The iPad Air Review
by Anand Lal Shimpi on October 29, 2013 9:00 PM ESTFinal Words
Two weeks ago I had all but written off the bigger iPad. It was too bulky and just no where near as portable as the iPad mini. Once the latter gets a Retina Display and equal hardware across the board, why would anyone consider the bigger model?
The iPad Air changed my perspective on all of that. It really does modernize the big iPad. While I suspect there are still going to be a lot of users who prefer the smaller form factor of the iPad mini with Retina Display, I do feel like there are those users who will continue to appreciate all of the benefits that go along with having a larger display. Text is easier to read, particularly on desktop versions of websites. Photos and videos are larger and thus more engaging as well. In the past there was this complex matrix of tradeoffs that you had to make between iPad and iPad mini. This generation, Apple does away with all of that.
All you need to do is pick your screen size. If you prefer the 9.7-inch form factor of the original iPad, the Air gets you as close as possible to a mini without giving up that display size.
From top to bottom: iPad mini, iPad Air, iPad 4
The name does the product justice in this case. In two hands or lightly propped up against something (palm, legs, chest), the iPad Air feels incredibly light - the weight just seems to disappear. The larger chassis doesn’t feel very dense at all. The in-hand feel of the device is really unlike any other iPad. It feels like a lightweight slate, rather than a heavy computing device. This is the iPad that Apple likely wanted to launch on day 1, it just took a bit over three years to get here.
Build and material quality are of course excellent. The iPad Air borrows much of the design language from the iPad mini, and makes the transition to a larger display quite nicely. The Air ends up looking a lot more modern than its predecessor.
Despite making the transition to a thinner touch and display stack, the iPad Air’s display is every bit as good as previous Retina Display iterations. Color accuracy remains best in class, delivering an out of box display experience that’s better than most systems, even at substantially higher price points. The only thing that the iPad Air leaves me wanting on the display front is a lower reflectance stack. Laminating the cover glass to the LCD panel is something that Apple does on both the iPhone and iMac, it’s time that the same feature is brought down to the iPad.
Apple’s decision to unify silicon across the iPhone 5s, iPad Air and iPad mini with Retina Display is an interesting one, but ultimately it doesn’t come with any real tradeoffs for iPad owners. Apple’s own 64-bit Cyclone cores are incredibly powerful, even more so than I originally expected when I reviewed the iPhone 5s. Apple seems to have built a bigger, higher performance CPU architecture than any other ARM player, including ARM itself. The design isn’t perfect, but it’s a completely different caliber performer than anything else it competes against. As such, Apple was completely justified in putting the A7 in both the iPhone 5s and the iPad Air. If anything, I’d argue that it might be overkill for the 5s given the device’s smaller battery, but my sensibilities soon get the best of me and remind me that more performance on tap is never a bad thing.
On the GPU front, Apple does increase performance over the iPad 4 as well - despite having a narrower memory bus. The increase in performance ranges from 40 - 70% depending on workload. I suspect we’re beginning to see some of the limits of 28nm here as Apple would’ve traditionally gone for an even larger GPU.
Despite having a smaller/thinner/lighter battery, battery life improves across the board compared to the 3rd and 4th generation iPads. Battery life in our web browsing, video playback and gaming workloads is better than either of the previous two iPads. Only the iPad 2,4 was able to deliver better battery life, but nothing with a Retina Display can match the iPad.
Cellular integration remains awesome on the iPad Air. With a single SKU covering 34 countries and no network operator lock, at least for those devices sold in the US, the LTE iPad Air is amazingly flexible from a network portability standpoint.
Improvements around the edges are nice as well. The inclusion of a second microphone can improve FaceTime HD calls in noisy environments, and faster WiFi is a nice addition.
My only complaints are limited to iOS 7, memory size and pricing. It’s clear that even on the fastest hardware Apple has to offer, iOS 7 isn’t always super smooth (particularly when using multitasking gestures to switch between apps) on an ultra high resolution device. The move to a 64-bit OS and applications makes a lot of sense, but with no corresponding increase in DRAM size Apple creates additional memory pressure on all of the A7 enabled devices. Finally, I’d love to see Apple update the default iPad configurations. Although 16GB is fine for a device that’s not going to be storing a ton of photos/videos locally, it would really be nice to get at least 32GB on the entry level iPad. The first complaint I suspect will be addressed over time. The second is a reality we just have to live with unfortunately, and the third won’t change until market dynamics force it to.
The iPad Air is the most significant upgrade to the 9.7-inch iPad in its history. It’s lighter, more portable, more usable and faster than any previous iPad. It doesn’t fundamentally change what you can do with a tablet, but if you’re in the market for one the iPad Air really is the best iPad to date. Competition is definitely more stiff among the smaller tablets thanks to the Nexus 7, but in the nearly 10-inch tablet space it seems like Apple is going to continue to enjoy a great position there.
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eanazag - Monday, November 4, 2013 - link
The innovation that the Thunderbolt people are really waiting for is faster eMMC flash on the iPad. USB 3 or Thunderbolt is not going to help the fact that the flash storage is too slow to even make USB 2 sweat. I completely agree that sync and restore via iTunes is painfully slow. I would also argue that WiFi sync on 2 stream N is useless if the iPad still sports slow storage.If I had a request for USB 3, it would solely based on higher power specs for charging or docking. I
mnbob1 - Friday, November 8, 2013 - link
Apple has put a lot of emphasis on iCloud and backing up to iCloud. I have an iPad and an IPhone and haven't connected either to my computer for over a year. I backup to iCloud and use iTunes Match to access my music library which also gives me ad free iTunes Radio now. I store photos to iCloud because I take advantage of Photo Stream. My documents are backed up to Drop Box. Earlier this year I upgraded from an iPhone 4S to and iPhone 5. With iCloud all of my device settings were restored within a few minutes and my apps were downloaded in the background so I could still use my phone while that was happening. With iTunes Match I was able to see my entire music library of over 7,000 songs and choose what I wanted to download to my phone when I wanted to. I was able to restore my photos quickly and access my documents from Dropbox quickly. The whole process took me less than an hour initially since I don't bog my phone down with a lot of apps that I don't use and I only download the music as I use it. I trying to figure out why you guys think you need to connect up with thunderbolt or USB 3.0 when the iPad Air also has wifi with MIMO capabilities. Stop tethering your portable devices to the desktop because Apple isn't going to do thunderbolt because it would exclude Windows PC's or upgrade to USB 3.0 because the need for data going across that wire becomes less important and it becomes more of a charging port.IUU - Sunday, November 17, 2013 - link
I am glad you 're feeling so comfortable having your dafa stored on other people's hds.I suppose you feel comfortable, storing your food in other people's refrigerators,
writing your diaries and personal notes on other people's diaries and notebooks.(Marx and Lenin would absolutely fall in love with you).
And all this, despite the fact that your "entire music library" is laughably small to what an average local storage could offer. Oh I get it, you do this as a future proof policy, because you somehow know
e storage won't improve in the future, despite the fact that the known laws of nature allow for much much more than zettabytes to be stored locally.
Like the ignorant chinese peasant, thanking his lords for offering him 200 dollars instead of 100, you thank your cloud bosses for offering you 50 instead of 25gb. Sorry, but trying to convert the data network to a feudal type traditional energy grid won't work, because it's against the ways of nature.
This energy grid is going to die soon as well, much to the dislike of the last remaining tyrants.
pojkeboy - Wednesday, October 30, 2013 - link
Ha. I love this comment.pdjblum - Wednesday, October 30, 2013 - link
Despite the snap 600, the nexus 7.2 is still a wonderful device for a couple of hundred less than a mini with a reasonable amount of storage, not the pittance they offer in the base model. Not sure how he can recommend a mini at all when it is hundreds more than the nexus 7.2? The Verge will do that because they shit crApples, but a so called objective, highly intelligent reviewer should have a problem with that.akdj - Wednesday, October 30, 2013 - link
The Nexus 7.2 is a POS. I returned mine within 3 weeks. 475,000 optimized tablet apps in the App Store, maybe 15 in the Play store. What a joke attempting to surf on the Nex7 in portrait. Decent performance, yeah....but without apps that aren't 'blown up' phone apps, it's a joke. With the mini, you're not just buying a quality built tablet (that is obviously more powerful than the Nex7), but into an extremely active and blossoming eco-system...now $50+ in 'free' productivity and creative apps optimized for the system...and phenomenal post purchase support. Google is selling their tabs right @ the cost of the BOM. Why? They're in it for YOUR personal info...they're miners, data miners. Your information is what they make their money on, not the hardware.While the Nex 7.2 maybe a decent choice for some looking to save a bit of cash, if you've got the money, the iPad is THEE only way to buy into the current tablet market. Period.
pdjblum - Wednesday, October 30, 2013 - link
crApple makes their money on ignorant, entitled, insecure people who want to pay extra to feel good about themselves.Scannall - Wednesday, October 30, 2013 - link
Bitter much?Fact is, I don't mind paying more for a quality product with great service and support. With the added bonus of having apps I actually use, that have NO Android equivalents. Not to mention 16:9 form factor sucks for my tablet usage.
I don't buy the cheapest car on the market either.
jopamo - Sunday, November 3, 2013 - link
"crApple doesn't make any money from me, yet I am equally ignorant, entitled, and insecure as the people I who claim want to pay extra to feel good about themselves."There. Fixed that for you. :)
akdj - Monday, November 4, 2013 - link
It's YOUR ignorance that shows---using 'crApple' and for YOU to decide folks' insecurities? I'm thinkin' you might be a bit secure---either that or you Mom said "HELL No!"....."If you want one, get a job, save some money---and buy it yourself!"Am I close? Certainly nailed YOUR insecurities...lol, always wonder about the ambiguity of the 'net and what these nay-sayers would actually have the Balls to say to an Apple owner in real life, face to face.
pdjblum----Silly, Silly Boy