Final Words

Bringing this review to a close, going into this launch AMD has been especially excited about the 290X and it’s easy to see why. Traditionally AMD has not been able to compete with NVIDIA’s big flagship GPUs, and while that hasn’t stopped AMD from creating a comfortable spot for themselves, it does mean that NVIDIA gets left to their own devices. As such while the sub-$500 market has been heavily competitive this entire generation, the same could not be said about the market over $500 until now. And although a niche of a niche in terms of volume, this market segment is where the most powerful of video cards reside, so fierce competition here not only brings down the price of these flagship cards sooner, but in the process it inevitably pushes prices down across the board. So seeing AMD performance competitive with GTX Titan and GTX 780 with their own single-GPU card is absolutely a breath of fresh air.

Getting down to business then, AMD has clearly positioned the 290X as a price/performance monster, and while that’s not the be all and end all of evaluating video cards it’s certainly going to be the biggest factor to most buyers. To that end at 2560x1440 – what I expect will be the most common resolution used with such a card for the time being – AMD is essentially tied with GTX Titan, delivering an average of 99% of the performance of NVIDIA’s prosumer-level flagship. Against NVIDIA’s cheaper and more gaming oriented GTX 780 that becomes an outright lead, with the 290X leading by an average of 9% and never falling behind the GTX 780.

Consequently against NVIDIA’s pricing structure the 290X is by every definition a steal at $549. Even if it were merely equal to the GTX 780 it would still be $100 cheaper, but instead it’s both faster and cheaper, something that has proven time and again to be a winning combination in this industry. Elsewhere the fact that it can even tie GTX Titan is mostly icing on the cake – for traditional gamers Titan hasn’t made a lot of sense since GTX 780 came out – but nevertheless it’s an important milestone for AMD since it’s a degree of parity they haven’t achieved in years.

But with that said, although the 290X has a clear grip on performance and price it does come at the cost of power and cooling. With GTX Titan and GTX 780 NVIDIA set the bar for power efficiency and cooling performance on a high-end card, and while it’s not necessarily something that’s out of AMD’s reach it’s the kind of thing that’s only sustainable with high video card prices, which is not where AMD has decided to take the 290X. By focusing on high performance AMD has had to push quite a bit of power through 290X, and by focusing on price they had to do so without blowing their budget on cooling. The end result is that the 290X is more power hungry than any comparable high-end card, and while AMD is able to effectively dissipate that much heat the resulting cooling performance (as measured by noise) is at best mediocre. It’s not so loud as to be intolerable for a single-GPU setup, but it’s as loud as can be called reasonable, never mind preferable.

On that note, while this specific cooler implementation leaves room for improvement the underlying technology has turned out rather well thanks to AMD’s PowerTune improvements. Now that AMD has fine grained control over GPU clockspeeds and voltages and the necessary hardware to monitor and control the full spectrum of power/temp/noise, it opens up the door to more meaningful ways of adjusting the card and monitoring its status. Admittedly a lot of this is a retread of ground NVIDIA already covered with GPU Boost 2, but AMD’s idea for fan throttling is in particular a more intuitive method of controlling GPU noise than trying to operate by proxy via temperature and/or power.

Meanwhile 290X Crossfire performance also ended up being a much welcomed surprise thanks in large part to AMD’s XDMA engine. The idea of exclusively using the PCI-Express bus for inter-GPU communication on a high-end video card was worrying at first given the inherent latency that comes PCIe, but to the credit of AMD’s engineers they have shown that it can work and that it works well. AMD is finally in a position where their multi-GPU frame pacing is up to snuff in all scenarios, and while there’s still some room for improvement in further reducing overall variance we’re to the point where everything up to and including 4K is working well. AMD still faces a reckoning next month when they attempt to resolve their frame pacing issues on their existing products, but at the very least going forward AMD has the hardware and the tools they need to keep the issue under control. Plus this gets rid of Crossfire bridges, which is a small but welcome improvement.

Wrapping things up, it’s looking like neither NVIDIA nor AMD are going to let today’s launch set a new status quo. NVIDIA for their part has already announced a GTX 780 Ti for next month, and while we can only speculate on performance we certainly don’t expect NVIDIA to let the 290X go unchallenged. The bigger question is whether they’re willing to compete with AMD on price.

GTX Titan and its prosumer status aside, even with NVIDIA’s upcoming game bundle it’s very hard right now to justify GTX 780 over the cheaper 290X, except on acoustic grounds. For some buyers that will be enough, but for 9% more performance and $100 less there are certainly buyers who are going to shift their gaze over to the 290X. For those buyers NVIDIA can’t afford to be both slower and more expensive than 290X. Unless NVIDIA does something totally off the wall like discontinuing GTX 780 entirely, then they have to bring prices down in response to the launch of 290X. 290X is simply too disruptive to GTX 780, and even GTX 770 is going to feel the pinch between that and 280X. Bundles will help, but what NVIDIA really needs to compete with the Radeon 200 series is a simple price cut.

Meanwhile AMD for their part would appear to have one more piece to play. Today we’ve seen the Big Kahuna, but retailers are already listing the R9 290, which based on AMD’s new naming scheme would be AMD’s lower tier Hawaii card. How that will pan out remains to be seen, but as a product clearly intended to fill in the $250 gap between 290X and 280X while also making Hawaii a bit more affordable, we certainly have high expectations for its performance. And if nothing else we’d certainly expect it to further ratchet up the pressure on NVIDIA.

Power, Temperature, & Noise


View All Comments

  • SirRaulo - Tuesday, October 29, 2013 - link

    Game changer!

    A faster card and $100 cheaper... even an nvidia fanboy would know the difference.... wait, a fanboy wouldnt... too bad.
  • willis936 - Tuesday, October 29, 2013 - link

    The game has changed twice a year for the past 20 years. If the change isn't changing one could argue that the game is staying the same. Reply
  • apaceeee - Tuesday, October 29, 2013 - link

    Er...I don't think so .. Reply
  • polaco - Tuesday, October 29, 2013 - link

    I have seen you used AMD Catalyst 13.11 (Beta 5) in the 290X benchmarks. Maybe would be nice if you can post some with the updated revision as they say to improve performance from 8% to 30% in several games.
  • Ryan Smith - Tuesday, October 29, 2013 - link

    Those are versus Catalyst 13.9. There are no performance improvements in our game set between 13.11 v5 and v6. Reply
  • polaco - Tuesday, October 29, 2013 - link

    Oh, ok if you say so. I got confused coz in one place it states that explicitly and in the other does not.
    "Performance improvements for the AMD APU Series (comparing AMD Catalyst 13.11 Beta6 to AMD Catalyst 13.9)" in the other place doesn't make that clarification just
    "Performance improvements"
  • wiyosaya - Wednesday, October 30, 2013 - link

    Personally, I think it would have been interesting to see a GTX 580 thrown in for the compute benchmarks. Reply
  • rogerthat1945 - Thursday, October 31, 2013 - link

    The ASUS GTX 780 went up in price $120+ USD for me last night when I was expecting a price drop thids morning.

    Last week (and all last month at least, the ASUS GTX 780 price was around $745 USD (in Yen) on Amazon Jp.

    I put one in my shoping basket, and browsed some more for extra items (Zx Evo Headset considerations), and then heard about the NVidia cards price to be dropped for the GTX 780 range; so I held off going to checkout; however, this morning when I went to look at paying via the advertised price drop, BUT I found that Amazon have JACKED-UP the price to $867 US. :no:
    Question is;-

    "Where can I buy this card for a `proper` price (which popular site) where they will POST it via Air Mail to Japan (not a US military address)? :ange:

    Every site I tried from California to China do not post to Japan.

    Amazon Japan, you are Kraaayyy-Zee crayon users. :pt1cable:
  • photek242 - Saturday, November 2, 2013 - link

    Now i have a GTX 680 sli setup i think to sell the 2 cards and buy a AMD R290x

    Or stay with the sli setup?

    Here in belgium the r290x goes between 465 - 550 euro

  • muziqaz - Sunday, November 3, 2013 - link

    Ryan, I don't know if you are still reading this or not, but regarding Vegas Pro, I suppose other codecs do not use GPUs as expected. I use mp4 format and even though sony and AMD are telling me that GPUs do accelerate that format it actually do not. I can't even get my 12 thread CPU to be loaded fully. Or maybe there is another codec which is supported by youtube which might get some GPU acceleration if enabled? maybe someone else can pitch in with suggestions? :) Reply

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