The MacBook’s Retina Display: Pro Quality

One of the long-standing demands for Apple’s MacBook Air line has been for an IPS, Retina-density display for Apple’s light laptops. After introducing Retina-style displays on the MacBook Pro, iPad, iPhone, and iMac, the Air was the last product without a Retina display. However at the same time the Air was also simultaneously Apple’s entry-level laptop and their ultra-portable laptop, so adding a Retina display to the Air has always faced the needs of balancing cost and technical considerations against consumer demand.

As it turns out the Air isn’t getting a Retina display (at least not this year), but Apple is going all-in on the more premium MacBook, Retina display, integrated cover glass, and all. From a cost perspective this isn’t all that surprising, but from a technical perspective it means Apple has needed to address the technical cost of going Retina.

Starting from the top, the MacBook ships with a 12” IPS Retina display. The display’s native resolution is an uncommon 2304 x 1440, which is essentially a 16:10 version of the more common 16:9 1440p. With Apple essentially going pro on the MacBook, I’m happy to see a 16:10 display in what’s now Apple’s smallest notebook, increasing the effective size of the display while giving it a more squared design that increases the amount of vertical real-estate versus what a 16:9 display would offer.

The MacBook’s display ends up being 64.72in^2 in size, roughly 13% larger than the MacBook Air 11”. This comes despite the fact that the MacBook occupies a smaller overall footprint than the MBA 11”, showcasing how Apple has been able to increase the screen size while bringing down the overall laptop size. Some of this is ultimately due to geometry from the different aspect ratio, but also Apple has been able to reduce the size of the bezel surrounding the panel, making the panel a larger percentage of the total lid. The MacBook still isn’t something that most people would qualify as an ultra-thin bezel, but coming from the relatively thick MacBook Air it’s quite the change.

Given the display’s native resolution of 2304 x 1440 contained in a 12” panel, this puts the pixel density of the display at 226 PPI, which is virtually identical to the 226 PPI rMBP13 and 220 PPI rMBP15, giving it same density as Apple’s other Retina laptops. Functionally speaking I’d argue that users are going to have their heads a bit closer to the 12” MacBook than they would a larger rMBP, so the effective density is likely still in the rMBP’s favor, but in terms of construction they’re all very similar.

Meanwhile Apple isn’t going into too much detail on the panel other than its size and driving technology (IPS), but they did tell us that the pixels in this panel were designed to have a wider aperture to allow more light out, helping to offset the higher power costs of lighting a Retina display. To that end Apple says that the MacBook’s display is 30% more energy efficient than any other Mac notebook at an equivalent brightness. At this point we’re still trying to identify the panel supplier, as Apple’s tools have not been very forthcoming. A Sharp IGZO panel would traditionally be a good choice for such a power-constrained device, but it’s entirely possible Apple is going with long-time partner LG as well.

Though regardless of the supplier and aperture improvements, as we’ll see in our battery life benchmarks Apple is clearly still having to devote quite a bit of power towards lighting this screen. Thankfully for Apple however just as with the rMBPs, iPhone, and iPad, this is a one-off cost that they don’t have to pay in future generations.

Moving on, as a Retina display Apple offers a range of scaled (virtual) resolutions, with the MacBook’s default resolution serving as a HiDPI version of 1280 x 800. The fact that the scaled resolution is not exactly one-quarter of the display’s physical resolution is an unusual first for an Apple device, but considering the size of the display and power requirements, not to mention the similar PPIs to the rMBPs, I suspect 1280 x 800 scaled on a 2304 x 1440 display was a tradeoff. In any case even without perfect 2:1 scaling Retina-enabled applications look great, and now nearly 3 years after started on Retina in the OS X ecosystem, the number of applications without Retina support are thankfully miniscule.

As far as desktop performance goes, we haven’t found any major problems for the MacBook’s Intel HD Graphics 5300 GPU. Even with Core M’s power limits it doesn’t show any issues holding 60fps at the default virtual resolution of 1280 x 800, though I would not suggest going any higher unless it’s necessary.

Finally, let’s take a look at the MacBook’s display by the numbers. From a design perspective Apple is shipping a pro-quality display, but does the out of the box performance match up with Apple’s high standards?

Display - Max Brightness

Display - Black Levels

Display - Contrast Ratio

Compared to our most recent MacBooks, the 2015 MacBook delivers contrast performance similar to the Retina MacBook Pros, which is not all that surprising given the shared pixel densities and use of IPS panels among all of these products. Somewhat surprisingly, even with the MacBook’s more limited battery capacity Apple allows the max brightness to go up to 346 nits, in-line with the better-fed rMBPs. At this max brightness setting the black levels work out to 0.33, identical to the 2012 rMBP13. Overall Apple’s black levels tend to be better than average but not fantastic, and the MacBook doesn’t change this.

Otherwise this puts the final contrast ratio at 1046. This is fairly common for HiDPI IPS displays, and though it isn’t chart-topping it’s again right in line with what other Apple laptops do.

Display - Grayscale Accuracy

Display - White Point

Moving on to accuracy measurements, the MacBook’s greyscale accuracy can’t quite touch the rMBPs, but otherwise at an error of just 2.34 it’s still among the best laptop displays. Even among great PC laptops, out of the box performance below 3 is exceptionally rare.

On the other hand the MacBook’s white point is not quite as good as we’d like to see, and not as good as what the rMBPs can do. The goal here is 6504; the MacBook hits 6828, reflecting the fact that it’s just a bit too red and just a bit too light on blue.

Display - Saturation Accuracy

Meanwhile the MacBook’s color saturation accuracy is nothing short of amazing. Here it beats even the rMBPs, not to mention easily surpassing the MBAs and their TN displays. Even though it’s a bit too red, the MacBook is close enough for great out of the box performance.

Display - Gamut Accuracy

Similar to saturation accuracy, gamut accuracy is well in the MacBook’s favor. Once again even the rMBP we have on file is well behind, never mind the MBAs.

Display - GMB Accuracy

Finally, the GMB color checker results continue to be well in the MacBook’s favor. The error of 1.97 is once more better than any other Mac we have tested, and overall a great place to be at, especially for out of the box performance. Overall this reiterates the fact that while the MacBook may not be classified as a Pro, it without a doubt packs a Pro display.

With post calibration it’s almost certain we could get the errors on the MacBook down to below 1.0. But with such great out of the box performance it’s difficult to complain. Other than for color-critical work, this is a near-perfect reproduction of the sRGB color space.

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  • Kumouri - Friday, April 24, 2015 - link

    "MacBook Core-M performance is absolutely perfect for anyone doing mostly e-mails, office, browsing."

    Those three things were literally the tasks netbooks were made to do. Netbooks are perfect for email, office, and web because they have all the power you need and insane battery life. Which is exactly what the MacBook is.
  • ESC2000 - Wednesday, April 29, 2015 - link

    But why would you pay $1300+ when your use case is email, Web and office? You should be able to get something far south of $1000 that can fly through those tasks (including apple's own MBA which of course isn't far south of $1000 but you pay the apple tax and it's still cheaper than this machine). ..maybe somewhat more to get 8 gb of RAM (although why would you need for that use case) and 256 gb of storage. If that's your use case and you buy one of these that suggests to me that you want to pay hundreds of dollars for the way it looks. ..not the end of the world and certainly your prerogative.
  • lilmoe - Tuesday, April 14, 2015 - link

    Meh. If I'm going to be more truthful, I'd say the new MacBook is actually worse than other netbooks as a value proposition. This isn't 2009. This device isn't a hybrid with a touchscreen like the Yoga 3 Pro. You're losing TOO MUCH for a design that isn't worth the price tag. Apple is making up for the *lacking factor* somewhat with a better screen and storage, but they should've used a better processor, made it a bit thicker, and put a larger battery. Oh wait, they ALREADY have a product like that; it's called the Macbook Air.

    I'd recommend an Air over this $1300 NETBOOK any day, every day. But Apple is being Apple here; they're trying to create a new, confusing, device category with this device. But I guess they can get away with it *because* they're Apple (ie: a luxury brand, as most people think of them).

    Those who think that Apple is "hated" because ^one of their products is criticized are simply paranoid (too many of them actually). It's "easier", "lazier", and "more ignorant" to call out constructive criticism as "whiny anti-Apple" no?
  • modulusshift - Tuesday, April 14, 2015 - link

    The fact that you think the storage is a salient point in comparing any computers that have SSDs simply shows how out of touch you are with what laptops actually need to be right now. SSD performance differences (assuming one isn't totally wrecked and TRIMless) are things you only really notice looking at two computers side by side. If they are reasonably sized, then they have the same practical performance for all consumer uses.

    That's the bit that gets me, though. You people are clearly expecting this thing to do a lot more than it actually does. Did you dislike the Surface Pro 3, too? Because that's a weaker device all around than this thing is, and heavier, and louder, and with an even worse keyboard and trackpad, for the same price matched to storage and RAM sizes. But yet it could handle prosumer level things (like music production) fairly well. I enjoyed light 3D games like Civ V at full resolution and settings. So will this. How the heck is it a netbook?
  • lilmoe - Tuesday, April 14, 2015 - link

    "Did you dislike the Surface Pro 3, too? Because that's a weaker device all around than this thing is"

    There's a think line between criticism and fanboyism. The latter applying to you.
  • lilmoe - Tuesday, April 14, 2015 - link

    edit: There's a thin** line....

    you guys really need an edit button. Like REALLY.
  • Jumangi - Wednesday, April 15, 2015 - link

    I agree the functionality compromises to keep with Apple's obsession for thin has reached the point of being dumb now. But the Apple fanboys will say this is genius and the "future". No thanks.
  • Notmyusualid - Thursday, April 16, 2015 - link

    +1
  • Notmyusualid - Thursday, April 16, 2015 - link

    Sign me up as lazy / ignorant then!

    Looks like a netbook to me. Or ultrabook if you press me.

    And with that CPU, I'd imagine it'd choak trying to encrypt some videos for my phone to take on a road trip with me.

    Other than that, I'm impressed with that keyboard layout, especially with the new keys they've designed.

    Unless it was free though - I'd not place my money anywhere NEAR a device with one peripheral port, especially one aimed at being so mobile (think not wanting to carry extra hubs etc).
  • lilmoe - Tuesday, April 14, 2015 - link

    Honestly? What's the difference between a $300 and a $3000 laptop? Aren't both called "Laptops"?

    This is totally a netbook, albeit better built with somewhat better performance. But absolutely NOT a laptop nor the cooler sounding "crossover", whatever that is. This isn't a hybrid either, nor does it have (or makes use of) a touchscreen.

    You're losing too much with this product. Battery life isn't as good as similarly priced, similarly sized laptops (even from Apple), and the performance totally off the mark.

    You're being too diplomatic.

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