECS as a brand does have a presence in the United States, and we’ve reviewed some interesting samples such as the Lucid Hydra equipped P67H2-A back in 2011 and the only overclockable AMD E350 mini-ITX board on the market, the ECS HDC-I. To this end, the latest figures we have estimated for ECS own-brand motherboard sales are around 3-4 million, which accounts for around 5% of the ~78 million motherboards a year market, but in 2009 reports have suggested they sold 17 million both as a brand and as an OEM/ODM which gives you a sense of scale as to how big ECS actually is. ECS’ main revenue generator is the OEM/ODM side, particularly in manufacturing many mini-PCs for other well-known brands, but their own brand still has value particularly in Asian regions and as the letter above shows, they are still keen on putting it into action.

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  • Achaios - Thursday, June 25, 2015 - link

    "Sunny Yang"? Hong-Kong Chinese or Singaporean Chinese? He is the Pres of major Corp. and he still can't express himself passably in written English? I have met Filipino Merchant Marines (A/B's who get paid $1k a month) who can write better English than him. Honestly, it is somewhat hard to respect somebody who is the Pres of a major Corp if they are unable to express themselves properly in written English. (English is not my mother tongue either) Reply
  • garbagedisposal - Thursday, June 25, 2015 - link

    Your comment is incredibly stupid.
    A president of an Asian company doesn't need to have great English.
    If you're able to understand him, then it's already passable. Go talk to a linguist. Also, the fact that some random Pinoys can speak great English has no bearing on whether some Chinese/Taiwanese should be able to do the same (what were you even thinking?). Grow some brain cells.
    Reply
  • Oxford Guy - Thursday, June 25, 2015 - link

    Grammar and spelling trolls are always going to be a facet of the Internet. The fact that they aren't the CEO of ECS says it all. They'd rather type toothless criticism on a message board than be out there actually doing something.

    The point of communication in business is understanding, not fine art. If you want sweeping poetic English, stick to Shakespeare.
    Reply
  • Samus - Thursday, June 25, 2015 - link

    I honestly can't take his comment seriously because it would appear he can't even spell the word "President" Reply
  • bji - Monday, June 29, 2015 - link

    Well that's just stupid. Whether or not you agree with his point, he clearly was abbreviating President to Pres. Reply
  • bji - Monday, June 29, 2015 - link

    I disagree. Releasing a poorly written press release in any language is unprofessional. Also your false dichotomy is silly. Nobody wants "sweeping poetic English". There is a third choice here between "sweeping poetic English" and "terrible English". That choice is "good English proofread by someone with decent English language skills". Reply
  • Oxford Guy - Wednesday, July 01, 2015 - link

    When you're the CEO of a major tech company let us know that your precision English got you there. Reply
  • bji - Saturday, July 11, 2015 - link

    That is such a stupid response. So only CEOs of companies can have opinions about CEOs of companies? Reply
  • Chuck Lee - Thursday, June 25, 2015 - link

    He is from Taiwan and lives in Taiwan. How about you ? can't even write proper English either. Who the heck are you to judge someone by their language skill specially not their primary language. He is the president of ECS, how about you dumb ass ?!?! can you write proper Chinese and English ? if you can't then STFU ! Reply
  • webdoctors - Thursday, June 25, 2015 - link

    There's no excuse for the poor English in that letter. He's representing the company and doing a poor job of it, that letter was pretty painful to read. I've lived in TW and can tell you he can easily find many companies and freelancers to do quick and simple translation work for press releases and customer facing e-mails.

    His cheapness is reflected in their product quality, and I'd be concerned doing business with someone I couldn't communicate with properly.
    Reply

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