Design

Section by Vivek Gowri

The iPhone 4, when it launched, represented a clean break for Apple's industrial design. It replaced the soft organic curvature of the iPhone 3G/3GS with a detailed sandwich of metal and glass, something that arguably brought the feel of a premium device to a new level. Obviously, Apple had their fair share of issues with the design initially, and nothing could match the sinking feeling of dropping one and shattering the glass on the front and back simultaneously, but it was a small price to pay for the jewel-like feel of the device. Combined with the (at the time) incredible pixel density of the then-new Retina Display, the iPhone 4 was a revolution in hardware design. The chassis has aged remarkably well over the last two-plus years, so naturally it's a hard act to follow.

The 5 keeps a similar design language to the 4, keeping roughly the same shape as before but with a taller and thinner form factor. At first glance, the 5 actually looks almost the same as the 4, with an unbroken glass front face, prominent corner radiuses, the familiar home button, a rectangular cross-section, and metallic sides with plastic antenna bands. However, those metallic sides are part of an anodized aluminum frame that makes up a majority of the body, and that's where the industrial design diverges from the 4 and 4S.

In contrast to the predominantly glass body of the previous generation iPhone, the 5 is almost entirely aluminum other than the glass front face and two small glass windows at the top and bottom of the back. It's a return to the original iPhone/3G/3GS-style of construction, with the front glass clipping into a unibody chassis. It's a significant departure from the 4 and 4S, where the stainless steel band in the center was the main housing that the front and rear panels clipped into. That was pretty radical way of doing things, so it's not all that surprising to see Apple revert to a more conventional and less complex method for the 5.

The aesthetic is actually pretty awesome, especially in the black version. The combination of black glass and off-black aluminum (Apple is calling it slate) gives the 5 an almost murdered out look that's three parts elegant and one part evil. The white and silver model has a classy look that's much friendlier in appearance than the black one. The color schemes and overall design aesthetic remind me of the Dell Adamo, one of my favorite notebook designs of all time. The similarities may be purely coincidental, but it's interesting to note nonetheless and should give you an idea of how premium the industrial design is.

All three previous iPhone body styles had very similar dimensions, so the biggest question with the 5 was how much the larger display would do to change that. Unlike many Android manufacturers, Apple still believes in things like small pockets, small hands, and one-handed smartphone usage. With the 5 being vertically stretched but no wider than the previous iPhones, the biggest impact on in-hand feel is actually the thinner body. If you're used to a larger Android or Windows device, the change seems radical, but even compared to the 22% thicker iPhone 4S, it feels a good deal smaller.

It's not just the minimized z-height though, the 25% weight loss is definitely also a factor. Even a few weeks later, I still find it striking how much less substantial it feels than the 4 and 4S. The densely-packed glass body just had a reassuring weight to it that the 5 simply lacks. But as you get used to the new form factor, you realize how far Apple is pushing the boundaries of ultrathin design. When the 4th generation iPod touch came out, I told Brian that I wanted an iPhone with that form factor - well, the 5 is essentially there (0.3mm thicker and 11 grams heavier, but close enough). It's pretty impressive to think about. If you thought the 4S was one of the best phone designs on the market in terms of aesthetics and build quality, the iPhone 5 just pushes that advantage further.

Introduction Build Quality Issues, Scuffgate
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  • doobydoo - Friday, October 19, 2012 - link

    'Right, so if you have good vision, like I do, then at a foot away, you can see those pixels.'

    If you can see that then you would also be capable of observing that the SG3 doesn't have full pixels, it uses a PenTile display which overall has fewer sub pixels over a greater area than the iPhone 5 screen, making it both absolutely lower quality and relatively lower quality per area.
    Reply
  • KoolAidMan1 - Friday, October 19, 2012 - link

    You can discern individual pixels on an iPhone 5 display?

    Lies.
    Reply
  • dsumanik - Wednesday, October 17, 2012 - link

    Im sure this guy said the same thing when the 4 came out...3.5 was "big enough"

    Just watch when apple adds an even bigger screen he will be saying it is "perfect"

    The problem with iSheeps is that they need to get out there and actually use a different phone from a different ecosystem for a month, then switch back.

    Apple's devices are well built and tightly integrated, but there are serious shortcomings, drawbacks, and flaws that you will notice once you return to the platform.

    That said,

    Personally i purchase apple products due to the insanely high resale value, which allows me to keep up with new gear on a yearly basis for a reasonable price.

    Sent from my iphone 5
    Reply
  • khurtwilliams - Thursday, October 18, 2012 - link

    "iSheeps"? Must you resort to name calling to make your point? Reply
  • rarson - Thursday, October 18, 2012 - link

    "Personally i purchase apple products due to the insanely high resale value, which allows me to keep up with new gear on a yearly basis for a reasonable price."

    I don't see it. Maybe if you buy the newest thing as soon as it comes out and sell your old last-gen device that most people are still happy with, then you're selling it for a decent amount, but you're still spending way more money than any reasonable person would. There's absolutely no monetary argument to buy Apple products, because if money is your concern, then you shouldn't be buying them in the first place.

    Apple's phone prices are much closer in line with their hardware; for laptops and desktops, the resale value argument goes WAY out of whack.
    Reply
  • darwiniandude - Friday, October 19, 2012 - link

    I bought an early 2011 MBP last year for $2650 AUD. got a high res screen option etc. I heard rumours of the retina model and sold it just before the 12 months was up so the new purchaser still had a little warranty me could buy AppleCare if they wished. I sold it for $2300 AUD. This means I lost $350 over the year, it cost me $350 to have that machine for a year. I didn't buy AppleCare ($429 AUD) either.
    The retina model came out, and retailed for $2499 AUD

    I've been doing this since my first Mac, in 2006. I can't believe the crazy used prices on Macs especially if they are still current model and about a year old. I pay about $300-$400 a year to have the latest and greatest and a machine that is always in warranty. If I bought a cheap PC notebook for $400 I'd be suffering with an underpowered plastic machine with little ram, no SSD, and it might last more than a year but I wouldn't be happy with it anyway. Each to their own. I could never stay current with PCs because a year later the system was next to worthless, even if I'd put a $1000 video card in it at the time. (I now, reluctantly, game on consoles or a little in bootcamp)
    Reply
  • david22 - Thursday, October 18, 2012 - link

    "there are serious shortcomings, drawbacks, and flaws"

    So what are they?

    The problem with trolls is that they just spout bull.
    Reply
  • MobiusStrip - Friday, October 19, 2012 - link

    Apple refuses to pull its head out of its ass or LEARN. One profound impediment to making iOS devices useful is Apple's ridiculous fear, which you can see in its crippled SDK. One example: the lack of developer access to the dock port.

    But then there is just plain stupidity. There's no excuse for bullshit like this: http://goldmanosi.blogspot.com/2012/06/will-apple-...
    Reply
  • darwiniandude - Friday, October 19, 2012 - link

    Um, when someone calls me and I miss the call, iPhone shows a missed call. Then my carrier (Telstra) sends me a text message "You have a missed call from 0412xxxxxx" then "Please call 101 you have 1 new voicemail(s)"
    I get multiple alerts for both those SMS messages.
    Reply
  • rex251 - Sunday, October 21, 2012 - link

    Why going all the way in calling people that like apple products as sheeps?
    I think you should accept the fact that some people like small phones, and maybe like small smartphones, which neither iphone5 or sgs3 are.
    From my perspective iphone 4/4s screen was maximum I would go with something called phone into my pocket, but I do not, instead finding xperia mini great sized, although too thick.
    My point, why would we have to considere as progress only bigger screen phones as such, we do have plenty of tablets to pick from for that usage?
    Reply

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