Final Words

It wasn't that long ago that I recommended buyers looking for inexpensive smartphones avoid Android devices in favor of Windows Phone. While this may sound strange, at the time it was a reasonable way of thinking. Although Windows Phone has a limited application selection, the users who were interested in low-end devices were typically not heavy app users. Inexpensive Windows Phone devices also performed much better, with competing Android devices providing a slow and jerky interface, and ultimately a poor experience. With Android Lollipop and new budget devices like the Moto E, my opinion about the quality of low end Android devices has changed.

Although the Moto E is not a flagship smartphone, it is a very important product in Motorola's portfolio. With much of Android's growth coming from emerging markets, having a solid budget smartphone is a necessity for Android phone manufacturers. I think the Moto E represents a good value proposition for customers, and I think it provides a more than satisfactory experience. Low end Android devices are no longer painfully slow, and with Motorola providing a version of Android that is nearly the same as Google's stock Android there's no issues with bloated software bogging down the device.

When building a smartphone that targets a low price, sacrifices will inevitably be made to drive down the cost for the manufacturer and the consumer. I think Motorola has chosen the right areas to make concessions with the Moto E. The areas where the Moto E definitely stumbles are its WiFi performance and its camera. The WiFi is limited to 802.11n, and the camera takes acceptable photos only when given very generous lighting. However, by reducing costs with the camera and the WiFi, Motorola has been able to maintain quality in every other respect. The Moto E doesn't fall short of Motorola's standards for design and build quality, and it packs the fastest CPU you can get at this price point. The Snapdragon 410 model even has support for LTE which is often a feature you give up with products at this price. While the display is not as nice as the 1280x720 one on the Moto G, it's still decently sharp and has surprisingly good color reproduction.

As for the competition, I don't know of much. The Moto E is priced at $149, and in many markets I don't think the Moto E really has any competition at that price point. While there are cheaper options, the concessions to reach an even lower price point really start to damage the user experience.

Looking toward the future, there are a few things Motorola should strive for if they are possible at the Moto E's price target. I would really love to see the next version move to a 1280x720 display, although since that is a point of differentiation between it and the Moto G we may never see that happen. Continued improvements to the camera will also be appreciated, and I think faster WiFi will be a must on the next model. If not 802.11ac, then at least 5GHz 802.11n. Right now Motorola has a really solid offering, and it's a phone that pretty much anyone will be able to afford. The next billion people in the world who become connected will undoubtedly be doing it via their smartphone, and Motorola is well positioned to be a big player in that market with phones like the Moto E.

WiFi, GNSS
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  • Brandon Chester - Tuesday, April 21, 2015 - link

    That's a really bad mistake I commonly make. Thank you for pointing it out. Also the Moto E should be on the basemark chart, it might have glitched out and not regenerated or something. Let me take a look at it.
  • mayankleoboy1 - Tuesday, April 21, 2015 - link

    I have the MotoE 1st gen. I have only 2 complaints:

    1. The internal storage is too low at 4gb. I cant install many apps.
    2. The gallery app takes a long time to sharpen zoomed images.
  • PsychoPif - Tuesday, April 21, 2015 - link

    I'm happy to see you got some Windows Phone in there. While there is newer alternatives at this price, it's nice to see the diversity
  • Peichen - Tuesday, April 21, 2015 - link

    Overpriced when comparing with Chinese phones that have way better parts for the same price. The only reason Moto charge as much as it does with the the X, G, E and speciality phones is because it is the only American Android phone and if you want to buy American you have to pay the premium.
  • Daniel Egger - Tuesday, April 21, 2015 - link

    > Overpriced when comparing with Chinese phones that have way better parts for the same price.

    And which phones would that be? At least there're no brand phones at that price tag with this (hardware) feature set and then we haven't even talked about software yet; it's close to impossible to find a phone which is available with (mostly unadultered) Lollipop and given that many or even most vendors in this price segment do not even care to offer *any* updates that's a major factor for any sane person. Also Motorola is one of the few companies which allow for easy rooting and even bootloader unlocking -- that's no small feat.

    I totally agree with Brandon that the only reasonable price/performance competition can be found in the Windows Phone camp.
  • Peichen - Tuesday, April 21, 2015 - link

    Xiaomi Redmi 2 is $112 with Snapdragon 410, 1 or 2GB of RAM, 8 or 16GB of storage, 720p 4.7" screen, 8mp and 2mp camera and Android 5.0
  • Daniel Egger - Tuesday, April 21, 2015 - link

    Aha, I can't find it for less than $132 (the 1GB/8GB version). Here in Europe the cheapest price is 40€ more expensive then the Moto E 2nd Gen LTE. Also MIUI v6 is based on KitKat and 32bit so not really interesting.
  • Impulses - Tuesday, April 21, 2015 - link

    Not sure why the slightly xenophobic tinge is necessary... It might be designed in the US but I'm pretty sure no Moto phone is made there anymore (they closed the Texas assembly plant no?) and Moto's parent company is Chinese anyway (unless Lenovo decided to move).

    Moto has better distribution than Xiaomi etc, particularly within regions that Anandtech's readership is at, get over it. That isn't even saying much considering how woeful Moto's distribution and site are, but it's still a fact. I'd actually love to see some Xiaomi reviews but if I can't easily buy one it's pointless.

    Nothing against them, I've got a pair of Xiaomi Pistons that are some of the best IEM I've tried under $70, if not the best (and they were $25).
  • blzd - Thursday, April 23, 2015 - link

    If you actually try and buy an imported Chinese phone you end up paying a lot more then their MSRP, often more then double.

    Also who wants to use an Android interface that was never designed to be used with the English language?
  • RealTheXev - Wednesday, April 29, 2015 - link

    I just picked up the LTE version of this phone for my mother on Verizon Wireless (and yes, I am 100% sure it is the 2015 model). It comes setup for pre-pay plans and has a bargain basement price of $69 (at Walmart no less). I even read on XDA of a few people being able to add it to their post paid Verizon plans simply by calling Verizon.

    For THAT price, its a freakn' sweet phone and its a huge upgrade over my mom's something LG with Android 2.6 3G (it was soo old.. and it was only a year old.. not even worth looking up the model # lol).

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