It seems like just a short while ago that I played with my first Galaxy S device, a Captivate, and later was handed the T-Mobile Galaxy S 4G at MWC. Samsung has come an incredibly long way since those first devices, and built out the Galaxy S branding to a point where it has real recognition and traction internationally and in the US. In addition, the big pieces of the puzzle have now been largely solved - consistent naming, specs, and appearance for each device carrying the SGS3 name. Once those are squared way, getting the phone to resonate with normal consumers becomes a much easier prospect, and Samsung gets that. In fact, I’m told that the SGS3 will get the biggest marketing push in Samsung’s history.

Beyond all of that stuff are the phones themselves. While the rounded shape and polycarbonate construction for SGS3 isn't the unibody ceramic that found its way onto everyone’s wish list, in retrospect such things were a bit too lofty to expect in much volume this soon. It’s no surprise to me that there’s an obvious parallel between reactions to the SGS3 and iPhone 4S. They’re both now the predominant brands in the smartphone space, with similar following. I made the case at one point that having that kind of reaction is actually telling for the Galaxy S following.

As I’ve mentioned before, the device and form factor has grown on me considerably. I still wish the back was textured, instead of being the slick plastic that it is, and I still think that HTC has won the industrial design category this time. That said, there’s nothing overtly wrong with the phone. I hate idioms, but beauty really is in the eye of the beholder here, and while SGS3 isn’t a supermodel, it isn’t bad to look at either. You have to look at what else you gain with this type of design versus the competition - a big notification LED, real microSD card slot, removable battery, and easily accessible microSIM port. In addition, the large battery door grants you the opportunity to use extended batteries with an aftermarket battery door. These are things you lose if you move to some of the other space age form factors that might look and feel better, but ultimately aren’t expandable or customizable at all. It is just another tradeoff.

In the USA, the competition is primarily shipping phones based on the same SoC, and the result is the same level of UI snappiness and performance between the SGS3 USA and the One X (AT&T), EVO 4G LTE, and One S. Ultimately what will drive people to prefer one over the other will be the features around the edges, like camera, display, onboard storage, and expandability. The SGS3 takes some of the best video around, the largest display in its category, feels as smooth as the competition, and has expandable storage. Unfortunately where it does seem to lag behind is in the ever important in-hand feel, still camera capture (which has improved, but HTC's One camera comes out just ahead in low light), and HD SAMOLED with PenTile is still a divisive thing for some enthusiasts, in spite of how hard it is to notice on devices like SGS3. Overall I'm very positive about SGS3's prospects, however. There’s no doubt in my mind that SGS3 will be just as successful as its predecessors, if not more so.

Cellular, WiFi, GNSS, Sound
Comments Locked

107 Comments

View All Comments

  • HexiumVII - Wednesday, June 20, 2012 - link

    Darn no quad core love for the US?
  • Impulses - Wednesday, June 20, 2012 - link

    No big loss, the S4 is roughly equivalent despite being a dual, since it's an all new design instead of a core bump. The GPU is actually the bigger loss, if you're into graphically intensive games.
  • B3an - Wednesday, June 20, 2012 - link

    Exactly.

    The international quad-core version (which i have and love!) is based on ARM Cortex A9. While the US dual-core version uses the Krait SoC which is a lot closer to ARM's new Cortex A15 design (but it's not an A15, it's a custom design from Qualcomm thats similar in performance). So overall for CPU performance the international and US versions are pretty similar.

    The international version definitely has a better GPU though - the higher clocked Mali-400 is the fastest GPU in any phone at the moment. Where as the US version has the slower Adreno 225.

    On the other hand... the US version has 2GB RAM, where as the international has 1GB.

    I guess Samsung felt bad about the slower GPU and tried to make up for it by giving you all 2GB instead.

    Personally i prefer the international version because of the extra GPU performance as i do more gaming, and with a screen this big @ 720p gaming is great.
  • robinthakur - Friday, June 22, 2012 - link

    So...quick question. I have an international version which I picked up in HK as well. What games actually make good use of the improved graphics? I've already got Angry Birds Space. I'm not that impressed with the device so far. The thin plastic back feels incredibly cheap for a device costing around £400 and the Android OS seems poorly optimised compared to the iPhone 4S I used to use, with much worse touch controls. The camera which initially sold me (along with the nice water drops animations on the Home screen!) with its rapid shots, also disappoints with pretty mediocre pictures compared to the 4S. Front facing camera is nicer though. The motion controls are utterly pointless as is face unlocking. Have you ever got the wave hand across the screen to take a screenshot to work? I've got it switched on but...nothing! There were plenty of options compared to iOS for to geek out over for 48 hours but now having to actually use the device it seems lacking, i dunno, just unpolished. Considering it just came out, why is text all fuzzy for example? Isn't this a retina display? I assumed that coming out more than 2 years after the iPhone 4, every phone has them these days, but apparently not. I'm considering selling it before the price drops and going back into the Apple Matrix as life seems easier with iOS all told.
  • JamesL88 - Saturday, June 23, 2012 - link

    "What games actually make good use of the improved graphics?"
    Well for starters newest Gameloft games such as the NOVA 3 tend to be very graphically demanding. Also True Android gamers love to buy emulators from black markets (or after markets if you prefer), such as Nintendo 64 emulator.

    You're obviously iFan so I'm not going into discussion with strength and weaknesses of each OS, but I believe the GS3 uses the same Sony sensor used in iPhone 4s' camera. I seriously doubt that you even own GS3.
  • koyanishi - Tuesday, September 4, 2012 - link

    I believe he does own a Galaxy S III.

    that's because he didn't figure out how to take the screen shot by swiping his hand across the screen.

    The thing is, to do this your hand has to touch the screen. Your hand is in the form of a karate chop and you use the knife edge (sort to speak) to touch the screen and swipe across it.

    I don't think he is that stupid for missing this because I after trying different ways of doing it never figured it out either but only learned of how to do it by reading tips on use of this phone in an android forum.

    However on his other points of how the plastic feels cheap and lack of optimization (whatever that means) of the os in GS III I disagree.
  • bigboxes - Wednesday, June 20, 2012 - link

    Am I wrong? The device doesn't look like it can stand up to much of anything. Better make sure you cover it from top to bottom with some kind of case.
  • ATWindsor - Wednesday, June 20, 2012 - link

    You probably are, plastics can be very solid and lightweight. The old Galaxy S2 is as far as one can tell much more solid than for instance the iphone.
  • Impulses - Wednesday, June 20, 2012 - link

    Samsung's designs may feel cheap at times but that doesn't necessarily translate to better impact survivability... Plastic weighs less and probably absorbs more force during impact... I've never owned a Samsung phone (I'm on my third EVO and my dumb phones were all Nokias & Sony) but I've seen plenty of them fly from my friend's hands. :p The glossy plastic they use probably does scuff easier than most materials tho. Then again, unlike reviewers who go thru phones like underwear, I think the majority of people end up it using cases anyway. I do it to protect my device's resale value as much a anything else.
  • Belard - Wednesday, June 20, 2012 - link

    What resale value?

Log in

Don't have an account? Sign up now