Final Words

Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.

Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.

As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.

Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.

That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard.  By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.

As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.

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  • przemo_li - Monday, June 1, 2015 - link

    Fiji is NOT gpu name.

    Its gpu segment name.

    Just like VI, SI, and some more.

    Its chip name if anything.

    If we for a moment switched to CPU-speak, You just claimed that Puma is single CPU from AMD ;)
  • Refuge - Monday, June 1, 2015 - link

    It is the name of a GPU Architecture. Which could be a one run chip, or it could have multiple versions based on binning.
  • dragonsqrrl - Monday, June 1, 2015 - link

    It's not a GPU architecture. GCN is a GPU architecture, Maxwell is a GPU architecture. Fiji is a GPU, GM204 is a GPU. This isn't exactly a new paradigm we're dealing with here. Oh dear, I think I might be telling someone something (aka trolling***). I've done it again.
  • dragonsqrrl - Wednesday, June 3, 2015 - link

    First, that's a terrible analogy. Puma is not a CPU, it's a CPU architecture, successor to Jaguar. Fiji is a GPU, I never once assumed or suggested that there will be a single Fiji SKU (that was all you), right now it's likely there will be 2 for the consumer market.

    I'm honestly not sure what you meant by "segment", perhaps you could clarify? Are you talking about AMD's XT/PRO convention? They're still the same GPU, pro is typically just a harvested XT.
  • Refuge - Monday, June 1, 2015 - link

    They released more than four if you include mobile GPU's I believe it goes up 2 more to 6.
  • dragonsqrrl - Monday, June 1, 2015 - link

    What do you mean mobile GPU's? Are you talking about the 900m series? There are no mobile specific GPU's in that lineup. It's all binned GM204 and GM107 SKU's.
  • eanazag - Sunday, May 31, 2015 - link

    Interesting observation. I see the same behavior, but the situations are different. Both major graphics vendors are stuck on 28 nm. The 285 is a new product. AMD's graphic situation is not even close to the same as CPU. They are not even competitive in most of the markets for CPU. AMD will likely release a very competitive GPU, which is why NV is releasing the Ti now.
  • dragonsqrrl - Sunday, May 31, 2015 - link

    Yes, the 285 is a new product, and while it is an improvement and a step in the right direction, Tonga just isn't enough to address the issue of AMD's profit margins this coming generation, or make them anymore competitive in mobile (M295X). It would be as though Nvidia were selling the 980 at the $200 price point. Not exactly, but from a memory interface, die size, PCB complexity, power consumption perspective, that's basically what AMD is doing right now, with no solution forthcoming. But I guess it's better than selling Tahiti for $200.

    "AMD's graphic situation is not even close to the same as CPU. They are not even competitive in most of the markets for CPU. AMD will likely release a very competitive GPU, which is why NV is releasing the Ti now."
    Some might argue they aren't competitive in the dGPU market with Nvidia market share approaching 80%... some might say that's like Intel levels of dominance...
    And I didn't say it's the same as their CPU situation, I said it's becoming more similar. While AMD will likely be competitive in raw performance, as I've tried to explain in my past 2 comments, that's kind of besides the point.
  • chizow - Sunday, May 31, 2015 - link

    Yes, both are stuck on 28nm, but only Nvidia came out with a comprehensive ASIC line-up knowing we'd be stuck here for another 2 years (going back to 2H 2014). It is obvious now that AMD's cost-cutting in staff and R&D is starting to manifest itself as they simply can't keep up while losing ground on 2 fronts (CPU and GPU).

    The culmination of this will be AMD going to market with a full series of rebrands of mostly old parts going back to 2011 with a single new ASIC at the top of their stack, while Nvidia has fully laid out its arsenal with GM107 (1 SKU), GM206 (1 SKU), GM204 (2 SKU), and now GM200 (2 SKU).
  • Kevin G - Monday, June 1, 2015 - link

    Is it unprecedented? I recall the Geforce 9000, GTS 100 and most of the GTX 200 series being various rebrands from 'generation' to 'generation'. In fact, the 8800GTS 512 MB, 9800GTX, GTS 150 and GTS 250 were all the same chip design (the GTS 250 had a die shrink but was functionally unchanged).

    nVidia has gotten better since then, well with the exception of the GF108 that plagued the low end for far too long.

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