Final Thoughts

Bringing things to a close, in the last month NVIDIA has launched three different video cards, carving out the GeForce GTX 700 series. As the final and cheapest card in that launch window, GTX 760 is going to be the most affordable and highest volume card, and also the card that that will face the most competition from AMD. By launching a refresh card at a time when AMD is going to be sitting it out, NVIDIA essentially gets to dictate in what environment their products will launch and what their competition will be. NVIDIA doesn’t get to rewrite the laws of physics and is ultimately beholden to GPU clockspeeds, power consumption, and yields like anyone else, but they can still exercise a great deal of control through the clockspeeds and prices they set.

To that end this launch is a great deal like the GTX 770 launch last month, with NVIDIA improving performance, lowering prices, and putting AMD on the defensive all at the same time. Thanks to these performance improvements and price cuts, the GTX 760 ends up coming within 3% of the soon to be retired GTX 670 and easily surpasses the GTX 660 Ti, all the while coming in at a price well below both at $249. Like most mid-cycle upgrades this is more about bringing existing performance levels down to new prices, and to that end NVIDIA has delivered on those goals. Ultimately it’s not a new level of performance, but it’s a new price for what a few months ago would cost $350 or more.

With that said, like any good refresh the presence of the 700 series and the retirement of the 600 series looks to shake up the market, and once more AMD is going to be on the receiving end here. Rather unlike the GTX 770 versus the 7970 GHz Edition, the GTX 760 is not tied with any AMD product. At 1080p it is clearly ahead of both the stock and boost versions of the 7950, by 13% and 8% respectively. This is by no means a commanding lead and AMD still offers better performance in some cases, but on average the GTX 760 is faster, quieter, and $30-$50 cheaper than AMD’s closest competitor.

As a result the competitive landscape is clearly in NVIDIA’s favor for the time being. AMD has their Never Settle Reloaded bundle to boost the value of the 7950, and if this was a repeat of the GTX 660 Ti launch – where the two cards were tied – then that strategy would be solid. Ultimately with such a large game bundle only the individual buyer can truly assign a value to AMD’s bundle, but in this case we believe AMD can’t afford to be slower and more expensive at the same time. At current prices NVIDIA’s GTX 760 has AMD beat, in essence repeating the GTX 670 launch by once more undercutting the 7950.

Wrapping things up, having established the GTX 760’s current control of the $250 price point let’s talk about the wider market for the GTX 760. As a mid-cycle refresh the performance gains over the 600 series won’t knock anyone’s socks off, but then like most mid-cycle refreshes this isn’t a product targeted at existing 600 series owners. Rather this is targeted at buyers looking to upgrade their older 55nm/40nm generation video cards, or with the recent launch of Haswell, putting together a new system outright.

With a $249 price tag the GTX 760 is most straightforward successor to enthusiast cards like the GTX 560 Ti and GTX 460 1GB. In the case of the former, now one full cycle old, the performance gains are solid, with GTX 760 improving on the GTX 560 Ti by about 67%. This isn’t exceptional by any means (the GTX 570 to GTX 770 was 75%) but it’s about average for a 2 year (generational) improvement. Otherwise for a true doubling we’ll have to wait for one more year, as evidenced by the better than 100% performance gains over the 3 year old GTX 460 1GB.

Overclocking GTX 760
POST A COMMENT

110 Comments

View All Comments

  • karasaj - Tuesday, June 25, 2013 - link

    Your thoughts seem to be a bit... Lacking :) thanks for the review! Reply
  • Ryan Smith - Tuesday, June 25, 2013 - link

    Did the CMS eat the final page again? Everything looks fine on my end. Reply
  • karasaj - Tuesday, June 25, 2013 - link

    The final page was missing when I first looked, after about 5 minutes it seemed cleared up :) Reply
  • ilkhan - Tuesday, June 25, 2013 - link

    Crysis 1 was an excellent template for the kind of performance required to driver games for the next few years, and Crysis 3 looks to be much the same for 2013.
    I think you meant "drive" not "driver"
    Reply
  • Ryan Smith - Tuesday, June 25, 2013 - link

    Indeed. Thank you. Fixed. Reply
  • Guspaz - Tuesday, June 25, 2013 - link

    tl;dr: It's a GeForce GTX 670 for $100 less.

    That's not a dig on the article, it's well written, but that does seem to be what I'm reading from all the test results.
    Reply
  • Atlas T. - Tuesday, June 25, 2013 - link

    Very informative review. The GTX 760 is undoubtedly a potential buy.

    I wonder if my i5-2310 2.9GHz (locked CPU) would manage to handle this little beast fully overclocked?
    Reply
  • omarccx - Tuesday, June 25, 2013 - link

    It should do fine. Reply
  • UltraTech79 - Tuesday, July 2, 2013 - link

    Even a shit i5 will be fine. Reply
  • Wreckage - Tuesday, June 25, 2013 - link

    AMD will now have to sell the 7970 for $200 and bundle 12 games with it. Reply

Log in

Don't have an account? Sign up now