Conclusion: One Big Step for Acer, One Smaller Step for Ultrabooks in General

If you’ll pardon my slaughtering of Neil Armstrong’s famous quote from the moon landing, there are two areas I want to focus on for the conclusion. First, there’s what Acer has done today relative to the Acer of years past; second is how the end result of those efforts compares with what other companies are doing.

For Acer as a company, the S7 is a massive improvement over previous offerings. It’s clear that Intel and others have been actively involved in helping Acer to create a more compelling Ultrabook, and outside of a few quirks this is one of the coolest looking laptops I’ve used in many years. I can’t overstate how impressively thin this thing is, and while I know that’s not the be-all, end-all goal of computing devices, it’s still a great way to garner attention. I like the silver and white aesthetic as well, and my biggest complaint (aesthetically) is that some of the seams between the pieces of the S7 are still a bit too noticeable. There’s another minor complaint with the way the laptop opens: the LCD piece and the keyboard piece are about the same weight, and the lip for opening the S7 just isn’t as easy to grab as I would like. These are relatively minor issues, but for all the good looks, there are other areas that detract from the overall experience, at least for me.

The keyboard action is something I’ve grown used to over the past month or so, and I’ve typed the majority of this review using the S7 without too much anger bubbling to the surface. I’d still like more key travel, but more importantly I find the missing function key row to be a constant irritation that forces me to frequently use an extra finger or hand to accomplish common shortcuts (Fn+Alt+F4 and Fn+Ctrl+Home/End being a couple examples that I use frequently). When I’m just writing text, the keyboard works well enough, but with web browsing or other general tasks the layout changes become more noticeable—and not in a good way (hello delete key where my right-control key should be!) The touchpad also seems to be somewhat lacking, with some choppiness on scrolling gestures—Acer uses Elan hardware instead of Synaptics, and I personally find the higher end Synaptics touchpads to be the best option right now. Also related to the touchpad, and leading in to our next section, the “reversed gesture direction” on Windows 8 is something I still routinely get wrong. Swiping down on the screen to scroll up makes sense, but not so much on a touchpad. That leads us to our discussion of the touch screen experience.

For the Windows 8 UI and apps, the touch screen works great, but in desktop applications (Word, surfing the Internet, email, etc.) it quickly falls short. Even with a touch screen right in front of my face, since this is a laptop I end up doing 95% of my interactions via the keyboard and touchpad. Maybe that says more about me than it does about the S7, but I just don’t find the touch screen experience to be something that I want or need unless I’m using a tablet/smartphone device. In my opinion, Acer needs something similar to the Lenovo Yoga (though I’m not sold on the exposed keyboard aspect when in tablet mode), the Dell XPS 12 (which is thicker, thanks to the convertible tablet aspect), or an ASUS Transformer (or a slider-type) design similar to what they have with their W510 tablet to really make the S7 work as a touch screen device. All of the approaches have some compromises involved, depending on your viewpoint, and I discussed this in an earlier Pipeline posting.

What we end up with in the Acer Aspire S7 is a device that looks great and works well, with some specific design elements that people will either love or hate. I know there are many users out there that don’t type as much in a month as I’ve done in this one review (nearly 6000 words, if you’re counting), so if you’re one of those users my keyboard comments become far less important. Likewise there are people that never use (and don’t even know about) the various keyboard shortcuts, and for them the “missing function keys” won’t matter a bit. On the performance side of things, there’s not too much to say for or against the S7: it’s as fast as most other Core i7 Ultrabooks, though the RAID 0 SSD is still an oddity for me—I’d rather have a good 256GB SSD from Samsung, Intel, or one of the other major names instead of a custom mSATA with dual-controllers card.

While I can’t give the S7 a recommendation without caveats, there are very few computer devices where I wouldn’t say the same thing. It’s a good Ultrabook and one of the most impressive Acer devices ever to hit retail. That alone makes me excited to see what Acer can do with the next iteration. The Aspire S5 was a daring move with its mechanize vent that I didn’t really care for, and the S7 might just be too thin for some people, but at least they’re distinct traits that other companies lack. The S7 has imperfections, but many can be overlooked…well, except for the pricing.

I wouldn’t be willing to fork over more than $1000 for an Ultrabook, and I would guess most people feel the same way. That’s the real problem, because it means Acer’s most innovative laptop in years could end up doing poorly at retail. That’s where Apple’s approach of building a premium brand name with devices that stand out from the crowd has been so successful. Say what you want about the company and their products, but the fact is that Apple sells more MacBooks than any other laptop brand I can name, and they sell more iPads than any other tablet brand. Acer and the other large OEMs have hundreds of competing laptops, and most of them are budget-friendly “Best Buy” models that cost less than half of what the Aspire S7 will set you back. That in turn leads to them selling well and the quality products like the S7 get left on the warehouse shelves.

As I said in the introduction, I’d love to see a reversal of this gradual downward trend in laptop quality all in the name of chasing lower prices. The S7 costs a lot, but at the same time it’s a step in the right direction for quality and innovation. For that reason if nothing else, I want the S7 to sell well and get some followers, but to do that it probably needs to be priced at least $300 lower. Whatever happens with the S7, Acer is big enough that they’re not going anywhere. Hopefully when we see Haswell based Ultrabooks, Acer will take all the good elements of the S3, S5, and S7 and improve once more. If they can keep doing that, another year or two could very well see them with some of the most compelling Ultrabooks on the block.

Display Quality
Comments Locked

53 Comments

View All Comments

  • rarson - Thursday, January 10, 2013 - link

    First of all, it depends on the type of accident. I can guarantee you that a head-on collision with a wall at, say, 30 mph will be safer in a Smart Car than an Oldsmobrick.

    The fact of the matter is that when it comes to protecting the passenger, crumple zones and safety cages are more important than mass. Today's cars are designed to absorb the energy of the crash, to soften the impact on the passenger. Older cars were designed with the mentality that if the car survived mostly unscathed, then the passenger would as well, which is obviously incorrect. If safety is your primary concern, then you're better off looking at crash testing than vehicle size or weight. But the absolute best way to increase your safety is to become a better driver.
  • Tech-Curious - Thursday, January 10, 2013 - link

    I can guarantee you that a head-on collision with a wall at, say, 30 mph will be safer in a Smart Car than an Oldsmobrick.

    The fact of the matter is that when it comes to protecting the passenger, crumple zones and safety cages are more important than mass.


    It's a matter of mass and size. Your guarantee is preposterous, because a Smart Car has precious little space within which to crumple, without also crumpling the people inside of it. The size of the wheelbase, the cabin, and yes, the mass of the vehicle are all important.

    I've been in a head-on collision in a compact car with a much heavier object (a semi-truck). Trust me when I say that I'm lucky to be alive; if I hadn't swerved at the last second, I would have been vaporized, because the truck literally drove through the right side of my engine compartment, and didn't come to rest until its front bumper was sitting on my passenger seat.

    Thank god no one was sitting there. The truck's damage? A cracked headlight.

    Now, if I had been involved in the same accident in an Oldsmobrick, as you call it, the car would much more likely have kept something approaching its original shape. A passenger or I could have died from the internal trauma caused by the savage stop; that's true -- but the passenger would have died in more-or-less one piece.

    Let's not kid ourselves: The Smart Car is little more than a roofed motorcycle, for all the protection it offers your body. Many modern cars are safer than their (often heavier) ancestors, but I chose the Smart Car because it represents an extreme, and I thought (erroneously, as it happens) that the extreme example would illustrate the point without courting controversy.

    And yes, good driving habits comprise the best safety measure available -- but it's a mistake to assume that you're ever 100% in control of any situation on the road. The essence of safe driving is to understand that you don't have that control, to minimize your risk by putting yourself into the best position to react to sudden hazards. Even so, not all hazards are avoidable.
  • Tech-Curious - Thursday, January 10, 2013 - link

    Oh, and with regard to crash testing, you have to be very careful. Tested safety ratings might rule out weight and size: for instance, the Smart Car recently got a safety rating similar to the Trailblazer's -- but you'd have to be out of your mind to conclude that both vehicles are equally safe.

    The Trailblazer is simply at the same level, relative to its analogues, as a Smart Car. A couple of statements from (or paraphrases of) the president of the Insurance Institute from Highway Safety follow:

    “All things being equal in safety, bigger and heavier is always better. But among the smallest cars, the engineers of the Smart did their homework and designed a high level of safety into a very small package,” Lund said.

    (From http://www.msnbc.msn.com/id/24599768/ns/business-a...

    In new crash tests, the Insurance Institute for Highway Safety rammed three automakers' smallest cars into their midsize models. Although the small cars had passed other IIHS tests, they flunked in collisions with larger but still-fuel-efficient sedans. "The safety trade-offs are clear," IIHS President Adrian Lund says. "There are healthier ways to save gas."
    (from http://usatoday30.usatoday.com/money/autos/2009-04...

    "We're hearing people say, 'Everything gets a 'good' rating now, so I might as well buy a small car,' " Lund says. "A lot of people are forgetting that the laws of physics still hold" and even a little bit bigger still is safer.
    (from http://usatoday30.usatoday.com/money/autos/2009-04...

    And finally, the tale in pictures. Trailblazer: http://media.caranddriver.com/images/media/191279/...

    Smart Car: http://node1.ecogeek-cdn.net/ecogeek/images/storie...
  • rarson - Thursday, January 10, 2013 - link

    "Once you get to the point where the price isn't as much of an issue (especially for something you'll be using for 4-5 years) the enjoyment of using something that has high-quality interface points (monitor, keyboard, etc.) quickly overcomes the cost difference."

    In that case, the Acer (and the Macbook Air) fail completely. I've got a $350 Trinity laptop that I'm using right now that has a much better keyboard than both of these, and even my old PII Compaq laptop is DRASTICALLY better. I understand what you're saying about touchpads (the laptop I'm using definitely has some quirks that can make the touchpad frustrating), but I find it laughable when people call these devices "high quality" when they have such terrible keyboards.
  • rarson - Thursday, January 10, 2013 - link

    1) Uh, every device that I've tried feels fragile in my hands due to the actual thickness, not the construction or materials. That's why I said I "feel" like I'm going to break the thing.

    2) Well that's just absurd. Anyone can easily see the value of a Mercedes. You can't tell the difference between a car with solid body construction and quality sound deadening? It's a pretty marked difference between, say, a typical economy car. You don't seem to understand the difference between seeing the value and actually desiring it.

    There's no exceptional build quality here. The device isn't going to last longer or significantly outperform a comparably equipped, but much cheaper laptop. All you're getting is a decent display (with the added cost of touch), a slimmer chassis, and an unjustifiably higher price. So where exactly is the value proposition here?
  • The0ne - Monday, January 7, 2013 - link

    This is an Ultrabook laptop. These are usually not cheap to begin with because they are Ultrabooks. Why are people comparing these to notebooks that are not even in the same class? These are not even in the same class as business notebooks as well. Subjectively, these are expensive because they are light and thin. Most of the readers here won't even consider buying one to be honest or may have never own an ultrabook before. The market for these are business travelers where they need the light weight and thinness to carry it around for long periods of time.

    I just don't understand why people would complain about something that they don't begin to comprehend what it is and what market it is aimed at.
  • rarson - Thursday, January 10, 2013 - link

    You're right, I don't comprehend what market these are aimed at, since a regular laptop is only about a pound heavier than this thing, and might actually offer a decent keyboard and slightly larger screen real estate, things that I'm pretty sure would be far more important to the average businessman than "thin and light," at a significantly lower price, no less.

    Perhaps you could explain to me why a businessman would need a touchscreen on a laptop, or 1080p resolution in a 13" screen.

    You said it above: "These are usually not cheap to begin with because they are Ultrabooks." Right, they are'nt cheap because they're marketed as expensive devices. I'm sure it costs more money to make the thinner, lighter chassis. But that doesn't mean that it makes sense to pay more for it.
  • jabber - Monday, January 7, 2013 - link

    .....did we get a indication of what this machine is like out of the box?

    In other words -

    1. How long did it take from first switch on till actually being able to use it properly?

    2. How much crapware was installed and how long did it take to uninstall?

    I have known Acer laptops (and others from similar companies) to take a couple of hours messing around till you can actually use them. I love the ones that force you to burn a set of recovery disks at start up and threaten thats its a once in a lifetime deal.
  • bobjones32 - Thursday, January 10, 2013 - link

    I posted elsewhere in this thread with my impressions, but my wife purchased this from a Microsoft Store. That means it comes with a Signature image, so no bloatware, and ready to use straight out of the box.

    The thing turned on instantly, set up quickly, and she was using it fully within just a few minutes.
  • thesavvymage - Tuesday, January 8, 2013 - link

    I seriously do not understand on having the "thinnest" laptop you can have. You dont hold it in your hands, it sits on your lap. The screen size and overall volume are what matters the most (for bulk). This laptop is .5" thick. If they even increased it to .7", they couldve added a bigger batter and better cooling, and it wouldnt even seem that different to anyone without a milimeter caliper.

Log in

Don't have an account? Sign up now