Meet the GeForce GTX 980

For the physical design of the reference GeForce GTX 980, NVIDIA is clearly iterating on previous designs rather than coming up with something from scratch. With that said however, the idiom of “if it ain’t broke, don’t fix it” has been very applicable to NVIDIA over the last year and a half since the launch of the GTX Titan and its high-end cooler. The GTX Titan’s cooler set a new bar in build quality and performance for a blower design that is to this day unmatched, and for that reason NVIDIA has reused this design for the GTX 780, GTX 780 Ti, GTX Titan Black, and now the GTX 980. What this means for the GTX 980 is that its design comes from a very high pedigree, one that we believe shall serve it well.

At a high level, GTX 980 recycles the basic cooler design and aesthetics of GTX 780 Ti and GTX Titan Black. This means we’re looking at a high performance blower design that is intended to offer the full heat-exhaustion benefits of a blower, but without the usual tradeoff in acoustics. The shroud of the card is composed of cast aluminum housing and held together using a combination of rivets and screws. NVIDIA has also kept the black accenting first introduced by its predecessors, giving the card distinct black lettering and a black tinted polycarbonate window. The card measures 10.5” long overall, which again is the same length as the past high-end GTX cards.

Cracking open the card and removing the shroud exposes the card’s fan and heatsink assembly. Once again NVIDIA is lining the entire card with an aluminum baseplate, which provides heatsinking capabilities for the VRMs and other discrete components below it, along with providing additional protection for the board. The primary GPU heatsink is fundamentally the same as before, retaining the same wedged shape and angled fins.

However in one of the only major deviations from the earlier GTX Titan cooler, at the base NVIDIA has dropped the vapor chamber design for a simpler (and admittedly less effective) heatpipe design that uses a trio of heatpipes to transfer heat from the GPU to the heatsink. In the case of the GTX Titan and other GK110 cards a vapor chamber was deemed necessary due to the GPU’s 250W TDP, but with GM204’s much lower 165W TDP, the advanced performance of the vapor chamber should not be necessary. We would of course like to see a vapor chamber here anyhow, but we admittedly can’t fault NVIDIA for going without it on such a low TDP part.

Drilling down to the PCB, we find a PCB design not all that far removed from NVIDIA’s GK110 PCBs. At the heart of the card is of course the new GM204 GPU, which although some 150mm2 smaller than GK110, is still a hefty GPU on its own. Paired with this GPU are the 8 4Gb 7GHz Samsung GDDR5 modules that surround it, composing the 4GB of VRAM and 256-bit memory bus that GM204 interfaces with.

Towards the far side of the PCB we find the card’s power delivery components, which is composed of a 4+1 phase design. Here NVIDIA is using 4 power phases for the GPU itself, and then another phase for the GDDR5. Like the 5+1 phase design on GK110 cards, this configuration is more than enough for stock operations and mild overclocking, however hardcore overclockers will probably end up gravitating towards custom designs more with more heavily overbuilt power delivery systems. Though it is interesting to note that NVIDIA’s design has open pads for 2 more power phases, meaning there is some kind of headroom left in the PCB design. Meanwhile feeding the power delivery system is a pair of 6pin PCIe sockets, giving the card a combined power delivery ceiling of 225W, which is still well above the maximum TDP NVIDIA allows for this card.

What may be the most interesting – or at least most novel – aspect of GTX 980 isn’t even found on the front side of the card, but rather it’s what’s found on the back side. Back after a long absence is a backplate for the card, which runs the entire length of the card and completely covers the back side of the PCB, leaving no element exposed except for the SLI connectors above it and the PCIe connector below it.

Generally speaking backplates are nice to have on video cards. Though they don’t provide any kind of meaningful mechanical/thermal benefit, they do serve to protect a card by reducing how much of the relatively vulnerable PCB is exposed, and similarly protect the user by keeping them from getting jabbed by the soldered tips of discrete components. However backplates typically come with one very big drawback, which is that the 2mm or so of space they occupy is not really their space, and encroaches on anything above it. For a single video card this is not a concern, but when pairing up video cards for SLI, if the cards are directly next to each other this extra 2mm makes all the difference in the world for cooling, blocking valuable space for airflow and otherwise suffocating the card unlucky enough to get blocked.

In more recent years motherboard manufacturers have done a better job of designing their boards by avoiding placing the best PCIe x16 slots next to each other, but there are still cases where these cards must be packed tightly together, such as in micro-ATX cases and when utilizing tri/quad-SLI. As a result of this clash between the benefits and drawbacks of the backplate, for GTX 980 NVIDIA has engineered a solution that allows them to include a backplate and simultaneously not impede the airflow of closely packed cards, and that is a partially removable backplate.

For GTX 980 a segment of the backplate towards the top back corner is detachable from the rest, and removing it exposes the PCB underneath. Based on studying the airflow of video cards with and without a backplate, NVIDIA tells us that they have been able to identify what portion of the backplate is responsible for impeding most of the airflow in an SLI configuration, and that they in turn have made this segment removable so as to be able to offer the full benefits of a backplate while also mitigating the airflow problems. Interestingly this segment is actually quite small – it’s only 34mm tall – making it much shorter than the radial fan on the front of the card, but NVIDIA tells us that this is all that needs to be removed to let a blocked card breathe. In our follow-up to the GTX 980 next week we will be looking at SLI performance, and this will include measuring the cooling impact of the removable backplate segment.

Moving on, beginning with GTX 980 NVIDIA’s standard I/O configuration has dramatically changed, and so for that matter has the design of their I/O shield. First introduced with GTX Titan Z and now present on GTX 980, NVIDIA has been working to maximize the amount of airflow available through their I/O bracket by replacing standard rectangular vents with triangular vents across the whole card. This results in pretty much every square centimeter of the card not occupied by an I/O port having venting through it, leading to very little of the card actually being blocked by the I/O shield.

Meanwhile starting with GTX 980, NVIDIA is introducing their new standard I/O configuration. NVIIDA has finally dropped the second DL-DVI port, and in its place they have installed a pair of full size DisplayPorts. This brings the total I/O configuration up to 1x DL-DVI-I, 3x DisplayPort 1.2, and 1x HDMI 2.0. The inclusion of more DisplayPorts has been a long time coming and I’m glad to see that NVIDIA has finally gone this route. DisplayPorts offer more functionality than any other type of port and can easily be converted to HDMI or SL-DVI as necessary. More importantly for NVIDIA, with 3 DisplayPorts NVIDIA can now drive 3 G-Sync monitors off of a single card, making G-Sync Surround viable for the first time.

Speaking of I/O, we’ll briefly note that NVIDIA’s SLI connectors are still present, with the pair of connectors allowing up to quad-SLI. However we’d also note that this also means that for anyone hoping that NVIDIA would have an all-PCIe multi-GPU solution analogous to AMD’s XDMA engine, Maxwell 2 will not be such a product. Physical bridges are still necessary for SLI, with NVIDIA splitting up the workload over SLI and PCIe in the case of very high resolutions such as 4K.

Wrapping up our look at the physical build quality of the GTX 980, NVIDIA has done a good job iterating on what was already an excellent design with the GTX Titan and its cooler. The backplate, though not a remarkable difference, does give the card that last bit of elegance that GTX Titan and its GK110 siblings never had, as the card is now clad in metal from top to bottom. As silly as it sounds, other than the PCIe connector the GTX 980 may as well be a complete consumer electronic product of its own, as it’s certainly built like one.

Finally, along with the hardware we also want to quickly summarize the GPU Boost 2.0 limits NVIDIA has chosen for the GTX 980, to better illustrate what the card is capable of. Like the other high-end NVIDIA cards before it, NVIDIA has opted to set the GTX 980’s temperature target at 80C, with a maximum target of 91C and an absolute thermal threshold of 95C. Meanwhile the card’s 165W TDP limit can be increased by as much as 25% to 206W, or 41W over its reference limit.

It’s interesting to note that despite the fact that the GTX Titan cooler was designed for a 250W card, GTX 980 will still see some temperature throttling under heavy, sustained loads. NVIDIA seems to have invested most of their cooling gains into acoustics, which has produced a card with amazing acoustic performance given the combination of the blower and the chart-topping performance, but it has also produced a card that is still going to throttle from time to time.

Launching Today: GTX 980 & GTX 970 The Test
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  • squngy - Wednesday, November 19, 2014 - link

    It is explained in the article.

    Because GTX980 makes so many more frames the CPU is worked a lot harder. The W in those charts are for the whole system so when the CPU uses more power it makes it harder to directly compare GPUs
  • galta - Friday, September 19, 2014 - link

    The simple fact is that a GPU more powerful than a GTX 980 does not make sense right now, no matter how much we would love to see it.
    See, most folks are still gaming @ 1080, some of us are moving up to 1440. Under this scenarios, a GTX 980 is more than enough, even if quality settings are maxed out. Early reviews show that it can even handle 4K with moderate settings, and we should expect further performance gains as drivers improve.
    Maybe in a year or two, when 4K monitors become more relevant, a more powerful GPU would make sense. Now they simply don't.
    For the moment, nVidia's movement is smart and commendable: power efficiency!
    I mean, such a powerful card at only 165W! If you are crazy/wealthy enough to have two of them in SLI, you can cut your power demand by 170W, with following gains in temps and/or noise, and and less expensive PSU, if you're building from scratch.
    In the end, are these new cards great? Of course they are!
    Does it make sense to up-grade right now? Only if you running a 5xx or 6xx series card, or if your demands have increased dramatically (multi-monitor set-up, higher res. etc.).
  • Margalus - Friday, September 19, 2014 - link

    A more powerful gpu does make sense. Some people like to play their games with triple monitors, or more. A single gpu that could play at 7680x1440 with all settings maxed out would be nice.
  • galta - Saturday, September 20, 2014 - link

    How many of us demand such power? The ones who really do can go SLI and OC the cards.
    nVidia would be spending billions for a card that would sell thousands. As I said: we would love the card, but still no sense
    Again, I would love to see it, but in the forseeable future, I won't need it. Happier with noise, power and heat efficiency.
  • Da W - Monday, September 22, 2014 - link

    Here's one that demands such power. I play 3600*1920 using 3 screens, almost 4k, 1/3 the budget, and still useful for, you know, working.
    Don't want sli/crossfire. Don't want a space heater either.
  • bebimbap - Saturday, September 20, 2014 - link

    gaming at 1080@144 or 1080 with min fps of 120 for ulmb is no joke when it comes to gpu requirement. Most modern games max at 80-90fps on a OC'd gtx670 you need at least an OC'd gtx770-780. I'd recommend 780ti. and though a 24" 1080 might seem "small" you only have so much focus. You can't focus on periphery vision you'd have to move your eyes to focus on another piece of the screen. the 24"-27" size seems perfect so you don't have to move your eyes/head much or at all.

    the next step is 1440@144 or min fps of 120 which requires more gpu than @ 4k60. as 1440 is about 2x 1080 you'd need a gpu 2x as powerful. so you can see why nvidia must put out a powerful card at a moderate price point. They need it for their 144hz gsync tech and 3dvision

    imo the ppi race isn't as beneficial as higher refresh rate. For TVs manufacturers are playing this game of misinformation so consumers get the short end of the stick, but having a monitor running at 144hz is a world of difference compared to 60hz for me. you can tell just from the mouse cursor moving across the screen. As I age I realize every day that my eyes will never be as good as yesterday, and knowing that I'd take a 27" 1440p @ 144hz any day over a 28" 5k @ 60hz.
  • Laststop311 - Sunday, September 21, 2014 - link

    Well it all depends on viewing distance. I use a 30" 2560x1600 dell u3014 to game on currently since it's larger i can sit further away and still have just as good of an experience as a 24 or 27 thats closer. So you can't just say larger monitors mean you can;t focus on it all cause you can just at a further distance.
  • theuglyman0war - Monday, September 22, 2014 - link

    The power of the newest technology is and has always been an illusion because the creation of games will always be an exercise in "compromise". Even a game like WOW that isn't crippled by console consideration is created by the lowest common denominator demographic in the PC hardware population. In other words... ( if u buy it they will make it vs. if they make it I will upgrade ). Besides the unlimited reach of an openworld's "possible" textures and vtx counts.
    "Some" artists are of the opinion that more hardware power would result in a less aggressive graphic budget! ( when the time spent wrangling a synced normal mapped representation of a high resolution sculpt or tracking seam problems in lightmapped approximations of complex illumination with long bake times can take longer than simply using that original complexity ). The compromise can take more time then if we had hardware that could keep up with an artists imagination.
    In which case I gotta wonder about the imagination of the end user that really believes his hardware is the end to any graphics progress?
  • ppi - Friday, September 19, 2014 - link

    On desktop, all AMD needs to do is to lower price and perhaps release OC'd 290X to match 980 performance. It will reduce their margins, but they won't be irrelevant on the market, like in CPUs vs Intel (where AMD's most powerful beasts barely touch Intel's low-end, apart from some specific multi-threaded cases)

    Why so simple? On desktop:
    - Performance is still #1 factor - if you offer more per your $, you win
    - Noise can be easily resolved via open air coolers
    - Power consumption is not such a big deal

    So ... if AMD card at a given price is as fast as Maxwell, then they are clearly worse choice. But if they are faster?

    In mobile, however, they are screwed big way, unless they have something REAL good in their sleeve (looking at Tonga, I do not think they do, as I am convinced AMD intends to pull off another HD5870 (i.e. be on the new process node first), but it apparently did not work this time around.)
  • Friendly0Fire - Friday, September 19, 2014 - link

    The 290X already is effectively an overclocked 290 though. I'm not sure they'd be able to crank up power consumption reliably without running into heat dissipation or power draw limits.

    Also, they'd have to invest in making a good reference cooler.

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