Ahead of things to come this week, NVIDIA has announced a preemptive price cut for a couple of their mainstream GeForce products. As of today, the GTX 660 is getting an official price cut to $179, which is down from the $200 or so prices that it was at a bit earlier this year. Meanwhile the GTX 650 Ti Boost is getting a price cut down to $149 for the 2GB model, and $129 for the 1GB model.

Video Card MSRP
GeForce GTX 780 $649
GeForce GTX 770 $399
GeForce GTX 760 $249
GeForce GTX 660 $179
GeForce GTX 650 Ti Boost 2GB $149
GeForce GTX 650 Ti Boost 1GB $129

Interestingly, NVIDIA did take the time to reiterate that these are the only price cuts that are taking place. The GTX 760 and GTX 770 are not getting price cuts and will remain at $249 and $399 respectively.



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  • Homeles - Monday, October 7, 2013 - link

    Replied to the wrong person, sorry. Reply
  • Wreckage - Tuesday, October 8, 2013 - link

    So their "new" top of the line card may perform as well as NVIDIA's old card? I miss the days of new chips actually being faster by a lot. Reply
  • thevoiceofreason - Tuesday, October 8, 2013 - link

    So it looks like AMD does not have a response for GTX660 at $170/180. The gap between R260X and 270X is pretty big (in terms of price, shader count and TDP at least). Can we expect a die shrink of the new architecture to fill the void? Reply
  • ShieTar - Tuesday, October 8, 2013 - link

    I boldly predict that there will be a R270 (no X), which will be more in line with the performance of the 660. Reply
  • Bob Todd - Tuesday, October 8, 2013 - link

    7870s are constantly on sale. Just saw this one today...


    Granted the $150 is AR, but it seems like a reasonable alternative to me, and you get 2 free games. Or $180 AR for a 7950 with 3 free games...


    I can't believe how cheap good cards are right now from both AMD and Nivida. If you are only talking about 1080p, you've got a bunch of good options at some of the best prices in recent memory.
  • Hrel - Tuesday, October 8, 2013 - link

    Yeah, prices are finally getting nearly as competitive as they were during the GTX4 series days. I remember picking up a GTX460 for $120. Granted they come with more GDDR now, so some small increase is to be expected. But the GTX660 needs to drop to $150 retail so on sale prices can be competitive with what the GTX X60 class cards should sell for. Currently AMD is the only one competing offering the HD7870 for $150 (faster than the GTX660) and the HD7950 for $180. (WAY faster than the GTX660.) Reply
  • Hrel - Tuesday, October 8, 2013 - link

    They have the HD7870 at $150 and the HD7950 at $180. Both cards are faster than the GTX660, just by different amounts. Link in my other comment. Reply
  • tipoo - Tuesday, October 8, 2013 - link

    "The GTX 760 and GTX 770 are not getting price cuts and will remain at $249 and $399 "

    That's interesting, since todays card reviews seem to show AMD stealing their lunch for 100 less. Odd.
  • Hrel - Tuesday, October 8, 2013 - link

    RIGHT?! I honestly don't know what Nvidia is thinking. They're not an extra 10 or 20 bucks for a given performance class, they're an extra 100 or more for the same class card. They aren't even an option currently. That's WITHOUT giving any value to AMD's game voucher program which you just can't do. That program is excellent and for the first time EVER adds actual REAL value to the cards. Reply
  • Fanatical Meat - Tuesday, October 8, 2013 - link

    Hey I don't care what AMD/Nvidia's margins are. I want a decent video card that costs around $200 without making a ton of sacrifices. I too have a GTX260 its aged real well and I think I paid slightly more that $200 (For some reason $230 is in my head) Reply

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