NVIDIA GeForce GTX 780 Review: The New High End
by Ryan Smith on May 23, 2013 9:00 AM ESTFinal Thoughts
NVIDIA is primarily pitching the GeForce GTX 780 as the next step in their high-end x80 line of video cards, a role it fits into well. At the same time however I can’t help but to keep going back to GTX Titan comparisons due to the fact that the GTX 780 is by every metric a cut-down GTX Titan card. Whether this is a good thing or not is open to debate, but with NVIDIA’s emergence into the prosumer market with GTX Titan and the fact that there’s now a single-GPU video card above the traditionally top-tier x80 card, this complicates things as compared to past x80 card launches.
Anyhow, we’ll start with the obvious: the GeForce GTX 780 is a filler card whose most prominent role will be filling the game between sub-$500 cards and this odd prosumer/luxury/ultra-enthusiast market that has taken root above $500. If there’s to be a $1000 single-GPU card in NVIDIA’s product stack then it’s simply good business to have something between that and the sub-$500 market, and that something is the GTX 780.
For the small number of customers that can afford a card in this price segment, the GTX 780 is an extremely strong contender. In fact it’s really the only contender – at least as far as single-GPU cards go – as AMD won’t directly be competing with GK110. The end result is that with the GTX 780 delivering an average of 90% of Titan’s gaming performance for 65% of the price, this is by all rights the Titan Mini, the cheaper video card Titan customers have been asking for. From that perspective the GTX 780 is nothing short of an amazing deal for the level of performance offered, especially since it maintains the high build quality and impressive acoustics that helped to define Titan.
On the other hand, as an x80 card the GTX 780 is pretty much a tossup. The full generational performance improvement is absolutely there, as the GTX 780 beats the last-generation GTX 580 by an average of 80%. NVIDIA knows their market well, and for most buyers in a 2-3 year upgrade cycle this is the level of performance necessary to spur on an upgrade.
The catch comes down to pricing. $650 for the GTX 780 makes all the sense in the world from NVIDIA’s perspective – GTX Titan sales have exceeded NVIDIA’s expectations – so between that and Tesla K20 sales the GK110 GPU is in high demand right now. At the same time the performance of the GTX 780 is high enough that AMD can’t directly compete with the card, leaving NVIDIA without competition and free to set prices as they would like, and this is exactly what they have done.
This doesn’t make GTX 780 a bad card, and on the contrary it’s probably a better card than any x80 card before it, particularly when it comes to build quality. But it’s $650 for a product tier that for the last 5 years was a $500 product tier. To that end no one likes a price increase, ourselves included. Ultimately some fraction of the traditional x80 market will make the jump to $650, and for the rest there will be the remainder of the GeForce 700 family or holding out for the eventual GeForce 800 family.
Moving on, it’s interesting to note that with the launch of Titan and now the GTX 780, the high-end single-GPU market looks almost exactly like it did back in 2011. The prices have changed, but otherwise we’ve returned to unchallenged NVIDIA domination of the high end, with AMD fighting the good fight at lower price points. The 22% performance advantage that the GTX 780 enjoys over the Radeon HD 7970GHz Edition cements NVIDIA’s performance lead, while the price difference between the cards means that the 7970GE is still a very strong contender in its current $400 market and a clear budget-saving spoiler like the 6970 before it.
Finally, to bring things to a close we turn our gaze towards the future of the rest of the GeForce 700 family. The GTX 780 is the first of the GeForce 700 family but it clearly won’t be the last. A cut-down GK110 card as GTX 780 was the logical progression for NVIDIA, but what to use to replace GTX 670 is a far murkier question as NVIDIA has a number of good choices at their disposal. Mull that over for a bit, and hopefully we’ll be picking up the subject soon.
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mac2j - Thursday, May 23, 2013 - link
The problem with $650 vs $500 for this price point is this:I can get 2 x 7950s for <$600 - that's a setup that destroys a 780 for less money.
Even if you're single-GPU limited $250 is a lot of extra cash for a relative small amount of performance gain.
Ytterbium - Thursday, May 23, 2013 - link
I'm disappointed they decided to cut the compute to 1/24 vs 1/3 in Titan, AMD is much better value for compute tasks.BiffaZ - Friday, May 24, 2013 - link
Except much consumer (@home type) compute is SP not DP so it won't make much difference. SP performance is around equal or higher than AMD's in 780.Nighyal - Thursday, May 23, 2013 - link
I don't know if this is possible but it would be great to see a benchmark that showed power, noise and temperature at a standard work load. We can get an inferred idea of clock per watt performance but when you're measuring a whole system other factors come into play (you mentioned CPU loads scaling with increased GPU performance).My interest in this comes from living in a hot climate (Australia) where a computer can throw out a very noticeable amount of heat. The large majority of my usage is light gaming (LoL) but I occasionally play quite demanding single player titles which stretches the legs of my GPU. The amount of heat thrown out is directly proportional to power draw so to be able to clearly see how many less watts a system requires for a controlled work load would be a handy comparison for me.
TL:DR - Please also measure temperature, noise and power at a controlled workload to isolate clock per watt performance.
BiggieShady - Friday, May 24, 2013 - link
Kudos on the FCAT and the delta percentages metrics. So 32,2% for 7990 means that on average one frame is present 32,2% more time than the next. Still, it is only an average. Great extra info would be to show same metrics that averages only the deltas higher then the threshold delta, and display it on the graph with varying thresholds.flexy - Friday, May 24, 2013 - link
NV releases a card with a ridiculous price point of $1000. Then they castrate the exact same card and give it a new name, making it look like it's a "new card" and sell it cheaper than their way overpriced high end card. Which, of course, is a "big deal" (sarcasm) given the crazy price of Titan. So or so, I don't like what NV does, in the slightest.Many ages ago, people could buy *real* top of the line cards which always cost about $400-$500, today you pay $600 for "trash cards" which didn't make it into production for Titan due to sub-par chips. Nvidia:"Hey, let's just make-up a new card and sell those chips too, lols"
Please AMD, help us!!
bds71 - Friday, May 24, 2013 - link
for what it's worth, I would have like to have seen the 780 *truly* fill the gap between the 680 and titan by offering not only the gaming performance, but ALSO the compute performance - if they would have done a 1/6 or even 1/12!! to better fill the gap and round out the performance all around I would HAPPILY pay 650 for this card. as it is, I already have a 690, so I will simply get another for 4k gaming - but a comparison between 3x 780's and 2 690's (both very close to $2k) at 8Mpixels+ resolution would be extremely interesting. note: 3x 30" monitors could easily be configured for 4800x2560 resolution via NVidia surround or eyefinity - and I, for one, would love to see THAT review!!flexy - Friday, May 24, 2013 - link
Well compute performance is the other thing, along with their questionable GPU throttle aka "boost" (yeah right) technology. Paying premium for such a card and then weak compute performance in exchange compared to older gen cards or the AMD offerings... Seriously, there is a lot to not like about Kepler, at least from an enthusiast point of view. I hope that NV doesn't continue that route in the future with their cards becoming less attractive while prices go up.EJS1980 - Wednesday, May 29, 2013 - link
Cynical much?ChefJeff789 - Friday, May 24, 2013 - link
Glad to see the significant upgrade. I just hope that AMD forces the prices back down again soon. I hope the AMD release "at the end of the year" is closer to September than December. It'll be interesting to see how they stack up. BTW, I have shied away from AMD cards ever since I owned an X800 and had SERIOUS issues with the catalyst drivers (constant blue-screens, had to do a Windows clean-install to even get the card working for longer than a few minutes). I know this was a long time ago, and I've heard from numerous people that they're better now. Is this true?