Final Words

Bringing this review to a close, it’s admittedly not very often that we write a negative video card review, especially for a major SKU launch from NVIDIA or AMD. Both companies have competitive analysis teams to do benchmarking and performance comparisons, and as a result know roughly where they stand long before we get their cards. Consequently they have plenty of time to tweak their cards and/or their pricing (the latter of which is typically announced only a day or two in advance) in order to make a place in the market for their cards. So it’s with a great deal of confusion and a tinge of sadness that we’re seeing AMD miss their mark and their market, and not by a small degree.

To get the positive aspects covered first, with the Radeon R9 290 AMD has completely blown the roof off of the high-end video card market. The 290 is so fast and so cheap that on a pure price/performance basis you won’t find anything quite like it. At $400 AMD is delivering 106% of the $500 GeForce GTX 780’s performance, or 97% of the $550 Radeon R9 290X’s performance. The high-end market has never been for value seekers – the fastest cards have always commanded high premiums – but the 290 completely blows that model apart. On a pure price/performance basis the GTX 780 and even the 290X are rendered completely redundant by the 290, which delivers similar-to-better performance for $100 less if not more.

The problem is that while the 290 is a fantastic card and a fantastic story on a price/performance basis, in chasing that victory AMD has thrown caution into the wind and thrown out any kind of balance between performance and noise. At 57.2dB the 290 is a loud card. A very loud card. An unreasonably loud card. AMD has quite simply prioritized performance over noise, and these high noise levels are the price of doing so.

To get right to the point then, this is one of a handful of cards we’ve ever had to recommend against. The performance for the price is stunning, but we cannot in good faith recommend a card this loud when any other card is going to be significantly quieter. There comes a point where a video card is simply too loud for what it does, and with the 290 AMD has reached it.

Ultimately there will be scenarios where this is acceptable – namely, anything where you don’t have to hear the 290, such as putting it in another room or putting it under water – but on a grand scale those are few and far between. For most buyers who will simply purchase the card and drop it into their computers as-is, this represents an unreasonable level of noise.

As a result for most buyers the competitive landscape in the video card market will remain unchanged, even with today’s launch of the 290. With the reference 290 untenable as a purchase, this leaves the GTX 780 at $500, the 290X at $550, or the GTX 770 and 280X at the $300-$330 range, leaving a large hole in the market in the short term. In the long term it will be up to AMD’s partners to try to salvage the 290 with custom designs, enhanced coolers, and other modifications. The 290 still has quite a bit of potential both as a product and as a competitor in the larger video card marketplace, but that potential is wasted so long as it’s paired with AMD’s reference cooler and the need to run it so loudly.

On a final note, with the launch of the 290 and AMD’s promotional efforts we can’t help but feel that AMD is trying to play both sides of the performance/noise argument by shipping the card a high performance configuration, and using its adjustability to simultaneously justify its noise as something that can be mitigated. This is technically correct (ed: the best kind of correct), but it misses the point that most users are going to install a video card and use it as it's configured out of the box. To that end adjustability is a great feature and we’re happy to see such great efforts made to offer it, but adjustability cannot preclude shipping a more reasonable product in the first place.

Had the 290 shipped in its original 40% fan configuration, it wouldn’t be knocking on the GTX 780’s door any longer, but it would have been in a spot where its balance of price, performance, and noise would have made for an attractive product. Instead AMD has shipped the 290 with the equivalent of uber mode as the default, and in the process has failed to meet the needs of the majority of their customers.

Update

Originally published here.

In this week’s article I flat out avoided recommending the 290 because of its acoustic profile. When faced with the tradeoff of noise vs. performance, AMD clearly chose the latter and ended up with a card that delivers a ridiculous amount of performance for $399 but exceeds our ideas of comfortable noise levels in doing so.

I personally value acoustics very highly and stand by my original position that the reference R9 290 is too loud. When I game I use open back headphones so I can listen for phone calls or the door for shipments, and as a result acoustics do matter to me. In the review I assumed everyone else valued acoustics at least similarly to me, but based on your reaction it looks like I was mistaken. While a good number of AnandTech readers agreed the R9 290 was too loud, an equally important section of the audience felt that the performance delivered was more than enough to offset the loud cooling solution. We want our conclusions to not only be reflective of our own data, but also be useful to all segments of our audience. In the case of the 290 review, I believe we accomplished the former but let some of you down with the latter.

Part of my motivation here is to make sure that we send the right message to AMD that we don’t want louder cards. I believe that message has been received loud and clear from what I understand. It’s very important to me that we don’t send the message to AMD or NVIDIA that it’s ok to engage in a loudness war in the pursuit of performance; we have seen a lot of progress in acoustics and cooler quality since the mid-to-late 2000’s, and we’d hate to see that progress regressed on. A good solution delivers both performance and great user experience, and I do believe it’s important that we argue for both (which is why we include performance, power and noise level data in our reviews).

The Radeon R9 290 does offer a tremendous value, and if you’re a gamer that can isolate yourself from the card’s acoustics (or otherwise don’t care) it’s easily the best buy at $399. If acoustics are important to you, then you’re in a tougher position today. There really isn’t an alternative if you want R9 290 performance at the same price. The best recommendation I have there is to either pony up more cash for a quieter card, accept the noise as is or wait and see what some of the customized partner 290 cards look like once those do arrive. I suspect we’ll have an answer to that problem in the not too distant future as well.

Note that this isn't going to be the last time performance vs. acoustics are going to be a tradeoff. AMD pointed out to us that the 290/290X update is the first time its fan speed has been determined by targeting RPMs vs. PWM manipulation. In the past, it didn't really matter since performance didn't scale all that much with fan speed. Given the current realities of semiconductor design and manufacturing, the 290/290X situation where fan speed significantly impacts performance is going to continue to be the case going forward. We've already made the case to AMD for better reference cooling designs and it sounds like everyone is on the same page there. 

Overclocking
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  • just4U - Wednesday, November 6, 2013 - link

    You have to ask yourself is Ryan biased with Nvidia or AMD... or maybe it's simply just his tolerance for noise that is the issue.

    Anyway.. people buying these cards will have some options. For me the 95C is a no go as is the noise. Something I'd tolerate until a good aftermarket solution could be implemented. AMD and Nvidia (until their titan reference cooler) have always been a little meh.. with reference coolers. We all know this..

    My last two cards have been AMD ones and if I was in the market for a card today I'd go straight for the Nvidia 780. Not because of it's speeds, certainly not because of its drivers, and not because I am a fan. I simply like their kickass reference cooler and games bundle.

    Im not in the market though lol. Quite happy with my Radeon 7870.. and not looking to upgrade yet.
    Reply
  • jbs181818 - Thursday, November 7, 2013 - link

    With all that power consumption, what size PSU is required? Assuming 1 GPU and a haswell CPU, 1 SSD. Reply
  • dwade123 - Thursday, November 7, 2013 - link

    290x doesn't make sense when the cheaper 290 performs almost identical. And neither can max out Crysis 3. Gamers are better off waiting for real next-gen cards like Maxwell, and with next-gen console ports coming in 2014 suggests it is common sense to do so. Reply
  • polaco - Tuesday, November 12, 2013 - link

    "neither can max out Crysis 3" what the hell are you talking about?
    52 fps at 2560x1440 HQ + FXAA
    77 fps at 1920x1080 HQ + FXAA
    with that line of thinking then nor 780 or Titan are worthy since fps diff is minimal

    "gamers are better off waiting for real next-gen cards like Maxwell"
    well, 290 and 290X are AMD true next gen cards, maybe you feel fooled by having bought a 780 for almost 700 bucks and then you feel like Maxwell will relief that pain, or maybe you work for NVidia marketing deparment... for the time NVidia came out with it AMD will be pushing their next gen too, will you recommend waiting then too? so we wait forever then uh?
    "and with next-gen console ports coming in 2014 suggests it is common sense to do so"
    you mean to wait for NVidia card to run games that will be optimized to AMD hardware that is inside every next gen console?
    please go to see a doctor....
    Reply
  • TempAccount007 - Saturday, November 9, 2013 - link

    Who the hell uses a reference cooler on any AMD card? The only people that buy reference cards are those who are going to water cool them. Reply
  • NA1NSXR - Monday, November 11, 2013 - link

    If I was in the market for a card I'd wait until the aftermarket cooler designs come out. Should make the noise and temp situation a little more bearable. Still, the proprietary nVidia value-adds like HBAO+, adative vsync, TXAA, etc. are hard to give up for me. It is a hard call. If the 780 was only $50 more than the 290 I'd take the 780, but since the difference is $100....I don't know. Really tough call. Reply
  • beck2448 - Tuesday, November 12, 2013 - link

    Too noisy and hot. Reply
  • devilskreed - Tuesday, November 12, 2013 - link

    Hail High AMD..The gamers saviour!!!
    Hail High AMD..The price/performance king
    Hail High AMD..The peoples choice..

    Healthy competition from AMD's side,i stopped buying nvidia after 8800GT :p purely due to price/performance benefits that AMD offers..
    Reply
  • bloodbones - Thursday, November 14, 2013 - link

    The battle between amd ex ati and nvidia has been around since i was 18 years old and i am 30 now. Over the years i have try a huge numbers of video cards from both companies and the only conclusion is that things have always been the same, nothing change over the years: more or less the same performance and:
    Nvidia = more expensive cards but more quality cards, lower noise levels lower temps
    Ati/Amd = cheaper cards with higher noise levels higher temps
    Period.
    Reply
  • horse07 - Thursday, November 14, 2013 - link

    Guys, when will you update the 2013 GPU benchmarks with the recent R7/R9 and 700 series? Reply

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