Final Words

It's great to see that Intel has not forgotten the enthusiast market. While the SSD 520 and SSD 530 weren't bad SSDs, they didn't exactly fill the shoes of X-25M—they were just another batch of SandForce drives, with more generally better validation. With the SSD 730 Intel finally provides a solution that's capable of filling the shoes that have been left empty for more than two years. However, the SSD 730 doesn't provide anything substantial in the terms of performance like the X-25M did.

The performance consistency of the SSD 730 is brilliant but nothing we've not seen from other OEMs before, and the consistency comes at the cost of peak performance. Even though consistency is an important metric regardless of the workload, I would say peak performance is still the dominant factor in most cases as client IO tends to happen in bursts, whereas in enterprises it's more of a constant flow of IO requests.

On top of that, the SSD 730 lacks some features that other high-end drives have. There is no TCG Opal 2.0 or eDrive support to enable proper hardware encryption, which is something that's slowly becoming a norm. Many companies and governments require encryption in all drives they use and that's a market the SSD 730 misses, although that was never its target market. Another weakness is the high power consumption, although neither that or the lack of encryption support plays a big role in the desktop market.

However, given that laptops and other portables cover most of the market nowadays, I feel it's not the best choice to completely rule that market out. Much like the Skulltrail platform whose logo adorns the SSD 730, this targets a very specific enthusiast niche, and the prices not surprisingly are going to be higher than "typical" consumer SSDs.

NewEgg Price Comparison (2/25/2014)
  240/256GB 480/512GB
Intel SSD 730 (MSRPs) $249 $489
Intel SSD DC S3500 $300 $605
Intel SSD 530 $180 $399
Intel SSD 335 $200 N/A
OCZ Vector 150 $210 $445
OCZ Vertex 460 $190 $360
Samsung SSD 840 EVO $190 $300
Samsung SSD 840 Pro $215 $410
Crucial M500 $136 $275
SanDisk Extreme II $233 $450
Seagate SSD 600 $130 $380

MSRPs are fairly high but as usual should be taken with a grain of salt. We are definitely dealing with premium pricing (though nothing close to the enterprise prices) but the SSD 730 is still rather competitive with the other high-end drives. Intel likely views the OCZ Vector 150 and SanDisk Extreme II as direct competitors and is hence pricing the SSD 730 accordingly.

All in all, the SSD 730 is a competitive option for users who seek maximum performance consistency but don't care about power consumption or encryption support. You'll have to sacrifice peak performance and the lack of an M.2 PCIe option may further limit the appeal in the long run. Given Intel's track record and the best-in-class endurance, the SSD 730 is best for the no-compromise enthusiasts and professionals who really need a reliable and consistent drive.

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  • Mr Perfect - Friday, February 28, 2014 - link

    Because it's edgy and cool, and what the youf are looking for in a SSD... Or at least according to the guys in marketing it is.
  • arvivaz - Monday, March 3, 2014 - link

    Not satanic. Just a skull. But its really witty. The skull is tilted like its looking at a PC screen and that looks like a smile. Skin's blown away from the power of the hardware, I suppose. Note the electrical/electronic symbols hidden in the skull. Pretty good.
  • star-affinity - Monday, March 17, 2014 - link

    What's so satanic about it? I think it resembles quite well the skull we all carry around…
  • amddude10 - Friday, November 28, 2014 - link

    I bought one of these because of its wear tracking/ drive monitoring features, significantly better than crucial m500 power loss protection, high endurance, and long warranty. I didn't buy this SSD for gaming, yet I find the skull endearing. This drive certainly seems likely to live up to the "hardcore" image of the skull, at least in terms of reliability/durability.
  • danjw - Thursday, February 27, 2014 - link

    No support for built in encryption, kills that product in my eyes. Sure, the consistency is nice, but I don't see ever using drives that don't have encryption capabilities. That, said I am much more security conscious than most consumers. I always secure wipe drives once I retire them. I care enough to make sure my drives have the on drive encryption enabled. These are for the people that think over much of the Intel brand and think Windows Firewall and Security Essentials are actually a good security choice.
  • PEJUman - Thursday, February 27, 2014 - link

    I say having common sense is the best security choice, more so than any specific program/brand of firewall-antivirus.

    I see the market for this SSD as near workstation class desktops @ semi-pro/pro setting (think small business). you would be secured behind your IT (camera, chassis intrusion alarm, etc). Not to mention your data on the SSD will be server-backed, negating most of the benefit of encryptions.

    I honestly think Intel is no longer chasing true consumer/enthusiast (or anyone with price/performance considerations).
  • DesktopMan - Thursday, February 27, 2014 - link

    Since this SSD isn't optimized for mobile, encryption doesn't make all that much sense due to limited ATA password support on mainstream motherboards. Also makes sense that they want to differentiate from the enterprise drive.
  • beginner99 - Thursday, February 27, 2014 - link

    Exactly. Encryption is more relevant in laptops and this clearly isn't a laptop drive. That being said I do not see a market for this drive. It's a tiny, tiny niche. The 840 Evo is faster and way cheaper, the M500 is like half the price albeit slower it has more features and I doubt one notices much difference in normal usage scenarios.
  • zyxtomatic - Thursday, February 27, 2014 - link

    You can also use the whole disk encryption option in your OS (Windows Bitlocker, Mac FileVault, etc) if your drive doesn't have hardware encryption. The performance hit really isn't that bad, and it protects your data just as well as hardware encryption does. I've been using it on my work and personal laptops for years and it's never been a problem.
  • chrnochime - Saturday, March 1, 2014 - link

    And the Evo is in a long line of SSDs that have consistently have drive failures for users within the span of several months, as seen on user reviews. Who gives a shit about faster when it's like playing lottery with using the drive anyway.

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