In another quick shift in the hyper-competitive performance video card market, AMD sends word this afternoon that they are enacting some price cuts that will be taking effect later this week. This latest round of price cuts comes hot on the heels of last week’s launch of the GeForce GTX 660 Ti, which saw NVIDIA introduce their first 28nm performance video card at $299.

The bulk of the cuts here will be for the 7800 series, where the 7870 in particular is finding itself somewhat displaced after the launch of the GTX 660 Ti. The $299 660 Ti isn’t necessarily in direct competition with the already-cheaper 7870 – which had a street price of around $279 last week – and since AMD had already quietly shuffled prices around ahead of the GTX 660 Ti launch, we weren’t expecting any further changes here. But it would appear that the gap between the 7870 and GTX 660 Ti is closer than AMD would like.

As a result the 7870 will be getting a slight price cut to push prices towards $249. This would make the card a full $50 cheaper than the GTX 660 Ti, which is apparently the kind of leverage AMD wants right now.

Meanwhile because the 7870 is getting a price cut, so is the 7850. AMD is expecting the street prices on the 2GB 7850 to fall to around $209 after the price cuts take effect, putting it $40 below the newly repriced 7870. The 2GB 7850 has been averaging $239 in the past week, so this would represent a price cut of around $30. Meanwhile the extremely rare 1GB version of the card would end up below $200, though given how few of those cards exist it’s hard to say if it will hit AMD’s $189 price target.

Alongside those price cuts the 7800 series will be receiving a new game bundle promotion in a few weeks. The AMD Gaming Evolved title Sleeping Dogs will be AMD’s latest bundle, replacing the outgoing DiRT Showdown bundle. This will sit opposite NVIDIA's existing Borderlands 2 promotion, which went live last week. As with past bundles this is being done at a retailer level, so it’s primarily geared towards online retailers (e.g. Newegg) that can quickly bundle vouchers with new cards.

Second Summer 2012 Radeon HD 7000 Series Price Cuts
Card Launch Price Spring MSRP Summer MSRP Second Summer MSRP
Radeon HD 7970GE $499 N/A N/A $499
Radeon HD 7970 $549 $479 $429 $429
Radeon HD 7950 $449 $399 $349 $319
Radeon HD 7870 $349 $349 $299 $249
Radeon HD 7850 $249 $249 $239 $209
Radeon HD 7770 $159 $139 ~$119 ~$119
Radeon HD 7750 $109 $109 ~$99 ~$99

Meanwhile, along with the 7800 series the 7950 is also technically getting a price cut. We say “technically” because AMD seems to be rubber stamping price cuts that have already happened. The 7950 has been readily available below its $349 MSRP for quite some time now, and AMD’s new MSRP of $319 reflects the price of cards that are already available.

Finally, it should be noted that despite AMD’s official announcement we wouldn’t be all that surprised if only a few cards ended up reaching these new MSRPs. AMD lists their MSRPs as “starting at”, which means that AMD is listing the price of the cheapest card. This is largely how the previous round of price cuts played out, so pickings right at these new MSRPs may be slim.

Post-Cut Summer 2012 GPU Pricing Comparison
Radeon HD 7970 GHz Edition $469/$499 GeForce GTX 680
Radeon HD 7970 $429/$399 GeForce GTX 670
Radeon HD 7950 $319/$299 GeForce GTX 660 Ti
  $279 GeForce GTX 570
Radeon HD 7870 $249  
Radeon HD 7850 $209  




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  • TheJian - Tuesday, August 21, 2012 - link
    We talking integrated market share or DISCRETE?
    Nvidia has had 60% for a while.
    You're forgetting Nvidia isn't selling chipsets now:
    "AMD increased its market share to 37.8%, Nvidia’s market share slipped but still retains a large majority at 61.9%. (seeTable 1)"

    Yep, 37.8 is better than 61.9.
    Sales/Profits for the last 12 months:
    AMD= 6.38Billion/-615mil (that's a LOSS - last 10yrs 6bil loss)
    NVDA=3.99Billion/437.8mil (those are profits, last 10yr=2.3Billion GAIN)
    Sales/Income growth last 12 months:
    AMD= 1.1%/5.10%
    Market cap AMD=2.91bil - NVDA=9.09B
    Debt/equity ratio AMD=1.81 (thats BAD) NVDA=0 (NO debt-good)
    Total assets/liabilities
    AMD=3924/5,041 (bil)
    NV=1438/5891 (bil)
    Cash = AMD =1.5bil NV=3.278
    The gardners are not stupid. The next trillion dollar company? Nah, but I'm betting 100billion and yes like a smart man, I own it. Full disclosure. What FOOL wouldn't own it...LOL. I happily admit I am a FOOL... :)
    CAPS rating for NV 4/5. AMD
    That's from YESTERDAY. OUCH.
    Take a guess...NVDA :)
    But like any good enthusiast...I'm waiting until Black Friday to make my purchases and hoping AMD will pull a trick out of their sleeve for Piledriver...I'm hoping benchmarks will happen before Nov30. But I'll buy Intel if I have to. 660 TI looking good also (i game at 1920x1200 on my 24, it's native res). Bandwidth is NOT an issue. hardware survey isn't about sales. IT's about what WE ARE USING. Their numbers don't lie. 2560x1600 is a decimal point of users. 1920x1200/1080 is 30%. Below this 68% - Above this is 2%. Nuff said.

    AMD will be out of business or bought by 2014 xmas (2015? Only if they release some decent cpu's soon). NO, I do NOT like that. I was an AMD reseller for years and pitched them every chance I could. Including the FAMOUS white box asus P2B's with no asus name on them...LOL. I owned one :) . Used to sell Step Thermodynamics chips when they were an awesome company :) Anyone remember those bad boys? IF our court system didn't suck so bad, they would have given AMD 20bil instead of 1.25billion! Intel earned 60billion over the time they screwed AMD. I know. I watched it as a reseller owing a PC business for 8 years. I don't hate AMD. I still have a white T-shirt from my last AMD conference...ROFL (circa 2004 - so what, no holes). It's a nice shirt! HANES, but I wear it when I can in public...LOL. Seriously, it's nice! And I like advertising for them. HUGE AMD logo on the back, little on on front. Companies were almost afraid to show their face in the same room as AMD then. Not ASUS! I've got a ASUS blue shirt from the same conference I think. Another Hanes (but I only sleep in it occasionally...LOL). But I won't buy the AMD stock :) My radeon 5850 smoke the then HEATER from Nvidia and was much cheaper and the only perf card I could live with in TX/AZ. I'm not giving it up either, just passing it to dad - He appreciates NOISELESS GPU's (it is SILENT, you only hear my case fans a bit). Heck half the time my pc is running I think the gpu's fan isn't running...LOL. I almost bought a GTX285 but the 5850 turned out better all things being equal (especially heat/price).

    AMD has to help themselves or die. They should be clocking their cards higher and charging MORE instead of you overclocking it on the cheap. People like you loving the low prices is killing them. They need to stop price wars and charge reasonable fees or just go bankrupt before they have no IP worth selling. They'd look better out of the box, and make more money doing it. Whatever. They are about to lose market share until xmas or longer. Meanwhile NV sells out and makes money. AMD cuts prices to keep hotter/slower cards selling. They need a GTX 690 too! Where is it? No king hurts mind-share regardless of how stupid it is and either side only sells 10000 of them. That 2.5% blip is 3 months behind (due to the channel and how it works). Next 3 will show a flip flop as NV gets more cards of the 600's down to $100 by xmas. I hope AMD is redesigning something that uses less watts/less heat by xmas or ouch. Economics don't lie. Debt KILLS you. In personal finances AND business. AND the country! We'll be bankrupt by 2016 if Obama gets another 4 years. We can't afford another 6 trillion in debt either. The first downgrade in our history of credit (AAA) since 1917 when we got it! If we don't quit spending money on crap like FISKER/Solyndra etc, and don't start DRILLING everywhere we can we'll be BROKE (oil towns have 3% unemployment). It's simple economics, just like AMD. SADLY. But maybe you live in Russia? :) So don't care ;) AMD is selling 6.38 billion dollars of product/year, but losing 629 million on it...That can't go on for much longer. They will be out of cash at this rate in 2yrs (2.25yrs from now at 650mil/year=1.5b they have in cash GONE). Check all their financials above...I'm not making this stuff up and I'm NOT happy about it.
  • chrnochime - Wednesday, August 22, 2012 - link

    What is it with you and the stupendous drive to make it a point that the 660ti just make more sense at that price point/res and that AMD is doomed to fail. If you like Nvidia so much why aren't you working for them. Or are you their employee already?

    I know people who work for Nvidia(yes I actually do, unlike the countless others who have imaginary friends who work there) and they sure don't go as far as you do to crow about Nvidia.

  • maximumGPU - Wednesday, August 22, 2012 - link

    He's clearly a troll, and makes a lot of silly remarks and comments. Just ignore him or he'll post another page long answer where he repeats himself. Reply
  • CeriseCogburn - Thursday, August 23, 2012 - link

    He has to correct the lying amd fanboys. Give the guy a break, it's not a nice nor an easy job, and he has provided facts that show the amd fanboys spinning and lying.

    He wouldn't do it at all if he didn't have so many amd trolls blowing it and not getting the facts correct.

    By the way, trolling is the amd fanboy blowing out spun up lies.

    Trolling is not taking the time to show them wrong with links and stats.

    Repeating is required until the liar amd fanboy actually has enough sense manhood to acknowledge the facts, which as we can see takes quite some time.

    By the way mGPU, what you just did was a total troll, are you an amd fanboy too, or do you want the truth so you can actually get the best deal ?
  • maximumGPU - Sunday, August 26, 2012 - link

    Thanks for offering to enlighten me, but i'm happy with my choice. A GTX 670 if you must know, so i wouldn't exactly describe myself as an amd fanboy.
    and yes you and that other guy are trolling.
  • CeriseCogburn - Wednesday, August 29, 2012 - link

    No you're trolling, a whiner troll, that's what you are. Reply
  • Patflute - Tuesday, August 21, 2012 - link

    I was hoping for a 660, but it seems like it won't be out in the next 30 days. I would really want Sleeping Dogs!!! Hopefully the price of the 7850 goes down to the $190s or less by September 20. Reply
  • TheJian - Tuesday, August 21, 2012 - link

    I don't get it? 660 is available all over. 30 days? Newegg has 12 in stock last I checked.

    Buy now and do AMD a favor. See my post above...They're going bankrupt fast.

    Sleeping dogs does look pretty cool.
  • Pantsu - Tuesday, August 21, 2012 - link

    He meant sans Ti. Reply
  • TheJian - Tuesday, August 21, 2012 - link

    Ah...I get it now...Too tired, didn't notice :) Thanks.

    Well, no matter what he buys at $190 everything is pretty fast these days. If he really can't afford it, wait until black friday like me :)

    I may change my mind by then on the 660TI the way they keep dropping AMD's pricing. They need to re-release some models at higher clocks so they start making some more money.

    As much as I hate that I just said that, as that would not make my black friday happy...LOL. But even $20 times 5-10 million cards can be a TON of money to them per quarter. They have been clocking their cards too low allowing users to get too much free and killing their own business. I think the 7950 should have been clocked at 7970 default speeds and 7970 should be 1ghz already with a 1050/1100 special binning one at GTX 680 pricing or something. Anything to help, because they aren't getting much help from the cpu's these days. It's amazing they practically sell everything out yet lose 640mil. Who's running their clocking division? :) It does you no good to win a price war if you go bankrupt doing it, and they will NEVER price NV to death with 2bil in debt vs. none for NV with 3bil in cash. With Intel nibbling from the cpu end (and gpu a bit) they just can't keep cutting prices. If they stopped I think Jen Hsun would be more than happy to up his stock price (I would be happy too..ROFL) and make shareholders happy in the process. He's not the kind of guy that would cut off his nose to spite his face. I think about 40% of his wealth is in the stock still. ~200mil. When it goes down, I'm sure he winces a bit...LOL.

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