Final Thoughts

Bringing things to a close, in the last month NVIDIA has launched three different video cards, carving out the GeForce GTX 700 series. As the final and cheapest card in that launch window, GTX 760 is going to be the most affordable and highest volume card, and also the card that that will face the most competition from AMD. By launching a refresh card at a time when AMD is going to be sitting it out, NVIDIA essentially gets to dictate in what environment their products will launch and what their competition will be. NVIDIA doesn’t get to rewrite the laws of physics and is ultimately beholden to GPU clockspeeds, power consumption, and yields like anyone else, but they can still exercise a great deal of control through the clockspeeds and prices they set.

To that end this launch is a great deal like the GTX 770 launch last month, with NVIDIA improving performance, lowering prices, and putting AMD on the defensive all at the same time. Thanks to these performance improvements and price cuts, the GTX 760 ends up coming within 3% of the soon to be retired GTX 670 and easily surpasses the GTX 660 Ti, all the while coming in at a price well below both at $249. Like most mid-cycle upgrades this is more about bringing existing performance levels down to new prices, and to that end NVIDIA has delivered on those goals. Ultimately it’s not a new level of performance, but it’s a new price for what a few months ago would cost $350 or more.

With that said, like any good refresh the presence of the 700 series and the retirement of the 600 series looks to shake up the market, and once more AMD is going to be on the receiving end here. Rather unlike the GTX 770 versus the 7970 GHz Edition, the GTX 760 is not tied with any AMD product. At 1080p it is clearly ahead of both the stock and boost versions of the 7950, by 13% and 8% respectively. This is by no means a commanding lead and AMD still offers better performance in some cases, but on average the GTX 760 is faster, quieter, and $30-$50 cheaper than AMD’s closest competitor.

As a result the competitive landscape is clearly in NVIDIA’s favor for the time being. AMD has their Never Settle Reloaded bundle to boost the value of the 7950, and if this was a repeat of the GTX 660 Ti launch – where the two cards were tied – then that strategy would be solid. Ultimately with such a large game bundle only the individual buyer can truly assign a value to AMD’s bundle, but in this case we believe AMD can’t afford to be slower and more expensive at the same time. At current prices NVIDIA’s GTX 760 has AMD beat, in essence repeating the GTX 670 launch by once more undercutting the 7950.

Wrapping things up, having established the GTX 760’s current control of the $250 price point let’s talk about the wider market for the GTX 760. As a mid-cycle refresh the performance gains over the 600 series won’t knock anyone’s socks off, but then like most mid-cycle refreshes this isn’t a product targeted at existing 600 series owners. Rather this is targeted at buyers looking to upgrade their older 55nm/40nm generation video cards, or with the recent launch of Haswell, putting together a new system outright.

With a $249 price tag the GTX 760 is most straightforward successor to enthusiast cards like the GTX 560 Ti and GTX 460 1GB. In the case of the former, now one full cycle old, the performance gains are solid, with GTX 760 improving on the GTX 560 Ti by about 67%. This isn’t exceptional by any means (the GTX 570 to GTX 770 was 75%) but it’s about average for a 2 year (generational) improvement. Otherwise for a true doubling we’ll have to wait for one more year, as evidenced by the better than 100% performance gains over the 3 year old GTX 460 1GB.

Overclocking GTX 760
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  • kennyG - Tuesday, June 25, 2013 - link

    I for one was not happy with the out come of the 760 tested . I wanted Nvidia to totally take the 670 and enhance it and make a 760..Do the same process like they did with the 680 to 770. I really wanted to buy this card... Waiting for this one and I'm pisssed. Reply
  • Laststop311 - Tuesday, June 25, 2013 - link

    I wonder how 2 of these(500) in sli compared to the GTX 780 single gpu (650) Reply
  • xTRICKYxx - Wednesday, June 26, 2013 - link

    About Titan/GTX 690 levels. Reply
  • Ribozyme - Tuesday, June 25, 2013 - link

    Ryan, could you please elaborate why the 760 draws considerably more power than a 670 while still being slower? Is this because a lower clocked 670 is compared to a pretty high clocked 760 in comparison? What would the situation be if you compared a 760 to a 670 clock per clock? And would I be able to power this with a be quiet straight power e9 400w + 3770k folding 24/7 ?
    And last question, are your power consumption values measured from the socket with a watt meter or with ampere meter on each cable and then added up?
    Reply
  • Ryan Smith - Tuesday, June 25, 2013 - link

    The biggest difference between the 760 and 670 is that the 760 has GPU Boost 2.0, which is a significantly different method of adjusting clockspeeds around temperature and power limits. The 670 had a TDP of 170W, but in practice its power target (a concept that doesn't exist with Boost 2.0) was below that. Whereas the GTX 760, if not constrained by temperatures, will get closer to its 170W TDP more frequently.

    The other difference is as you note: clockspeeds. The GTX 760 has fewer SMXes, but it operates at a higher clockspeed and with higher voltages (1.2v vs. 1.175v). That really eats up power at the highest boost bins. The 760 is essentially a little less wide and a little deeper than 670; clock for clock the 670 is going to be faster (but it won't be able to clock quite as high).

    As for your PSU question, I'm afraid I can't answer that in any confidence. Based on specs I'd think that would work, but I don't know anything about that PSU.

    Finally, power consumption is measured at the wall.
    Reply
  • JimmiG - Wednesday, June 26, 2013 - link

    Many non-reference GTX 670's boost higher, though. For example, my KFA² GTX 670 almost always boosts to 1,189 MHz, sometimes higher. If you can find a cheap, non-reference GTX 670 before they go out of stock, it might be a better deal. Reply
  • vision33r - Tuesday, June 25, 2013 - link

    The last 3 years we saw really no innovation in the desktop GPU market. If you bought a HD 5870, you can still rock that card today in every game without any issue. We will see most of today's card get tossed when 4k monitors become a reality. Even SLI/CF top end cards today will score sub 30fps when games are played natively at 4k res. Reply
  • Kutark - Tuesday, June 25, 2013 - link

    Ive been looking for the right price point to upgrade my GTX570, especially with BS4 coming out soon. I was hoping this would be it, but it looks like its really not enough of a jump to justify $250, especially when i could put that money towards a PS4 for some of the console games that wont be ported to PC. Any opinions otherwise? Reply
  • Kutark - Tuesday, June 25, 2013 - link

    Haha, meant to say BF4, but yah, you get what i meant lol. Reply
  • mapesdhs - Tuesday, June 25, 2013 - link


    :D That was a good one. :)

    I suppose it depends on what you want from an upgrade. Are you looking for at
    least a 2X speedup? If so then yes, atm you'd probably have to aim higher than
    a 760. Indeed, I have a hunch that 570 SLI might match a 770 (that's an option I
    suppose, get a 2nd used 570 for the interim).

    Ian.
    Reply

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