Final Words

Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.

Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.

As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.

Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.

That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard.  By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.

As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.

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  • xenol - Monday, June 1, 2015 - link

    Transistor count means nothing. The GTX 780 Ti has 2.8 billion transistors. The GTX 980 has around 2 billion transistors, and yet the GTX 980 can dance with the GTX 780 Ti in performance.

    As the saying goes... it's not the size that matters, only how you use it.
  • Niabureth - Monday, June 1, 2015 - link

    Don't want to sound like a messer schmitt but thats 2,8K cuda cores for GK110, and 2K for the GM204. The GK110 has 7.1 billion transistors.
  • jman9295 - Tuesday, June 2, 2015 - link

    In this very article they list the transistor count of those two cards in a giant graph. The 980 has 5.2 billion transistors and the 780ti 7.1 billion. Still, your point is the same, they got more performance out of less transistors on the same manufacturing node. All 28nm means is how small the gap is between identical components, in this case the CUDA cores. Each Maxwell CUDA is clearly more efficient than each Kepler. Also helping is the double VRAM size which probably allowed them to also double the ROP count which greatly improved transistor efficiency and performance.
  • Mithan - Sunday, May 31, 2015 - link

    It matters because we are close to .16/20nm GPU's, which will destroy these.
  • dragonsqrrl - Sunday, May 31, 2015 - link

    "we are close to .16/20nm GPU's"

    People said the same thing when the 750Ti launched. I'll give give you one thing, we are closer than we were, but we are not "close".
  • Kevin G - Monday, June 1, 2015 - link

    The difference now is that there are actually 20 nm products on the market today, just none of them are GPUs. It seems that without FinFET, 20 nm looks to be optimal only for mobile.
  • felicityc - Tuesday, January 11, 2022 - link

    What if I told you we are on 8nm now?
  • LemmingOverlord - Monday, June 1, 2015 - link

    @SirMaster - The reason people care about the process node is because that right now - in mid-2015 - this is an extremely mature (ie: old but well-rehearsed) manufacturing process, which has gone through several iterations and can now yield much better results (literally) than the original 28nm process. This means that it's much cheaper to produce because there are less defective parts per wafer (ie: higher yield). Hence ComputerGuy2006 saying what he said.

    Contrary to what other people say "smaller nm" does NOT imply higher performance. Basically when a shrink comes along you can expect manufacturers to do 1 of two things:

    a) higher transistor count in a similar die size, with similar power characteristics when compared to its ancestor - and therefore higher performance
    b) same transistor count in a much smaller die size, therefore better thermals/power characteristics

    Neither of these factor in architectural enhancements (which sometimes are not that transparent, due to their immaturity).

    So ComputerGuy2006 is absolutely right. Nvidia will make a killing on a very mature process which costs them a below-average amount of money to manufacture.

    In this case Nvidia is using "defective" Titan X chips to manufacture 980 Ti. Simple as that. Their Titan X leftovers sell for $350 less and you still get almost all the performance a Titan would give you.
  • royalcrown - Wednesday, June 3, 2015 - link

    I take issue with point b) " same transistor count in a much smaller die size, therefore better thermals/power characteristics"

    I disagree because the same die shrink can also cause a rise in power density, therefore WORSE characteristics (especially thermals).
  • Gasaraki88 - Monday, June 1, 2015 - link

    Smaller nm, bigger e-peen.

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