At the risk of sounding like a broken record, the biggest story in the GPU industry over the last year has been over what isn’t as opposed to what is. What isn’t happening is that after nearly 3 years of the leading edge manufacturing node for GPUs at TSMC being their 28nm process, it isn’t being replaced any time soon. As of this fall TSMC has 20nm up and running, but only for SoC-class devices such as Qualcomm Snapdragons and Apple’s A8. Consequently if you’re making something big and powerful like a GPU, all signs point to an unprecedented 4th year of 28nm being the leading node.

We start off with this tidbit because it’s important to understand the manufacturing situation in order to frame everything that follows. In years past TSMC would produce a new node every 2 years, and farther back yet there would even be half-nodes in between those 2 years. This meant that every 1-2 years GPU manufacturers could take advantage of Moore’s Law and pack in more hardware into a chip of the same size, rapidly increasing their performance. Given the embarrassingly parallel nature of graphics rendering, it’s this cadence in manufacturing improvements that has driven so much of the advancement of GPUs for so long.

With 28nm however that 2 year cadence has stalled, and this has driven GPU manufacturers into an interesting and really unprecedented corner. They can’t merely rest on their laurels for the 4 years between 28nm and the next node – their continuing existence means having new products every cycle – so they instead must find new ways to develop new products. They must iterate on their designs and technology so that now more than ever it’s their designs driving progress and not improvements in manufacturing technology.

What this means is that for consumers and technology enthusiasts alike we are venturing into something of an uncharted territory. With no real precedent to draw from we can only guess what AMD and NVIDIA will do to maintain the pace of innovation in the face of manufacturing stagnation. This makes this a frustrating time – who doesn’t miss GPUs doubling in performance every 2 years – but also an interesting one. How will AMD and NVIDIA solve the problem they face and bring newer, better products to the market? We don’t know, and not knowing the answer leaves us open to be surprised.

Out of NVIDIA the answer to that has come in two parts this year. NVIDIA’s Kepler architecture, first introduced in 2012, has just about reached its retirement age. NVIDIA continues to develop new architectures on roughly a 2 year cycle, so new manufacturing process or not they have something ready to go. And that something is Maxwell.

GTX 750 Ti: First Generation Maxwell

At the start of this year we saw the first half of the Maxwell architecture in the form of the GeForce GTX 750 and GTX 750 Ti. Based on the first generation Maxwell GM107 GPU, NVIDIA did something we still can hardly believe and managed to pull off a trifecta of improvements over Kepler. GTX 750 Ti was significantly faster than its predecessor, it was denser than its predecessor (though larger overall), and perhaps most importantly consumed less power than its predecessor. In GM107 NVIDIA was able to significantly improve their performance and reduce their power consumption at the same time, all on the same 28nm manufacturing node we’ve come to know since 2012. For NVIDIA this was a major accomplishment, and to this day competitor AMD doesn’t have a real answer to GM107’s energy efficiency.

However GM107 was only the start of the story. In deviating from their typical strategy of launching high-end GPU first – either a 100/110 or 104 GPU – NVIDIA told us up front that while they were launching in the low end first because that made the most sense for them, they would be following up on GM107 later this year with what at the time was being called “second generation Maxwell”. Now 7 months later and true to their word, NVIDIA is back in the spotlight with the first of the second generation Maxwell GPUs, GM204.

GM204 itself follows up on the GM107 with everything we loved about the first Maxwell GPUs and yet with more. “Second generation” in this case is not just a description of the second wave of Maxwell GPUs, but in fact is a technically accurate description of the Maxwell 2 architecture. As we’ll see in our deep dive into the architecture, Maxwell 2 has learned some new tricks compared to Maxwell 1 that make it an even more potent processor, and further extends the functionality of the family.

NVIDIA GPU Specification Comparison
  GTX 980 GTX 970 (Corrected) GTX 780 Ti GTX 770
CUDA Cores 2048 1664 2880 1536
Texture Units 128 104 240 128
ROPs 64 56 48 32
Core Clock 1126MHz 1050MHz 875MHz 1046MHz
Boost Clock 1216MHz 1178MHz 928Mhz 1085MHz
Memory Clock 7GHz GDDR5 7GHz GDDR5 7GHz GDDR5 7GHz GDDR5
Memory Bus Width 256-bit 256-bit 384-bit 256-bit
FP64 1/32 FP32 1/32 FP32 1/24 FP32 1/24 FP32
TDP 165W 145W 250W 230W
GPU GM204 GM204 GK110 GK104
Transistor Count 5.2B 5.2B 7.1B 3.5B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Launch Date 09/18/14 09/18/14 11/07/13 05/30/13
Launch Price $549 $329 $699 $399

Today’s launch will see GM204 placed into two video cards, the GeForce GTX 980 and GeForce GTX 970. We’ll dive into the specs of each in a bit, but from an NVIDIA product standpoint these two parts are the immediate successors to the GTX 780/780Ti and GTX 770 respectively.  As was the case with GTX 780 and GTX 680 before it, these latest parts are designed and positioned to offer a respectable but by no means massive performance gain over the GTX 700 series. NVIDIA’s target for the upgrade market continues to be owners of cards 2-3 years old – so the GTX 600 and GTX 500 series – where the accumulation of performance and feature enhancements over the years adds up to the kind of 70%+ performance improvement most buyers are looking for.

At the very high end the GTX 980 will be unrivaled. It is roughly 10% faster than GTX 780 Ti and consumes almost 1/3rd less power for that performance. This is enough to keep the single-GPU performance crown solidly in NVIDIA’s hands, maintaining a 10-20% lead over AMD’s flagship Radeon R9 290X. Meanwhile GTX 970 should fare similarly as well, however as our sample is having compatibility issues that we haven’t been able to resolve in time, that is a discussion we will need to have another day.

NVIDIA will be placing the MSRP on the GTX 980 at $549 and the GTX 970 at $329. Depending on what you’re using as a baseline, this is either a $50 increase over the last price of the GTX 780 and launch price of the GTX 680, or a roughly $100 price cut compared to the launch prices of the GTX 780 and GTX 780 Ti. Meanwhile GTX 970 is effectively a drop-in replacement for GTX 770, launching at the price that GTX 770 has held for so long. We should see both GPUs at the usual places, though at present neither Newegg nor Amazon is showing any inventory yet – likely thanks to the odd time of launch as this coincides with NVIDIA's Game24 event – but you can check on GTX 980 and GTX 970 tomorrow.

Fall 2014 GPU Pricing Comparison
Radeon R9 295X2 $1000  
  $550 GeForce GTX 980
Radeon R9 290X $500  
Radeon R9 290 $400  
  $330 GeForce GTX 970
Radeon R9 280X $280  
Radeon R9 285 $250  
Radeon R9 280 $220 GeForce GTX 760

Finally, on a housekeeping note today’s article will be part of a series of articles on the GTX 980 series. As NVIDIA has only given us about half a week to look at GTX 980, we are splitting up our coverage to work within the time constraints. Today we will be covering GTX 980 and the Maxwell 2 architecture, including its construction, features, and the resulting GM204 GPU. Next week we will be looking at GTX 980 SLI performance, PCIe bandwidth, and a deeper look at the image quality aspects of NVIDIA’s newest anti-aliasing technologies, Dynamic Super Resolution and Multi-Frame sampled Anti-Aliasing. Finally, we will also be taking a look at the GTX 970 next week once we have a compatible sample. So stay tuned for the rest of our coverage on the Maxwell 2 family.

Maxwell 1 Architecture: The Story So Far


View All Comments

  • mesahusa - Tuesday, September 23, 2014 - link

    Nvidia and AMD havent moved to 22 because they don't have the funding. Intel has tens of billions to blow away in R&D. Broadwells going to be released in 2015, and its 14nm. Reply
  • Hrel - Monday, September 22, 2014 - link

    In light of Nvidia not even trying to reduce manufacturing nodes It would be really nice to see them go on the offensive in the price war. $300 for the GTX980, everything lower from there. Probably not now, but like, spring 2015, that'd be great! Make good and sure to wipe out all the hold outs (like myself) keeping their old cards because they still play everything they play on 1080p. Kinda, get all your customers caught up on hardware in the same upgrade time frame.

    Then when they finally do drop nodes they can focus on making every card they sell run games at 8K resolution.
  • Nfarce - Monday, September 22, 2014 - link

    Hate to break the news to you, but if you want to game at high level (above 1080p), you need to pay at high level. There is nothing new about that in the entire history of PC enthusiast building and gaming either for those of us who remember making the "huge leap" from a 15" 1024x768 resolution CRT monitor to a whopping 19" 1600x1200 CRT monitor. At least not in the 20 years since I've been involved with it anyway.

    Besides all that, that's why GPU makers offer cards for different budgets. If you can't afford their top tier products, you can't afford to game top tier. Period and end of discussion.
  • tuxRoller - Monday, September 22, 2014 - link

    It seems as though the big improvement nvidia has made is to enable cpu-level scheduling/dvfs granularity into their chip. However, once all cores are engaged it ends up using as much power as its predecessor (see tomshardware).
    What I really want to know is how much of this due to purely driver-level changes.
  • yhselp - Tuesday, September 23, 2014 - link

    Exceptional design. The sad thing is that NVIDIA will take forever to release a 30 SMM Maxwell GPU and once it finally does, it would cost a ton; even later on when they release a "budget" version for an unreasonable price of around $650 it would be too late - the great performance potential of today wouldn't be so great tomorrow. Striving for and building amazing GPUs is the right way forward, not empowering the people with them is a crime. Whatever happened to $500 flagship products? Reply
  • Rhodie - Wednesday, September 24, 2014 - link

    Just got a GTX970, and only latest Nvidia drivers will install for 9xx series cards it seems. Unfortunately the latest drivers totally screw up some programs that use CUDA, seem to hide its
    presence from programs lile Xillisoft Video Convertor Ultimate:-/ No response of course from either Nvidia or Xillisoft regarding the problem. Wonder how many other programs the drivers break?
  • garadante - Thursday, September 25, 2014 - link

    Geeze. Anandtech, do an updated best value graphics card list because since the launch of the 970/980 retailers are giving some serious price cuts to 770/780/780 Ti's. Newegg has a 780 for less than $300 after rebate and just a hair over $300 before rebate. I'm seeing 780 Ti's for ~$430 and 770s for ~$240. I am amazed to see price cuts this deep since I haven't seen them the last several generations and considering how overpriced these cards were. But while supplies last and prices hold/drop, this completely flips price/performance on it's head. I feel bad recommending an AMD 290 Tri-X to a friend a couple months back now. xD Reply
  • garadante - Thursday, September 25, 2014 - link

    Please do an updates best value graphics card* Where are my manners! D: Reply
  • jman9295 - Friday, September 26, 2014 - link

    Newegg has an Asus DirectCU II GTX 780 selling in the $290 range after a mail in rebate, promo code and discount. It also comes with a pre-order copy of the new Borderlands game. That has to be the best value to performance GPU out right now. It is almost a full $100 less than the cheapest non-reference R9 290 on newegg and $40 less than the cheapest reference R9 290 which is crazy since this same Asus GTX 780 was selling for over $550 just last month with no free games (and still is on Amazon for some reason). Reply
  • mixer4x - Thursday, September 25, 2014 - link

    I feel bad for having just bought the 290 tri-x just a month ago! =(
    I bought it because you never know when the new cards will be released and how much they will cost. Unfortunately, the new cards came out too soon!

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