It seems like just a short while ago that I played with my first Galaxy S device, a Captivate, and later was handed the T-Mobile Galaxy S 4G at MWC. Samsung has come an incredibly long way since those first devices, and built out the Galaxy S branding to a point where it has real recognition and traction internationally and in the US. In addition, the big pieces of the puzzle have now been largely solved - consistent naming, specs, and appearance for each device carrying the SGS3 name. Once those are squared way, getting the phone to resonate with normal consumers becomes a much easier prospect, and Samsung gets that. In fact, I’m told that the SGS3 will get the biggest marketing push in Samsung’s history.

Beyond all of that stuff are the phones themselves. While the rounded shape and polycarbonate construction for SGS3 isn't the unibody ceramic that found its way onto everyone’s wish list, in retrospect such things were a bit too lofty to expect in much volume this soon. It’s no surprise to me that there’s an obvious parallel between reactions to the SGS3 and iPhone 4S. They’re both now the predominant brands in the smartphone space, with similar following. I made the case at one point that having that kind of reaction is actually telling for the Galaxy S following.

As I’ve mentioned before, the device and form factor has grown on me considerably. I still wish the back was textured, instead of being the slick plastic that it is, and I still think that HTC has won the industrial design category this time. That said, there’s nothing overtly wrong with the phone. I hate idioms, but beauty really is in the eye of the beholder here, and while SGS3 isn’t a supermodel, it isn’t bad to look at either. You have to look at what else you gain with this type of design versus the competition - a big notification LED, real microSD card slot, removable battery, and easily accessible microSIM port. In addition, the large battery door grants you the opportunity to use extended batteries with an aftermarket battery door. These are things you lose if you move to some of the other space age form factors that might look and feel better, but ultimately aren’t expandable or customizable at all. It is just another tradeoff.

In the USA, the competition is primarily shipping phones based on the same SoC, and the result is the same level of UI snappiness and performance between the SGS3 USA and the One X (AT&T), EVO 4G LTE, and One S. Ultimately what will drive people to prefer one over the other will be the features around the edges, like camera, display, onboard storage, and expandability. The SGS3 takes some of the best video around, the largest display in its category, feels as smooth as the competition, and has expandable storage. Unfortunately where it does seem to lag behind is in the ever important in-hand feel, still camera capture (which has improved, but HTC's One camera comes out just ahead in low light), and HD SAMOLED with PenTile is still a divisive thing for some enthusiasts, in spite of how hard it is to notice on devices like SGS3. Overall I'm very positive about SGS3's prospects, however. There’s no doubt in my mind that SGS3 will be just as successful as its predecessors, if not more so.

Cellular, WiFi, GNSS, Sound
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  • themossie - Thursday, June 21, 2012 - link

    You still see used Droid X (released 23 months ago) selling for $150 on Craigslist. Droid 2, released a month later, often sell for $125. Can recoup what you paid for them (contract prices) after 2 years? Not bad at all.

    I've made a pretty penny buying used phones cheap off Craigslist, using them, then flipping them 6-12 months for profit. Then you get events like the Windows Phone Challenge...
  • steven75 - Friday, June 22, 2012 - link

    Just looked at ebay completed listings for Droid X. Average completed sale price is about $75.

    In comparison looked at iPhone 4 16 GB (released shortly after the X and the average completed sale price is about $250.
  • themossie - Saturday, June 23, 2012 - link

    eBay prices are cheaper than Craigslist. iPhone 4 averages ~$300 here (to the extent I can tell from my Craigslist experience!)

    Certainly not saying Android phones hold the resale value of iPhones! But I can consistently recoup what I paid (on contract) for the device.
  • zorxd - Thursday, June 21, 2012 - link

    I agree. Who cares about how it "feels" anyway? I buy phones for their functionality, not their look.
    Also as you said, plastic is light and shock absorbant. Also it doesn't block RF. Seems like the perfect material for a phone. I honestly which we had less metal and glass and more plastic in phones.
  • shaolin95 - Wednesday, June 20, 2012 - link

    Comments like this make me wonder if people think phones are supposed to be used as hockey pucks....come on now.
  • ProPhotoman - Tuesday, July 3, 2012 - link

    No one wanted a 1 pound phone , so they used plastic to keep the weight down. They know that most will put a case on it anyway.
  • metafor - Wednesday, June 20, 2012 - link

    Battery life seems to lag behind the One X. Which is disappointing considering LTE will only make it worse. But since -- unlike HTC -- Samsung launched this on both T-Mobile and Verizon, that makes it the go-to phone for those who don't want to jump on AT&T.
  • Impulses - Wednesday, June 20, 2012 - link

    HTC really dropped the ball in not getting a decent One variant on VZW. The new Incredible's kind of a joke...
  • Impulses - Wednesday, June 20, 2012 - link

    Meh, they they're not too far behind either... I agree the numbers are slightly disappointing considering it has a larger battery, but it's also a removable battery which makes it a wash IMO. The Wifi vs 3G results are interesting, I thought one of the biggest highlights of AMOLED was how it could potentially save a lot of power over LCDs... I guess that doesn't really pan out unless you visit a lot of sites with black backgrounds tho. :p

    The EVO LTE results are wild tho, they're all over the place (which is why it'd be really nice to have at least one CDMA SGS3 variant reviewed). If you were to look at the 3G results only you'd conclude the CDMA stack is just a battery hog, but then it still trails the US One X (which has a smaller battery) on the Wifi test while demolishing it (and almost everything else) in the hotspot test. Doesn't make any sense!

    Same SoC & display as the One X (AFAIK), any theories?
  • metafor - Wednesday, June 20, 2012 - link

    A few. The CDMA and WiFi datapath could be far less power hungry than the HSPA+ to WiFi. In fact, it may even be a different WiFi module altogether. Hell, even something unnoticeable -- like signal strength of the WiFi/CDMA antenna and whether they interfere with each or not -- can make a big difference as the radios have to work harder to get a good signal.

    Stuff like this is hard to design, debug and quantify, especially when multiple radio interfaces are at work.

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