Ahead of things to come this week, NVIDIA has announced a preemptive price cut for a couple of their mainstream GeForce products. As of today, the GTX 660 is getting an official price cut to $179, which is down from the $200 or so prices that it was at a bit earlier this year. Meanwhile the GTX 650 Ti Boost is getting a price cut down to $149 for the 2GB model, and $129 for the 1GB model.

Fall NVIDIA MSRPs
Video Card MSRP
GeForce GTX 780 $649
GeForce GTX 770 $399
GeForce GTX 760 $249
GeForce GTX 660 $179
GeForce GTX 650 Ti Boost 2GB $149
GeForce GTX 650 Ti Boost 1GB $129

Interestingly, NVIDIA did take the time to reiterate that these are the only price cuts that are taking place. The GTX 760 and GTX 770 are not getting price cuts and will remain at $249 and $399 respectively.

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  • zeock9 - Monday, October 7, 2013 - link

    What you saw was pre-order price of a BF4 bundle at $730 @Newegg, which includes a special edition copy of BF4, itself about ~$100, in addition to some premium for guaranteed card availability on its launch day.

    AMD, if they hadn't lost their minds, can't go above GTX 780's price point with a product that isn't a clear winner over it.

    Reply
  • DanNeely - Tuesday, October 8, 2013 - link

    The 280 coming within a hair of matching the 770's performance for a hundred less is going to force the latter's price down substantially no matter what nVidia originally wanted. Reply
  • Topinio - Monday, October 7, 2013 - link

    Pathetic. I do want new Nvidia cards to replace my older SLI ones, but the pricing on the 780 is silly. Reply
  • jasonelmore - Monday, October 7, 2013 - link

    nah its a expensive chip to make, just as expensive to make as titan. the bigger the die, the higher the price. Reply
  • Dribble - Tuesday, October 8, 2013 - link

    Same die size as GTX 260 was a few years ago which I bought new for less that $200. You can bet nvidia make a lot of money on each 780 sold. Reply
  • ShieTar - Tuesday, October 8, 2013 - link

    The GTX 260 was released with a 400$ MSRP, and the GTX 280 came with the same die-size and an 650$ MSRP.

    The fact that you managed to buy a card below MSRP a while after the launch does not dictate that nVidia should now lower their release prices. When your operating income is at 15% of your revenue, and you are in such a risky business as nVidia is, cutting prices in half is not exactly a reasonable plan.
    Reply
  • Skiddywinks - Monday, October 7, 2013 - link

    The pricing on cards (at least higher end) in general is silly, period. I don't know how much of it is honest to God BoM etc, and how much is profit maximisation, but I remember when I bought the 4870X2 for £330 about a month or two after release. Today's equivalent is £600+. Hell, I can't even get the best single GPU card for £300 any more (GTX 285 around the time was like £200). Reply
  • Homeles - Monday, October 7, 2013 - link

    If you're concerned about price, you shouldn't even be looking at the 780. Also, the market determines the price, not Nvidia. Reply
  • RaistlinZ - Monday, October 7, 2013 - link

    I don't know why people are expecting AMD to price the 290X lower than the 780, even though it will perform closer to a Titan. Reply
  • Homeles - Monday, October 7, 2013 - link

    If you're concerned about price, you shouldn't even be looking at the 780. Also, the market determines the price, not Nvidia. Reply

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