Final Words

Two weeks ago I had all but written off the bigger iPad. It was too bulky and just no where near as portable as the iPad mini. Once the latter gets a Retina Display and equal hardware across the board, why would anyone consider the bigger model?

The iPad Air changed my perspective on all of that. It really does modernize the big iPad. While I suspect there are still going to be a lot of users who prefer the smaller form factor of the iPad mini with Retina Display, I do feel like there are those users who will continue to appreciate all of the benefits that go along with having a larger display. Text is easier to read, particularly on desktop versions of websites. Photos and videos are larger and thus more engaging as well. In the past there was this complex matrix of tradeoffs that you had to make between iPad and iPad mini. This generation, Apple does away with all of that.

All you need to do is pick your screen size. If you prefer the 9.7-inch form factor of the original iPad, the Air gets you as close as possible to a mini without giving up that display size.

From top to bottom: iPad mini, iPad Air, iPad 4

The name does the product justice in this case. In two hands or lightly propped up against something (palm, legs, chest), the iPad Air feels incredibly light - the weight just seems to disappear. The larger chassis doesn’t feel very dense at all. The in-hand feel of the device is really unlike any other iPad. It feels like a lightweight slate, rather than a heavy computing device. This is the iPad that Apple likely wanted to launch on day 1, it just took a bit over three years to get here.

Build and material quality are of course excellent. The iPad Air borrows much of the design language from the iPad mini, and makes the transition to a larger display quite nicely. The Air ends up looking a lot more modern than its predecessor.

Despite making the transition to a thinner touch and display stack, the iPad Air’s display is every bit as good as previous Retina Display iterations. Color accuracy remains best in class, delivering an out of box display experience that’s better than most systems, even at substantially higher price points. The only thing that the iPad Air leaves me wanting on the display front is a lower reflectance stack. Laminating the cover glass to the LCD panel is something that Apple does on both the iPhone and iMac, it’s time that the same feature is brought down to the iPad.

Apple’s decision to unify silicon across the iPhone 5s, iPad Air and iPad mini with Retina Display is an interesting one, but ultimately it doesn’t come with any real tradeoffs for iPad owners. Apple’s own 64-bit Cyclone cores are incredibly powerful, even more so than I originally expected when I reviewed the iPhone 5s. Apple seems to have built a bigger, higher performance CPU architecture than any other ARM player, including ARM itself. The design isn’t perfect, but it’s a completely different caliber performer than anything else it competes against. As such, Apple was completely justified in putting the A7 in both the iPhone 5s and the iPad Air. If anything, I’d argue that it might be overkill for the 5s given the device’s smaller battery, but my sensibilities soon get the best of me and remind me that more performance on tap is never a bad thing.

On the GPU front, Apple does increase performance over the iPad 4 as well - despite having a narrower memory bus. The increase in performance ranges from 40 - 70% depending on workload. I suspect we’re beginning to see some of the limits of 28nm here as Apple would’ve traditionally gone for an even larger GPU.

Despite having a smaller/thinner/lighter battery, battery life improves across the board compared to the 3rd and 4th generation iPads. Battery life in our web browsing, video playback and gaming workloads is better than either of the previous two iPads. Only the iPad 2,4 was able to deliver better battery life, but nothing with a Retina Display can match the iPad.

Cellular integration remains awesome on the iPad Air. With a single SKU covering 34 countries and no network operator lock, at least for those devices sold in the US, the LTE iPad Air is amazingly flexible from a network portability standpoint.

Improvements around the edges are nice as well. The inclusion of a second microphone can improve FaceTime HD calls in noisy environments, and faster WiFi is a nice addition.

My only complaints are limited to iOS 7, memory size and pricing. It’s clear that even on the fastest hardware Apple has to offer, iOS 7 isn’t always super smooth (particularly when using multitasking gestures to switch between apps) on an ultra high resolution device. The move to a 64-bit OS and applications makes a lot of sense, but with no corresponding increase in DRAM size Apple creates additional memory pressure on all of the A7 enabled devices. Finally, I’d love to see Apple update the default iPad configurations. Although 16GB is fine for a device that’s not going to be storing a ton of photos/videos locally, it would really be nice to get at least 32GB on the entry level iPad. The first complaint I suspect will be addressed over time. The second is a reality we just have to live with unfortunately, and the third won’t change until market dynamics force it to.

The iPad Air is the most significant upgrade to the 9.7-inch iPad in its history. It’s lighter, more portable, more usable and faster than any previous iPad. It doesn’t fundamentally change what you can do with a tablet, but if you’re in the market for one the iPad Air really is the best iPad to date. Competition is definitely more stiff among the smaller tablets thanks to the Nexus 7, but in the nearly 10-inch tablet space it seems like Apple is going to continue to enjoy a great position there.

Usability, iOS 7 and the Impact of 64-bit Applications
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  • stingerman - Sunday, November 3, 2013 - link

    Yes, I haven't even seen one of those in use other than commercials. Real failures...
  • stingerman - Sunday, November 3, 2013 - link

    lol, you're hilarious! iOS is Unix plus all the major OS X frameworks plus all the new iOS frameworks... It maybe light because of its elegance, but it's a light nuclear weapon...
  • lilo777 - Sunday, November 3, 2013 - link

    LOL. Do you know any version of Unix that does not have a file system (exposed to user)?
  • Krysto - Friday, November 1, 2013 - link

    Offtopic, but Anand, the announcement of Mali T760 is suspiciously missing from this site.

    Over 300 GFLOPS, which is more than PS3 and should make it pretty competitive with mobile Kepler, along with ASTC compression by default, much more efficient, and has some interesting features like hardware assisted global illumination.

    ARM's announcement:
  • michael2k - Friday, November 1, 2013 - link

    Yeah, the T700 series is for next generation devices, or in other words, products in the next 12 months. The PowerVR6 series is available now for this generation and up to 1000 GFLOPS.
  • Krysto - Saturday, November 2, 2013 - link

    Do you see that 1000 GBFLOPS in any smartphone? Just because it can be scaled that much, doesn't mean they WILL for smartphones. This GPU will be used in smartphones a year from now. What does the GPU in Apple's A7 have now? ~100 GFLOPS?

    Anyway, the Mali T760 seems very competitive with what will be out there a year from now, and Anandtech usually writes about these sort of announcements.
  • michael2k - Monday, November 4, 2013 - link

    I think you've missed the point.
    1) We aren't in a smartphone thread
    2) The PowerVR6 will scale to 1000 GFLOPs; so when the T700 comes out next year, the PowerVR will be ready
    3) The Air is at about 115 GFLOPs, about 2x the outgoing iPad 4, and will therefore be approximately 230 GFLOPs in the A8 next year, if 2x, or 340 GFLOPs if 3x

    So you are correct that the Mali T760 will be competitive next year, but this article is about this year.
  • michael2k - Monday, November 4, 2013 - link

    You've missed the point.

    The PVR6 is 115GF today in the Air, and when needed to compete with the T700 can hit 300GF.

    Likewise, we are in a thread about tablets, where it is much more likely to scale to the needed 300GF.
  • Krysto - Saturday, November 2, 2013 - link

    What you said also reminded me of how Intel promoted "Haswell graphics".

    "Hey, look, out "Haswell GPU" (Iris Pro 5200) is 3x faster than IVB!" - and then you only see crappy 4600 in most devices, including the Surface Pro, which is only 20 percent faster than last year's IVB GPU.

    Or "look at our awesome new 2.6 Ghz Silvermont CPU's! - and then you only see 1.3 ghz Silvemont for tablets, because the 2.6 Ghz ones are not viable either because of too high TDP or price, which makes them pretty irrelevant. What's relevant is what will be in the market, not their pie-in-the-sky CPU's that never get on the shelves.
  • ashleyuv - Saturday, November 2, 2013 - link

    This is a very interesting review, even for someone without the tech or IT background to follow all of it. In particular, I like the way, in the last part, you show how the increase to 64-bit and the DRAM size (remaining the same), while seeming like a no-brainer and conservative decisions, respectively, are actually a smart play, albeit one with consequences.

    In agreement with one of your readers, I'd have to say that "review" is really the wrong word for this. It is all but a scientific study. But again, it's written for people who may not have an extensive tech background.

    Thank you! I will be reading more in the future (just discovered your site).

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