AMD's Gaming Evolved Application

During AMD’s “partner time” block at the 2014 GPU Product Showcase, one of the projects presented was the Raptr social networking and instant messaging application. Put together by the company of the same name, AMD would be partnering with Raptr to produce an AMD branded version of the utility called the “AMD Gaming Evolved App, Powered By Raptr”.

In a nutshell, the Gaming Evolved App (GEA) is AMD’s attempt to bring another value add feature to the Radeon brand. And although AMD will never explicitly say this, to be more specific the GEA is clearly intended to counter NVIDIA successful GeForce Experience utility, which exited beta back in May and has been continuing to add features since.

Raptr/GEA contains a wealth of functionality, with the application being several years old at this point, but the key feature as a video card utility and the reason AMD has picked it up is its latest feature addition, the game optimization service. Just launched last month in beta, the optimization service is a functional clone of GeForce Experience’s optimization service. Designed with the same goals in mind, the GEA optimization service is intended to offer the ability for gamers disinterested in configuring their games – or even just looking for a place to start – a way to simply download a suitable collection of settings for their games and hardware and apply those settings to their games.

The concept is in practice very similar to the recommended settings that most games apply today, but driven by the GPU manufacturer instead of the game developer, and kept up to date with hardware/software changes as opposed to being set in stone when the game went gold. Even for someone like a professional GPU reviewer, it’s a very nifty thing to have when turning up every setting isn’t going to be practical.

To get right to the point then, while we’re big fans of the concept it’s clear that this is a case of AMD tripping over themselves in trying to react to something NVIDIA has done, by trying to find the fastest way of achieving the same thing. Like GeForce Experience, AMD has started bundling GEA with their drivers and installing it by default, but unlike GFE it’s still in beta at this point, and a very rough beta at that. And not to take an unnecessary shot at AMD, but even in beta GeForce Experience wasn’t this raw or this incomplete.

So why are we so down on GEA? There are a few reasons, but the most basic of which is that the Raptr service lacks enough performance data for GEA to offer meaningful recommendations. Even on a fairly old card like a Radeon HD 7950, GEA was only able to find settings for 5 of the 11 games we have installed on our GPU testbed, failing to include settings for a number of games that are months (if not years) old. To be fair every service has to start out somewhere, and GFE certainly didn’t launch with a massive library of games, but 5 games, none newer than March, is a particularly bad showing.

Now a lot of this has to do with how Raptr collects the performance data it uses for recommendations. NVIDIA for their part decided to do everything in house, relying on their driver validation GPU farms to benchmark games across multiple settings to find a good balance based on parameters picked by the GFE development team. Raptr, though backed by AMD, does not have anything resembling NVIDIA’s GPU farms and as such is going the crowdsourced route, relying on telemetry taken from Raptr users’ computers. Raptr’s data acquisition method is not necessarily wrong, but it means there’s no one to bootstrap the service with data, which means the service has started out with essentially nothing.

Raptr for their part is aware of the problem they’re faced with, and in time the distribution of the GEA along with their own Raptr application will hopefully ensure that there are enough users playing enough games out there to collect the necessary data. Even so, they did have to implement what amounts to a solution to the tragedy of the commons problem to make sure that data gets collected; users cannot receive settings from the Raptr service unless they provide data in return. Turning off the telemetry service will also turn off the client’s ability to pull down settings, full stop. Given the service’s requirements for data collection it’s likely the best solution to the problem, but regardless we have to point out that Ratpr is alone in this requirement. NVIDIA can offer GFE without requiring performance telemetry from users.

Moving on then, the other showstopper with GEA’s current optimization service is that it’s obvious the UI has been an afterthought. The GEA UI lists settings by the values used in a game’s settings file, rather than the name of that value. E.g. “Ultra” texture quality in Bioshock Infinite is labeled as texture detail “4”, or worse. Without sufficient labeling it’s impossible to tell just what those settings mean, let alone what they may do. As such applying GEA settings right now is something of a shot in the dark, as you don’t know what you’re going to get.

Finally, presumably as a holdover from the fact that Raptr is free, GEA runs what can only be described as ads. These aren’t straight up advertisements, rather directing users towards other services Raptr/GEA provides, such as Free-2-Play games and a rewards service. But the end game is the same as these services are paid for by Raptr’s sponsors and are intended to drive users towards purchasing games and merchandise from those sponsors. Which far be it for us to look down upon advertisements – after all, AnandTech is ad supported – but there’s something to be said for ad supported applications in a driver download. We're at something of a loss for explaining why AMD doesn't just foot the complete bill on their customized version of the Raptr client and have the ads removed entirely.

At any rate we do have some faith that in time these issues can be dealt with and the GEA can essentially be fixed, but right now the GEA is far too raw for distribution. It needs to go back into development for another few months or so (and the service bootstrapped with many more computer configurations and games) before it’s going to be of suitable quality for inclusion in AMD’s drivers. Otherwise AMD is doing their users a disservice by distributing inferior, ad supported software alongside the software required to use their products.

The Test

For the launch of the Radeon R9 290, the press drivers and the launch drivers will be AMD’s recently released Catalyst 13.11 Beta v8 drivers. Along with containing support for the 290 and the 47% fan speed override, the only other changes in these drivers involve Batman: Arkham Origins and Battlefield 4, games which we aren’t using for this review. So the results will be consistent with past drivers. Meanwhile for NVIDIA’s cards we’re continuing to use their release 331.58 drivers.

CPU: Intel Core i7-4960X @ 4.2GHz
Motherboard: ASRock Fatal1ty X79 Professional
Power Supply: Corsair AX1200i
Hard Disk: Samsung SSD 840 EVO (750GB)
Memory: G.Skill RipjawZ DDR3-1866 4 x 8GB (9-10-9-26)
Case: NZXT Phantom 630 Windowed Edition
Monitor: Asus PQ321
Video Cards: AMD Radeon R9 290X
AMD Radeon R9 290
XFX Radeon R9 280X Double Dissipation
AMD Radeon HD 7970 GHz Edition
AMD Radeon HD 7970
AMD Radeon HD 6970
AMD Radeon HD 5870
NVIDIA GeForce GTX Titan
NVIDIA GeForce GTX 780
NVIDIA GeForce GTX 770
Video Drivers: NVIDIA Release 331.58
AMD Catalyst 13.11 Beta v1
AMD Catalyst 13.11 Beta v5
AMD Catalyst 13.11 Beta v8
OS: Windows 8.1 Pro

 

AMD's Last Minute 290 Revision & Meet The Radeon R9 290 Metro: Last Light
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  • TempAccount007 - Saturday, November 9, 2013 - link

    What part of REFERENCE COOLER do you not understand?
  • johnny_boy - Wednesday, November 13, 2013 - link

    The IF isn't so big, I think. A lot of gamers already have blocks for their graphics cards, or don't care much about the additional noise, or want a block anyway at some point and the 290 presents an opportunity to get one now (and then cooling is quieter/better than the competing nVidia cards for the same price when figuring in the watercooling costs for the AMD card). I'd rather get the 290 (over the 780) and use my current watercooling solution. If I didn't have watercooling then I'd still rather buy the 290 and upgrade to watercooling.
  • Eniout - Thursday, November 14, 2013 - link

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  • tgirgis - Thursday, February 20, 2014 - link

    That's really extremely one sided, first of all, AMD already has a response to G-Sync, (their version for now has been dubbed "Free-Sync" but no idea if that nomenclature is final) and they have TressFX (which, at the moment, does look better than Nvidia's "Hairworks" but Nvidia will probably soon catch up), and they've got Mantle, which is definitely a massive advantage.

    Not to mention the R9 290 comes with 4GB Vram, as opposed to the GTX 780's 3GB, though it's really not a huge issue except in 4k gaming. Finally, shield compatibility isn't really a benefit, it's a $250 handheld game system, it's only beneficial if you interested in purchasing one of those, as opposed to being an included feature.

    Nvidia is not without it's advantages however, they still have lower power consumption and thermals which is great for mini-itx systems (although manufacturer custom cooled cards can help bridge the gap for thermals) and they do still have Physx.

    If Mantle keeps going the way it is now, Nvidia might be forced to pay royalties to AMD similar to how they did with Intel a few years back. If anything, AMD should throw "Allow us to use Physx" in the negotiations :)
  • slickr - Tuesday, November 5, 2013 - link

    O yeah, Nvidia at this point has no choice, but to lower its prices again. I mean for $400 this card is amazing. It performs on the same level as the $1000 Titan and on the same level as the $550 290X, so a giant performance at a very cheap price.

    Even with the high noise(just wait 2 weeks for custom cooler) this card blows the GTX 780 out of the water, the performance is so much better.

    I think if Nvidia wants to stay in the competition they would need to cut the GTX 780 price to at least $400 as well and try and get sales due to better acoustics and a lower power consumption, but if it was just performance in question they would need to lower the price of the 780 to $350 or 300 euros.

    Of course that would mean that the 770 should get a price reduction as well and be around $270.
  • holdingitdown - Tuesday, November 5, 2013 - link

    Yes this card is incredibly disruptive. The performance makes the 780 look like a mess. Expect to see at least another $100 slashed off the 780 and the 770 needs a little more taken off.

    The R9 290 is a monster!
  • crispyitchy - Tuesday, November 5, 2013 - link

    Best card to release yet as far as I am concerned.

    The noise profile is not perfect, but every card is noisy once gaming to one degree or another.

    What is perfect is the giant performance for this perfect price.

    Newegg here I COME
  • Wreckage - Tuesday, November 5, 2013 - link

    I doubt NVIDIA will cut their price. This card is so loud that most people will stay away and get a 780 or 770. AMD is so desperate to increase performance that they sacrifice everything else. It's like the last sad days of 3DFX.
  • Da W - Tuesday, November 5, 2013 - link

    Remember what happened after 3Dfx died? Higher price and mediocre performance.
    I'd buy AMD if only to keep them alive and force Nvidia to drop their prices.
  • HisDivineOrder - Tuesday, November 5, 2013 - link

    Actually, traditionally, 3dfx was overpriced until the very end. ATI was always there competing with nVidia and 3dfx, anyway.

    So competition existed for as long as we've had discrete GPU's in any meaningful way. It's AMD that wants to end competition by standardizing PC gaming high performance around a GCN-based API only they can use meaningfully.

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