Final Words

Samsung has done a tremendous job creating a global following not only for its brand, but also for its software. In studying Samsung and its devices it becomes quite clear that although many enthusiasts yearn for pure, unadulterated Android, there are seemingly big pockets of the market who have grown used to (and maybe even desire?) Samsung's TouchWiz user experience. It really is a very clever strategy on Samsung's part. If you deliver products that your users appreciate, and deliver a uniquely different user interface at the same time, you begin to create an appreciation for that user interface as well. All of this flies in the face of what we as reviewers normally seem to prefer, but Samsung's success is proof of the fact that not everyone absolutely detests OEM customized Android.

Samsung's existing user base is likely the easiest to talk to about the Galaxy S 4. Compared to any previous Galaxy S device, the SGS4 is a clear step forward in all of the right areas. The display is higher resolution, the SoC is significantly faster, there's better WiFi (and connectivity depending on what generation of Galaxy S you're talking about) and obviously the Galaxy S 4 runs the absolute latest version of Android. Even on the camera side, Samsung has improved imaging performance over the Galaxy S 3 this generation thanks to its use of a wider aperture lens system. If you're a happy owner of a Samsung Galaxy S/S2/S3, you'll likely be a happy owner of a Galaxy S 4.

It's when you compare the Galaxy S 4 to its chief technical competitor, the HTC One, that the discussion becomes more complicated. HTC and Samsung take very different approaches to nearly every aspect of their flagship smartphones. Whether it's display (LCD vs. Super AMOLED), camera (low light vs. well lit performance), or software (subtle Sense 5 or feature filled TouchWiz), you couldn't pick two more different players in the Android space. So which is better?

It really depends on what you value more. The One's camera delivers better low light performance, while the Galaxy S 4's camera delivers better performance in well lit (e.g. outdoor) scenarios. The One's software customizations are definitely more subtle and out of your way, while Samsung's approach is much more feature overload and in your face. It's difficult to say for sure given our Sprint review unit, but HTC likely gets the slight edge in battery life based on our results here today (although these two devices can be close competitors depending on the workload). Samsung does integrate the faster SoC, despite both the Galaxy S 4 and HTC One shipping the same Snapdragon 600 platform. Samsung and HTC remain on opposite sides of the removable battery/microSD fence, if those two things matter to you then Samsung is the obvious choice. Finally there's a question of how much you value/desire an all-metal smartphone. For some, Samsung's choice in materials is going to continue to be a very big issue. 

At the end of the day, the Galaxy S 4 is an evolution of the Galaxy S 3 in pretty much all of the areas you'd expect it to be. Whether or not that's what you wanted in a new Android smartphone is going to vary from one person to the next. The good news is that you at least have a choice.

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  • redchar - Wednesday, April 24, 2013 - link

    I'm shocked to hear on a tech site that there's a person who would prefer the HTC One. And why not plastic? It's no mystery why plastic is a popular material. It's lightweight, cost efficient, and comes in a variety of styles and textures to allow creativity and good looks (granted, samsung's plastic is rather bland compared to the type you'd find on older HTC phones). Beyond that, plastic even has

    /plasticity/

    That's right. A type of material that withstands drops instead of denting, being put on mobile devices such as laptops and phones. Crazy, right? I wish HTC would go back to plastic, among other bad changes they've made.

    And to top it off, the HTC One, like many "high end" HTC phones as of late, does not include a memory slot or a removable battery. With such useful, and easy-to-implement features, it's a wonder that anyone would consider it a high end phone. And no surprise that galaxy phones all sell very well during a time where the industry is leaving out major functionality and at the same time struggling to sell as many units as they'd like (I wonder why?).

    While the SGS4 is by no means a perfect device (it's too large, and with a pointlessly high resolution screen that might impact performance in some way [perhaps battery life as a result of trying to maintain good screen brightness, or stressing the GPU more]), it does contain a list of features that you'd expect for a phone of its price. The only thing the HTC One has over it is the sort of camera people wanted all along: quality, not megapixels.
  • MilwaukeeMike - Wednesday, April 24, 2013 - link

    While I understand you're point, there are a lot of people who disagree with you. The iPhone has no SD card, no removable battery and is made out of metal and it's sold quite well. I've always ripped them for leaving out a card slot and charging $100 for an extra 16GB. But HTC gives you 32GB in it's base model and charges more for an extra 32, not 16. They also have USB on-the-go, which allows your phone to host a USB drive with a $3 adapter. Sure, that's a workaround, but it's enough for me. No removable battery is a bit of a bummer, but my battery is still going strong 30 months later in my current phone, so I'm not worried about it getting old and dying. I also have chargers everywhere because micro USB is so common, so I'm not worried about getting stranded either.
  • Thegonagle - Wednesday, April 24, 2013 - link

    Plastic is lower cost than metal for Samsung, but not necessarily for me. As a consumer, Samsung's cost is irrelevant. Please don't mention the cost merits of plastic until the S4 is less expensive than the HTC One.
  • crypticsaga - Wednesday, April 24, 2013 - link

    ^This. I don't understand why with the iphone5 and HTC one available anyone would buy a Samsung S. You get less for more money. If you make the argument about battery and SD card then I would expect that you use more than 32GB of space and carry around a spare battery in your pocket. The funny thing is I have yet to meet a samsung owner who actually does.
  • danbob999 - Wednesday, April 24, 2013 - link

    You get a faster SoC, more sensors, a larger display, a smaller and lighter device, a larger battery and more supported LTE bands.
    Not everyone cares about the look of a phone.
  • sigmatau - Thursday, April 25, 2013 - link

    You also get a worse screen and speaker than the HTC One.
  • mrochester - Friday, April 26, 2013 - link

    Those features are of questionable day to day value, however. I gain far more from having a device that looks great every time I use it in comparison to features I might use once in a blue moon, but the device is sinfully ugly.
  • tipoo - Sunday, April 28, 2013 - link

    The SoC is basically a wash between the One and the S4, it's the same SoC just with the slightest amount more speed in one.
  • dyc4ha - Wednesday, April 24, 2013 - link

    That is like saying I bought a Ferrari with cheap plastic seats while the same-priced Lambo came with leather seats and it doesnt matter to you. Wha?
  • blue_urban_sky - Friday, April 26, 2013 - link

    Yes that is exactly what its like saying. because everyone has the same priorities as you and will buy a super car based on seat material.

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