Final Thoughts

Throughout our entire review we’ve been calling the Radeon R9 285 a lateral for AMD, and as we’ve seen in our results this is for a good reason. Despite all of the architectural and feature changes between the R9 285 and its R9 280 predecessor – everything from the GCN 1.2 feature set to color compression to the smaller VRAM pool – the R9 285 truly is a lateral for AMD. At the end of the day it brings a very minor 3-5% performance increase over the R9 280 with virtually no change in price or power consumption. Functionally speaking it’s just an R9 280 with more features.

To that end laterals like the R9 285 are currently an oddity in the video card landscape, but it’s something that we should expect to see more of in the future. As GPU architectures mature and the rate of progress on new manufacturing nodes continues to slow, we no longer have the same yearly or even biennial shakeup in the GPU landscape. Tahiti at this point is nearly three years old and is still going strong, and the 28nm process it’s built on is going to be with us for a while yet. Which means newer generations of video cards are going to be farther apart, and a new opening is created for smaller refreshes such as Tonga and GCN 1.2.

From a feature standpoint then, Tonga and the underlying GCN 1.2 architecture is a small but nonetheless impressive iteration on what AMD has already done with GCN 1.1. I think it’s going to take some time to really see the impact of the newer ISA, but the improvements to geometry performance and color compression are very immediate and very potent. The fact that AMD has been able to offset a roughly 30% bandwidth reduction just through the use of color compression is certainly a feather in AMD’s cap, and this is only going to get more important over time as we have hit a wall on GDDR5 clockspeeds and memory bus widths, especially on the high-end. Meanwhile AMD’s upgrades to their video decode and encode capabilities should not go unnoticed; AMD has finally caught up to NVIDIA on video decoding – especially in 4K H.264 compatibility – and the ability to encode 4K H.264 in hardware may yet prove advantageous.

As for R9 285’s customer base and its competition, AMD’s product positioning continues to be straightforward. AMD has continued to undercut NVIDIA on a price/performance basis across the entire Radeon 200 family, and R9 285 upholds this tradition. If we’re just looking for the card with the best performance for the price, the R9 285 solidly outperforms NVIDIA’s GTX 760 by 12-15%, and it’s by no mistake that GTX 760 prices have slid in the last week in response.

The ramification of this is that AMD no longer holds a real price/performance advantage – the price gap just about matches the performance gap at this point – but this does mean that the R9 285 is in its own little performance niche as a more powerful but more expensive video card compared to the GTX 760. The end result is that we have a tossup: you could buy either and be satisfied for the price.

AMD’s lineup on the other hand is a bit more volatile and will remain so until R9 280 stocks run out. With AMD’s partners selling off their remaining R9 280 cards at clearance sale prices, the R9 280 is a very strong value proposition at $210-$220, offering virtually identical performance to the R9 285 for $40 less. However like all GPU discontinuation clearance sales this situation will be fleeting, and at some point R9 280 will go away and $250 R9 285 will be the status quo. In the meantime however one is also left with the harder choice of picking price or features; the R9 285 has a few features that in the long run are going to make a difference, such as full support for DisplayPort Adaptive-Vsync (Freesync) and a 4K capable video decoder, but whether that’s worth a $40 premium is going to be very situational if not outright difficult to justify.

All things considered then the R9 285 is a solid card, however I remain unconvinced that AMD has equipped it with the right amount of memory. From a GPU performance perspective I feel that AMD is overshooting in promoting the R9 285 as a 2560x1440 card, as the raw performance to run at that resolution with high quality settings just isn’t there, but even as a 1080p card 2GB for $250 is tough to swallow and is made all the worse by the 3GB R9 280. 2GB for 1080p is enough for now, but whether that will still be true in 2-3 years seems unlikely. A 4GB R9 285 would be a much safer bet as a result, however it doesn’t necessarily follow that it would be worth a price premium at this time.

Switching gears for a moment, second-tier cards like the R9 285 are often not the strongest showing for a new GPU like Tonga. Given all the similarities between Tonga and Tahiti, it seems like it’s only a matter of time until R9 280X gets the Tonga treatment. And even though it would be the second Tonga card, I think it could prove to be just as interesting as the R9 285 (if not more so), as it will give us a chance to see just what an unrestricted Tonga product can do. To that end, I hope AMD doesn’t leave us waiting too long to release a fully enabled Tonga SKU.

Power, Temperature, & Noise
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  • Samus - Wednesday, September 10, 2014 - link

    Am I missing something or is this card slower than the 280...what the hell is going on?
  • tuxRoller - Wednesday, September 10, 2014 - link

    Yeah, you're missing something:)
  • Samus - Thursday, September 11, 2014 - link

    BF4 its about 4% slower.
  • Kenshiro70 - Wednesday, September 10, 2014 - link

    "something of a lateral move for AMD, which is something we very rarely see in this industry"

    Really? Seems like the industry has been rebadging for the last two release cycles. How about starting to test and show results on 4k screens? 60Hz ones are only $500 now, and that will put a little pressure on the industry to stop coasting. I have no intention of spending money on a minor bump up in specs. Bitcoin mining demand can't last forever.
  • tuxRoller - Wednesday, September 10, 2014 - link

    Error page 4: chart should read "lower is better"
  • jeffrey - Wednesday, September 10, 2014 - link

    Saw this too, the Video Encode chart Ryan.

    Congrats btw!
  • Ryan Smith - Thursday, September 11, 2014 - link

    Whoops. Thanks.
  • yannigr2 - Wednesday, September 10, 2014 - link

    Great article and review.

    The only bad news here I think is Mantle.

    But on this matter, about Mantle, maybe a slower processor could show less of that performance drop or even keep performing better than DirectX11. Maybe one more test on a slower core, on an FX machine?
  • mapesdhs - Wednesday, September 10, 2014 - link

    What were AMD thinking? How can the 285 be a replacement for the 280, given its
    reduced VRAM, while at the same time AMD is pushing Mantle? Makes no sense at all.

    Despite driver issues, I'd kinda gotten used to seeing AMD be better than NVIDIA in
    recent times for VRAM capacity. A new card with only 2GB is a step backwards. All
    NVIDIA has to do is offer a midrange Maxwell with a minimum 4GB and they're home.
    No idea if they will. Time will tell.

    Ian.
  • Alexvrb - Wednesday, September 10, 2014 - link

    There you have it, and with no issues with boost. Sorry Chizow, so much for that. :P

    Thanks for the in-depth review, Ryan. It appears that power consumption is going to vary from implementation to implementation. Lacking a reference model makes it tricky. Another review I read compared Gigabyte's Windforce OC 285 to a similarly mild OC'd 280, finding a substantial difference in the 285's favor.

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