A Different Perspective

A week ago, I sat in an auditorium and listened to Steve Sinofsky talk about the tablet market. He talked about how the iPad was a great device, and a logical extension of the iPhone. Give iOS a bigger screen and all of the sudden you could do some things better on this new device. He talked about Android tablets, and Google’s learning process there, going from a phone OS on a tablet to eventually building Holo and creating a tablet-specific experience. He had nothing but good things to say about both competitors. I couldn’t tell just how sincere he was being, I don’t know Mr. Sinofsky all that well, but his thoughts were genuine, his analysis spot-on. Both Apple and Google tablets were good, in their own ways. What Steve said next didn’t really resonate with me until I had spent a few days with Surface. He called Surface and Windows RT Microsoft’s “perspective” on tablets. I don’t know if he even specifically called it a tablet, what stuck out was his emphasis on perspective.

I then listened to Panos Panay, GM of Microsoft’s Surface division, talk about wanting to control the messaging around Surface. He talked about how Microsoft’s June 18th event was scheduled because Surface was about to hit a point in its production where he could no longer guarantee there wouldn’t be substantial leaks about what the product actually was. He talked about the strict usage and testing guidelines everyone at Microsoft was forced to adhere to, again to avoid major leaks. He didn’t want Surface to be judged immediately and cast aside on someone else’s terms, because of some leak. Panos Panay wanted Microsoft to be the ones to bring Surface to market. Sure some rumors leaked about it before the June 18th event. A couple of weeks earlier, while I was in Taiwan, I even heard the local OEMs complaining about it (a lot of the “surprised” public outrage by Taiwanese OEMs was mostly politics). But for the most part, we didn’t know what Surface looked like and we had no concept of its design goals. Touch and Type Cover were both well guarded secrets.

I started off by recounting both of these stories for a reason. After using Microsoft’s Surface for the past week I can say that I honestly get it. This isn’t an iPad competitor, nor is it an Android tablet competitor. It truly is something different. A unique perspective, not necessarily the right one, but a different one that will definitely resonate well with some (not all) users. After the past week I also understand Panos Panay’s desire for secrecy. From a distance, without using one, Surface is easy to judge. It’s a Windows tablet that doesn’t run most Windows applications, that doesn’t have most of the same new mobile apps that iOS and Android have, and it’s not priced aggressively enough to make those facts disappear. After living with Surface however, I understand the appeal. It’s worth a discussion, perhaps even consideration as it does some things better than any tablet on the market, and it does others worse. Like all tablets (or smartphones even), there is no perfect platform, there are simply combinations of features and tradeoffs that resonate better with some users more than others. There are different perspectives.

Surface is Microsoft’s perspective. With the exception of some technical display discussion, Microsoft hardly mentioned the iPad in our Surface briefing. And when it did, it did so in a positive light. Microsoft isn’t delusional, the iPad is clearly a very well executed tablet. At the same time it believes there’s room for something else.

Surface: Simply Put
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  • milkod2001 - Wednesday, October 24, 2012 - link

    With zero X86 apps compatibility Surface RT is just another tablet with keyboard running on outdated T3 with average/crappy display . All that for 600 bucks :(
  • tipoo - Thursday, October 25, 2012 - link

    With full Microsoft Office and a keyboard that's a few millimeters thick, plus great xbox integration. Depends on what you prioritize.
  • A Geologist - Wednesday, October 24, 2012 - link

    I’ve been following Anandtech pretty much since you started and this is the first time I’ve felt I needed to comment, and then actually made the time to leave a comment. First off thanks as always for an excellent review. I think the review is pretty clear that this product is intended to be Microsoft’s interpretation of a tablet class device. Everybody who’s complaining about a lack of features seems to want this to be a laptop or ultrabook replacement, which it clearly isn’t, and everybody who’s complaining about the screen seems to want it to be an iPad. To all the people complaining about journalistic bias, most of the criticisms you bring up are directly quoted from the article. Do you not see the clearly untenable position you are arguing from? If you possess the ability to read and understand what is written, it’s fairly obvious that the features, strengths and limitations of the Surface RT are all well written about.

    I hope I speak for the silent masses who don’t normally participate in the vacuous echo chambers that are web comments sections (I will admit that there are some very good commenter's on Anandtech though), whey I say thanks for the informed, intelligent, insightful and accurate reviews and news articles that make Anandtech the great site that it has been over the years.
  • IKeelU - Wednesday, October 24, 2012 - link

    You spoke for me, that's for sure. Though I'm no stranger to commenting, most of the comments to this article are baffling/hateful. It's playing out like some weird black comedy and all I'm missing is the popcorn.
  • faizoff - Wednesday, October 24, 2012 - link

    I agree with your comment @A Geologist.

    If you look across the comments there are those who find the review biased towards Windows and want more issues to be reported. There are comments that find the review biased towards Apple.

    So it's become 'pick your bias and show your selected outrage.'

    I have always liked the reviews done on this site and regardless of what OS or device I use or prefer I enjoy reading features and charts and experiences and get a really good perspective of products.
  • damianrobertjones - Wednesday, October 24, 2012 - link

    "The biggest issue I have with recommending Surface is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. "

    Then you might as well not buy an iPad or most certainly shouldn't have purchased an iPad 1
  • turnipmaster - Wednesday, October 24, 2012 - link

    The iPad 1 didn't offer a noticeably inferior user experience than it's closest rivals at launch thought, especially as it didn't have any:)
  • AEdouard - Wednesday, October 24, 2012 - link

    It's a sleek device, but I really wonder if anybody can crack that market considering the huge barrier to entry that is the ecosystem. Apple is so well established in that space that Microsoft should have taken the Google route and try to get some space by pricing the device really low.

    On top of that, the Surface has a few issues :

    1. That screen looks nice, but the resolution is lacking. This is a geek erection shrinker and could reduce early adoption by us nerds
    2. There is some performance issues, even in the main UI. Hard to accept that when vanilla jellybean on the Nexus 7 and the iPad are always smooth (in the main interface at least)
    3. Lack of apps (that chicken and the egg thing)

    But I hope Microsoft can pull it off. I really like the UI and the push for more functionality on tablets.
  • N4g4rok - Wednesday, October 24, 2012 - link

    "1. That screen looks nice, but the resolution is lacking. This is a geek erection shrinker and could reduce early adoption by us nerds"

    I think most nerds would be looking at the surface pro as it is. Any higher resolution, and that Tegra would have a hard time. And a faster SoC would have driven the price up.
  • elerick - Wednesday, October 24, 2012 - link

    I expected no less, great review! I am an exchange admin with my company, is there any way to review the functionality within a enterprise environment? At present we are forced to use a middle ware for "activesync security" can we expect any advancements with data security on the surface?

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