Final Thoughts

Bringing things to a close, most of what we’ve seen with Titan has been a long time coming. Since the introduction of GK110 back at GTC 2012, we’ve had a solid idea of how NVIDIA’s grandest GPU would be configured, and it was mostly a question of when it would make its way to consumer hands, and at what clockspeeds and prices.

The end result is that with the largest Kepler GPU now in our hands, the performance situation closely resembles the Fermi and GT200 generations. Which is to say that so long as you have a solid foundation to work from, he who builds the biggest GPU builds the most powerful GPU. And at 551mm2, once more NVIDIA is alone in building massive GPUs.

No one should be surprised then when we proclaim that GeForce GTX Titan has unquestionably reclaimed the single-GPU performance crown for NVIDIA. It’s simply in a league of its own right now, reaching levels of performance no other single-GPU card can touch. At best, at its very best, AMD’s Radeon HD 7970GE can just match Titan, which is quite an accomplishment for AMD, but then at Titan’s best it’s nearly a generation ahead of the 7970GE. Like its predecessors, Titan delivers the kind of awe-inspiring performance we have come to expect from NVIDIA’s most powerful video cards.

With that in mind, as our benchmark data has shown, Titan’s performance isn’t quite enough to unseat this generation’s multi-GPU cards like the GTX 690 or Radeon HD 7990. But with that said this isn’t a new situation for us, and we find our editorial stance has not changed: we still suggest single-GPU cards over multi-GPU cards when performance allows for it. Multi-GPU technology itself is a great way to improve performance beyond what a single GPU can do, but as it’s always beholden to the need for profiles and the inherent drawbacks of AFR rendering, we don’t believe it’s desirable in situations such as Titan versus the GTX 690. The GTX 690 may be faster, but Titan is going to deliver a more consistent experience, just not quite at the same framerates as the GTX 690.

Meanwhile in the world of GPGPU computing Titan stands alone. Unfortunately we’re not able to run a complete cross-platform comparison due to Titan’s outstanding OpenCL issue, but from what we have been able to run Titan is not only flat-out powerful, but NVIDIA has seemingly delivered on their compute efficiency goals, giving us a Kepler family part capable of getting far closer to its theoretical efficiency than GTX 680, and closer than any other GPU before it. We’ll of course be taking a further look at Titan in comparison to other GPUs once the OpenCL situation is resolved in order to come to a better understanding of its relative strengths and weaknesses, but for the first wave of Titan buyers I’m not sure that’s going to matter. If you’re doing GPU computing, are invested in CUDA, and need a fast compute card, then Titan is the compute card CUDA developers and researchers have been dreaming of.

Back in the land of consumer gaming though, we have to contend with the fact that unlike any big-GPU card before it, Titan is purposely removed from the price/performance curve. NVIDIA has long wanted to ape Intel’s ability to have an extreme/luxury product at the very top end of the consumer product stack, and with Titan they’re going ahead with that.

The end result is that Titan is targeted at a different demographic than GTX 580 or other such cards, a demographic that has the means and the desire to purchase such a product. Being used to seeing the best video cards go for less we won’t call this a great development for the competitive landscape, but ultimately this is far from the first luxury level computer part, so there’s not much else to say other than that this is a product for a limited audience. But what that limited audience is getting is nothing short of an amazing card.

Like the GTX 690, NVIDIA has once again set the gold standard for GPU construction, this time for a single-GPU card. GTX 680 was a well-built card, but next to Titan it suddenly looks outdated. For example, despite Titan’s significantly higher TDP it’s no louder than the GTX 680, and the GTX 680 was already a quiet card. Next to price/performance the most important metric is noise, and by focusing on build quality NVIDIA has unquestionably set the new standard for high-end, high-TDP video cards.

On a final note, normally I’m not one for video card gimmicks, but after having seen both of NVIDIA’s Titan concept systems I have to say NVIDIA has taken an interesting route in justifying the luxury status of Titan. With the Radeon HD 7970 GHz Edition only available with open air or exotic cooling, Titan has been put into a position where it’s the ultimate blower card by a wide margin. The end result is that in scenarios where blowers are preferred and/or required, such as SFF PCs or tri-SLI, Titan is even more of an improvement over the competition than it is for traditional desktop computers. Or as Anand has so eloquently put it with his look at Falcon Northwest’s Tiki, when it comes to Titan “The days of a high end gaming rig being obnoxiously loud are thankfully over.”

Wrapping things up, on Monday we’ll be taking a look at the final piece of the puzzle: Origin’s tri-SLI full tower Genesis PC. The Genesis has been an interesting beast for its use of water cooling with Titan, and with the Titan launch behind us we can now focus on what it takes to feed 3 Titan video cards and why it’s an impeccable machine for multi-monitor/surround gaming. So until then, stay tuned.

Power, Temperature, & Noise
POST A COMMENT

337 Comments

View All Comments

  • cliffnotes - Thursday, February 21, 2013 - link

    Price is a disgrace. Can we really be surprised though ? We saw the 680 release and knew then they were selling their mid ranged card as a flagship with a flagship price.

    We knew then the real flagship was going to come at some point. I admit I assumed they would replace the 680 with it and charge maybe 600 or 700. Can't believe they're trying to pawn it off for 1000. Looks like nvidia has decided to try and reshape what the past flagship performance level is worth. 8800gtx,280,285,480,580 all 500-600, we all know gtx680 is not a proper flagship and was their mid-range. Here is the real one and..... 1000

    Outrageous.
    Reply
  • ogreslayer - Thursday, February 21, 2013 - link

    Problem here is this gen none of the reviewers chewed out AMD for the 7970. This led Nvidia to think it was totally fine to release GK104 for $500 which was still cheaper then a 7970 but not where that die was originally slotted and to do this utter insanity with a $1000 solution that is more expensive then solutions that are faster then it.

    7950 3-way Crossfire, GTX690, GTX660Ti 3 Way SLI, GTX670SLI and GTX680SLI are all better options for anyone who isn't spending $3000 on cards as even dual card you are better off with the GTX690s in SLI. Poor form Nvidia, poor form. But poor form to every reviewer who gives this an award of any kind. It's time to start taking pricing and availability into the equation.

    I think I'd have much less of an issue if partners had access to GK110 dies binned for slightly lower clocks and limited to 3GB at 750-800. I'd wager you'd hit close to the same performance window at a more reasonable price that people wouldn't have scoffed at. GTX670SLI is about $720...
    Reply
  • HisDivineOrder - Thursday, February 21, 2013 - link

    Pretty much agree. GPU reviewers of late have been so forgiving toward nVidia and AMD for all kinds of crap. They don't seem to have the cahoneys to put their foot down and say, "This far, no farther!"

    They just keep bowing their head and saying, "Can I have s'more, please?" Pricing is way out of hand, but the reviewers here and elsewhere just seem to be living in a fantasy world where these prices make even an iota of sense.

    That said, the Titan is a halo card and I don't think 99% of people out there are even supposed to be considering it.

    This is for that guy you read about on the forum thread who says he's having problems with quad-sli working properly. This is for him to help him spend $1k more on GPU's than he already would have.

    So then we can have a thread with him complaining about how he's not getting optimal performance from his $3k in GPU's. And how, "C'mon, nVidia! I spent $3k in your GPU's! Make me a custom driver!"

    Which, if I'd spent 3k in GPU's, I'd probably want my very own custom driver, too.
    Reply
  • ronin22 - Thursday, February 21, 2013 - link

    For 3k, you can pay a good developer (all cost included) for about 5 days, to build your custom driver.

    Good luck with that :D
    Reply
  • CeriseCogburn - Tuesday, February 26, 2013 - link

    I can verify that programmer pricing personally.

    Here is why we have crap amd crashing and driver problems only worsening still.
    33% CF failure, right frikkin now.
    Driver teams decimated by losing financial reality.

    "Investing" as our many local amd fanboy retard destroyers like to proclaim, in an amd card, is one sorry bet on the future.
    It's not an investment.

    If it weren't for the constant crybaby whining about price in a laser focused insane fps only dream world of dollar pinching beyond the greatest female coupon clipper in the world's OBSESSION level stupidity, I could stomach an amd fanboy buying Radeons at full price and not WHINING in an actual show of support for the failing company they CLAIM must be present for "competition" to continue.

    Instead our little hoi polloi amd ragers rape away at amd's failed bottom line, and just shortly before screamed nVidia would be crushed out of existence by amd's easy to do reduction in prices.... it went on and on and on for YEARS as they were presented the REAL FACTS and ignored them entirely.
    Yes, they are INSANE.
    Perhaps now they have learned to keep their stupid pieholes shut in this area, as their meme has been SILENCED for it's utter incorrectness.
    Thank God for small favors YEARS LATE.

    Keep crying crybabies, it's all you do now, as you completely ignore amd's utter FAILURE in the driver department and are STUPID ENOUGH to unconsciously accept "the policy" about dual card usage here, WHEN THE REALITY IS NVIDIA'S CARDS ALWAYS WORK AND AMD'S FAIL 33% OF THE TIME.

    So recommending CROSSFIRE cannot occur, so here is thrown the near perfect SLI out with the biased waters.

    ANOTHER gigantic, insane, lie filled BIAS.

    Congratulations amd fanboys, no one could possibly be more ignorant nor dirtier. That's what lying and failure is all about, it's all about amd and their little CLONES.
    Reply
  • CeriseCogburn - Saturday, February 23, 2013 - link

    Prices have been going up around the world for a few years now.

    Of course mommies basement has apparently not been affected by the news.
    Reply
  • trajan2448 - Thursday, February 21, 2013 - link

    Awesome card! best single GPU on the planet at the moment. Almost 50% better in frame latencies than 7970. Crossfire,don't make me laugh. here's an analysis. Many of the frames "rendered" by the 7970 and especially Crossfire aren't visible.
    http://www.pcper.com/reviews/G...
    Reply
  • CeriseCogburn - Thursday, February 21, 2013 - link

    So amd has been lying, and the fraps boys have been jiving for years now....
    It's coming out - the BIG LIE of the AMD top end cards... LOL
    Fraudster amd and their idiot fanboys are just about finished.

    http://www.pcper.com/reviews/Graphics-Cards/NVIDIA...

    LOL- shame on all the dummy reviewers
    Reply
  • Alucard291 - Sunday, February 24, 2013 - link

    What you typed here sounds like sarcasm.

    And you're actually serious aren't you?

    That's really cute. But can you please take your comments to 4chan/engadget where they belong.
    Reply
  • CeriseCogburn - Sunday, February 24, 2013 - link

    Ok troll, you go to wherever the clueless reign. You will fit right in.

    Those aren't suppositions I made, they are facts.
    Reply

Log in

Don't have an account? Sign up now