At CES I took a look at Intel's newly announced Lexington platform FFRD (Form Factor Reference Design) which is an entry-level smartphone design aimed at emerging markets and uses a lower clocked 1.2 GHz Z2420 SoC, dual-SIM supporting XMM6265, and smaller 3.5-inch HVGA display. I came away decently impressed with the Lexington platform when you consider the broader context of the entry level market which it was designed to compete in. Later that week on the AnandTech podcast I joked about Intel naming a part with Y in it the Yolo, amazingly enough, today Intel announced the availability and launch of their first Lexington smartphone platform device win with the Yolo smartphone in partnership with African carrier Safaricom. Intel seems to have adopted a rather interesting naming scheme here, since we had the Lava Xolo, now the Safaricom Yolo, I guess that means Zolo is next

This is essentially the Lexington FFRD but in final form for the market it was intended. Many of the Lexington's design features were catered to entry level design, with things like ease of manufacture, somewhat rugged construction, and other features at heart. Reviews website Techweez got a copy of the Yolo in for review and from their report it looks like the Yolo is identical to the Lexington FFRD.

The Lexington FFRD popping up in the African market for 11,000 Kenyan Shillings ($126 USD) isn't entirely unexpected, as this is exactly the kind of place that a performant, properly priced device could disrupt some of the very under specced entry level Android phones. 

Source: Intel, TechWeez (Photo Courtesy)



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  • Concillian - Friday, January 25, 2013 - link

    I imagine luxury features like resolution matter a lot less in places like Kenya, where the article mentions this phone is being sold. This phone will probably never even be available in the US market. I have no idea what's important to a market like Kenya. Do you really know either? Reply
  • Krysto - Monday, January 28, 2013 - link

    It's not:

    Also this chip is not even close to being competitive with the quad-core Cortex A7 chips from Qualcomm and Mediatek that also come with much MUCH more powerful GPU's, like Adreno 305 (Adreno 225 performance, OpenGL ES 3.0) and a powerful PowerVR554, respectively.

    In Africa there already are $50 ARM-based phones with these kind of specs anyway. Intel fails again, to even match the ARM competition, let alone beat it.
  • tabascosauz - Thursday, January 31, 2013 - link

    Since when did adreno 305 perform better than 225?
    You are out of your mind buddy.

    No phones carry the sgx554 at the moment.
  • augiem - Tuesday, January 29, 2013 - link Reply
  • RaptureHybrid - Tuesday, January 29, 2013 - link

    " partnership with African carrier Safaricom."

    Safaricom is a Kenyan Operator.
    They don't operate in any of the other 53-odd countries on the African continent.
  • saiki4116 - Wednesday, February 06, 2013 - link

    If the processor can shoot 1080P and render can definitely push a wVGA without any sweating..All most all indian manufactures are offering WVGA display and dual core mediatek processors for same or less price Intel is set for these phone Reply

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