Final Words

Bringing this review to a close, NVIDIA’s latest product launch has given us quite a bit to digest. Not only are we looking at NVIDIA’s latest products for the high volume mainstream desktop video card market, but we’re doing so through the glasses of a new generation of GPUs. With the GeForce GTX 750 series we are seeing our first look at what the next generation of GPUs will hold for NVIDIA, and if these cards are an accurate indication of what’s to follow then we’re being setup for quite an interesting time.

Starting from an architectural point of view, it’s clear from the very start that Maxwell is both a refresh of the Kepler architecture and at the same time oh so much more. I think from a feature perspective it’s going to be difficult not to be a bit disappointed that NVIDIA hasn’t pushed the envelope here in some manner, leaving us with a part that as far as features go is distinctly Kepler. Complete support for Direct3D 11.1 and 11.2, though not essential, would have been nice to have so that 11.2 could be the standard for new video cards in 2014. Otherwise I’ll fully admit I don’t know what else to expect of Maxwell – the lack of a new Direct3D standard leaves this as something of a wildcard – but it means that there isn’t a real marquee feature for the architecture to evaluate and marvel at.

On the other hand, the lack of a significant feature changes means that it’s much easier to evaluate Maxwell next to Kepler in the area where NVIDIA did focus: efficiency. This goes for power efficiency resource/compute efficiency, and space efficiency. Utilizing a number of techniques NVIDIA set out to double their performance per watt versus Kepler – a design that was already power efficient by desktop GPU standards – and it’s safe to say that they have accomplished this. With a higher resource efficiency giving NVIDIA additional performance with less hardware, and power optimizations bringing that power consumption down by dozens of watts, NVIDIA has done what in previous generations would have taken a die shrink. The tradeoff is that NVIDIA doesn’t have that die shrink, so die sizes grow in the process, but even then the fact that they packed so much more hardware into GM107 for only a moderate increase in die size is definitely remarkable from an engineering perspective.

Efficiency aside, Maxwell’s architecture is something of an oddity at first, but given NVIDIA’s efficiency gains it’s difficult to argue with the outcome. The partitioning of the SMM means that we have partitions that feel a lot like GF100 SMs, which has NVIDIA going backwards in a sense due to the fact that significant resource sharing was something that first became big with Kepler. But perhaps that was the right move all along, as evidenced by what NVIDIA has achieved. On the other hand the upgrade of the compute feature set to GK110 levels is good news all around. The increased efficiency it affords improves performance alongside the other IPC improvements NVIDIA has worked in, plus it means that some of GK110’s more exotic features such as dynamic parallelism and HyperQ are now a baseline feature. Furthermore the reduction in register pressure and memory pressure all around should be a welcome development; compared to GK107 there are now more registers per thread, more registers per CUDA core, more shared memory per CUDA core, and a lot more L2 cache per GPU. All of which should help to alleviate memory related stalls, especially as NVIDIA is staying on the 128-bit bus.

With that in mind, this brings us to the cards themselves. By doubling their performance-per-watt NVIDIA has significantly shifted their performance both with respect to their own product lineup and AMD’s lineup. The fact that the GTX 750 Ti is nearly 2x as fast as the GTX 650 is a significant victory for NVIDIA, and the fact that it’s nearly 3x faster than the GT 640 – officially NVIDIA’s fastest 600 series card without a PCIe power plug requirement – completely changes the sub-75W market. NVIDIA wants to leverage GM107 and the GTX 750 series to capture this market for HTPC use and OEM system upgrades alike, and they’re in a very good position to do so. Plus it goes without saying that compared to last-generation cards such as the GeForce GTX 550 Ti, NVIDIA has finally doubled their performance (and halved their power consumption!), for existing NVIDIA customers looking for a significant upgrade from older GF106/GF116 cards.

But on a competitive basis things are not so solidly in NVIDIA’s favor. NVIDIA does not always attempt to compete with AMD on a price/performance basis in the mainstream market, as their brand and retail presence gives them something they can bank on even when they don’t have the performance advantage. In this case NVIDIA has purposely chosen to forgo chasing AMD for the price/performance lead, and as such for the price the GeForce GTX 750 cards are the weaker products. Radeon R7 265 holds a particularly large 19% lead over GTX 750 Ti, and in fact wins at every single benchmark. Similarly, Radeon R7 260X averages a 10% lead over GTX 750, and it does so while having 2GB of VRAM to GTX 750’s 1GB.

On a pure price/performance basis, the GTX 750 series is not competitive. If you’re in the sub-$150 market and looking solely at performance, the Radeon R7 260 series will be the way to go. But this requires forgoing NVIDIA’s ecosystem and their power efficiency advantage; if either of those matter to you, then the lower performance of the NVIDIA cards will be justified by their other advantages. With that said however, we will throw in an escape clause: NVIDIA has hard availability today, while AMD’s Radeon R7 265 cards are still not due for about another 2 weeks. Furthermore it’s not at all clear if retailers will hold to their $149 MSRP due to insane demand from cryptocoin miners; if that happens then NVIDIA’s competition is diminished or removed entirely, and NVIDIA wins on price/performance by default.

Wrapping things up, as excited as we get and as focused as we are on desktop cards, it’s hard not to view this launch as a preview of things to come. With laptop sales already exceeding desktop sales, it’s a foregone conclusion that NVIDIA will move more GM107 based video cards in mobile products than they will in desktops. With GK107 already being very successful in that space and GM107 doubling NVIDIA’s performance-per-watt – and thereby doubling their performance in those power-constrained devices – it means that GM107 is going to be an even greater asset in the mobile arena. To that end it will be very interesting to see what happens once NVIDIA starts releasing the obligatory mobile variants of the GTX 750 series, as what we’ve seen today tells us that we could be in for a very welcome jump in mobile performance.

Overclocking: When Headroom Exceeds Clockspeed Limits
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  • Kevin G - Tuesday, February 18, 2014 - link

    Very impressive performance for its power consumption. I can see an underclocked version of this card coming with a passive cooler for HTPC solutions. Perhaps that'd be a hypothetical GT740? I'm surprised that nVidia hasn't launched a mobile version of this chip. It seems like it'd be ideal for midrange laptops that still have discrete graphics.

    I suspect that the extra overclocking headroom is in reserve for a potential rebrand to a GTX 800 series product. (Though a straight die shrink of this design to 20 nm would provide even more headroom for a GTX 800/900 card.) nVidia could have held back to keep it below the more expensive GTX 660.

    Though ultimately I'm left wanting the bigger GM100 and GM104 chips. We're going to have to wait until 20 nm is ready but considering the jump Maxwell has provided in the low end of the market, I'm eager to see what it can do in the high end.
    Reply
  • DanNeely - Tuesday, February 18, 2014 - link

    ASUS has a 65W TDP GT 640 with a big 2 slot passive heat sink (GT640-DCSL-2GD3); with the 750 Ti only hitting 60W a passive version of it should be possible at near stock performance. I suspect the 740 will be a farther cut down 3 SMM model which might allow a single slot passive design. Reply
  • PhoenixEnigma - Tuesday, February 18, 2014 - link

    Passive cooling was my first thought as well - I've been looking for something to replace the 6770 in my HTPC with, and I wanted something both faster and passively cooled. There are already passive 7750s on the market, and the numbers in Bench put the 750Ti at about 9W more than then 7750 under real world load, so a vanilla 750 with a passive cooler should be entirely possible. Even a 750Ti might be doable, but that could be pushing things a little far. Reply
  • evilspoons - Tuesday, February 18, 2014 - link

    I need a new half-height HTPC card, my 2.5 year old Asus Radeon 6570 bit the dust last month (sparkly picture, one particular shade of grey turned random colours). If they can work out the kinks in this thing and underclock it a bit, it sounds like a good candidate.

    It feels like it's been a long time since anything new showed up in the half-height video card game.
    Reply
  • TheinsanegamerN - Tuesday, February 18, 2014 - link

    Look at sapphire's 7750. superior in every way to the 6570, and is single slot low profile. and overclocks like a champ. Reply
  • dj_aris - Tuesday, February 18, 2014 - link

    Sure but it's cooler is kind of loud. Definitely NOT a silent HTPC choice. Maybe a LP 750 would be better. Reply
  • evilspoons - Tuesday, February 18, 2014 - link

    Thanks for pointing that out. None of my local computer stores sell that, but I took a look on MSI's site and sure enough, there it is. They also seem to have an updated version of the same card being sold as an R7 250, although I'm not sure there's any real difference or if it's just a new sticker on the same GPU. Clock speeds, PCB design, and heat sink are the same, anyway. Reply
  • Sabresiberian - Tuesday, February 18, 2014 - link

    I'm hoping the power efficiency means the video cards at the high end will get a performance boost because they are able to cram more SMMs on the die than SMXs were used in Kepler solutions. This of course assumes the lower power spec means less heat as well.

    I do think we will see a significant performance increase when the flagship products are released.

    As far as meeting DX11.1/11.2 standards - it would be interesting to hear from game devs how much this effects them. Nvidia has never been all that interested in actually meeting all the requirements for Microsoft to give them official status for DX versions, but that doesn't mean the real-world visual quality is reduced. In the end what I care about is visual quality; if it causes them to lose out compared to AMD's offerings, I will jump ship in a heartbeat. So far that hasn't been the case though.
    Reply
  • Krysto - Tuesday, February 18, 2014 - link

    Yeah, I'm hoping for a 10 Teraflops Titan, so I can get to pair with my Oculus Rift next year! Reply
  • Kevin G - Tuesday, February 18, 2014 - link

    nVidia has been quite aggressive with the main DirectX version. They heavily pushed DX10 back in day with the Geforce 8000/9000 series. They do tend to de-emphassize smaller updates like 8.1, 10.1, 11.1 and 11.2. This is partially due to their short life spans on the market before the next major update arrives.

    I do expect this to have recently changed as Windows it is moving to rapid release schedule and it'll be increasingly important to adopt these smaller iterations.
    Reply

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