The NVIDIA GeForce GTX 660 Review: GK106 Fills Out The Kepler Family
by Ryan Smith on September 13, 2012 9:00 AM ESTJust What Is NVIDIA’s Competition & The Test
Every now and then it’s productive to dissect NVIDIA’s press presentation to get an idea of what NVIDIA is thinking. NVIDIA’s marketing machine is generally laser-focused, but even so it’s not unusual for them to have their eye on more than one thing at a time.
In this case, ostensibly NVIDIA’s competition for the GTX 660 is the Radeon HD 7800 series. But if we actually dig through NVIDIA’s press deck we see that they only spend a single page comparing the GTX 660 to a 7800 series card (and it’s a 7850 at that). Meanwhile they spend 4 pages comparing the GTX 660 to prior generation NVIDIA products like the GTX 460 and/or the 9800GT.
The most immediate conclusion is that while NVIDIA is of course worried about stiff competition from AMD, they’re even more worried about competition from themselves right now. The entire computer industry has been facing declining revenues in the face of drawn out upgrade cycles due to older hardware remaining “good enough” for longer period of times, and NVIDIA is not immune from that. To even be in competition with AMD, NVIDIA needs to convince its core gaming user base to upgrade in the first place, which it seems is no easy task.
NVIDIA has spent a lot of time in the past couple of years worrying about the 8800GT/9800GT in particular. “The only card that matters” was a massive hit for the company straight up through 2010, which has made it difficult to get users to upgrade even 4 years later. As a result what was once a 2 year upgrade cycle has slowly stretched out to become a 4 year upgrade cycle, which means NVIDIA only gets to sell half as many cards in that timeframe. Which leads us back to NVIDIA’s press presentation: even though the GTX 460/560 has long since supplanted the 9800GT’s install base, NVIDIA is still in competition with themselves 4 years later, trying to drive their single greatest DX10 card into the sunset.
The Test
The official launch drivers for the GTX 660 are 306.23, which are the latest iteration of NVIDIA’s R304 branch of drivers. Besides adding support for the GTX 660, these drivers are performance-identical to earlier R304 drivers in our tests.
Also, we'd like to give a quick thank you to Antec, who rushed out a replacement True Power Quattro 1200 PSU on very short notice after the fan went bad on our existing unit. Thanks guys!
| CPU: | Intel Core i7-3960X @ 4.3GHz |
| Motherboard: | EVGA X79 SLI |
| Chipset Drivers: | Intel 9.2.3.1022 |
| Power Supply: | Antec True Power Quattro 1200 |
| Hard Disk: | Samsung 470 (256GB) |
| Memory: | G.Skill Ripjaws DDR3-1867 4 x 4GB (8-10-9-26) |
| Case: | Thermaltake Spedo Advance |
| Monitor: | Samsung 305T |
| Video Cards: |
AMD Radeon HD 6870 AMD Radeon HD 7850 AMD Radeon HD 7870 AMD Radeon HD 7950 NVIDIA GeForce 8800GT NVIDIA GeForce GTX 260 NVIDIA GeForce GTX 460 1GB NVIDIA GeForce GTX 560 NVIDIA GeForce GTX 560 Ti NVIDIA GeForce GTX 660 Ti |
| Video Drivers: |
NVIDIA ForceWare 304.79 Beta NVIDIA ForceWare 305.37 NVIDIA ForceWare 306.23 Beta AMD Catalyst 12.8 |
| OS: | Windows 7 Ultimate 64-bit |
Facebook
Twitter
RSS
147 Comments
View All Comments
CeriseCogburn - Wednesday, September 19, 2012 - link
Hey Gilligan, stop ragging.Gastec - Thursday, November 15, 2012 - link
Nvidia cards are for rich people. ATI/AMD cards are for poor people. Just like rich people drive Mercedes and poor people drive american cars. Is that enough for you want more? I was poor and I had to buy a ATI card. Now I'm not poor anymore so I'm going to buy a Nvidia card in December. Quod erat demonstrandum. Now fuck off!Model192 - Friday, December 7, 2012 - link
I have a Corvette and I buy AMD. Guess I'm double retarded? Or does the Corvette not quite fit into your theory about being poor and buying AMD/ATI.nerrrd - Wednesday, March 13, 2013 - link
corvettes are american cars...stm1185 - Thursday, September 13, 2012 - link
Techpowerup includes more games where AMD has a slight edge, but does that edge make a difference in those games? I'd argue no because frame rate in a console port adventure game like Alan Wake is not a big deal.Also face it most of those 2012 games are mediocre. Who is spending 60 hours a week playing Sniper Elite or Max Payne? No one, but for SC2, BF3, Skyrim, they do, hell some guys have to by contract!
7870 is not a better card, it's about equal, or worse depending on what you play. For a competitive gamer, the GTX660 is the better card, because it's better for BF3, and it's better for SC2 (Amazingly so, best SC2 card!).
RussianSensation - Thursday, September 13, 2012 - link
Data does not back up your claimsBF3 - factory overclocked 660 trades blows with a factory overclocked 7870
http://www.hardocp.com/article/2012/09/13/asus_gef...
BF3 - barely any difference (but comparing a reference 660 it doesn't win either)
http://www.techpowerup.com/reviews/ASUS/GeForce_GT...
Skyrim - 7870 wins
http://www.hardocp.com/article/2012/09/13/asus_gef...
Skyrim - 7870 wins
http://www.techpowerup.com/reviews/ASUS/GeForce_GT...
Add mods to Skyrim and 7870 wins by 20-40%
http://www.computerbase.de/artikel/grafikkarten/20...
Also, you are discounting performance in 12-15 games and just focusing on the games you think are most important. That's your opinion. Starcraft 2 for example is playable on a GTX560/HD6870 without any problems. Plus in a strategy game you only need 30-45 fps for it to feel smooth and modern cards get 70-100 fps! So really your point about SC2 is hardly relevant.
The reason we look at more games is because not everyone spends 200 hours a month playing BF3 only.
Overall, 660 is not any better (actually a slower card unless you consider factory overclocked versions)
http://www.computerbase.de/artikel/grafikkarten/20...
stm1185 - Thursday, September 13, 2012 - link
So Anandtech is lying then? Those numbers I see right above this post are false?Margalus - Thursday, September 13, 2012 - link
sorry, but you lost all credibility by linking hardocp. That is the worst hardware site on the internet. They gave up all premises of being unbiased and fair years ago.ninjaquick - Thursday, September 13, 2012 - link
? They compare OC parts with OC parts, rather than average out the OC parts results and place them against stock parts.Different systems have different results, Anandtech didn't lie, AFAICT. nobody has fudged results (esp. not w1zzard)
formulav8 - Thursday, September 13, 2012 - link
No cred lost. Your opinion only. Hardocp simply uses different methods of comparison. Some like it, some don't.