The Apple iPad Review (2012)
by Vivek Gowri & Anand Lal Shimpi on March 28, 2012 3:14 PM ESTThe Next iPhone
Historically the iPad has been the launch vehicle for Apple's next-generation iPhone SoC. It's safe to say that the 45nm A5X we've seen here today won't be finding its way into a smartphone. Instead what we're likely to see in the next iPhone this year is a 28/32nm shrink of the A5, coupled with Qualcomm's 28nm MDM9615 instead of the 45nm MDM9600 enabling LTE support.
It'll be next year before we see the introduction of the A6 in the fourth generation iPad, which will likely bring ARM's Cortex A15 to the table as well as Imagination Technologies' PowerVR Series 6 (codename Rogue) GPU. Apple isn't done driving GPU performance. There's still a chance we'd see the introduction of a Cortex A15 based SoC late this year for the new iPhone but I still believe the timing is too aggressive for that to happen.
Haswell
In working on this review, Vivek IMed me and told me the best part of using an iPad instead of a notebook is the battery life. When the battery indicator reads only 20% left, chances are you've still got a good couple of hours of battery life left on the new iPad. On a MacBook Pro? You're lucky if you get half of that.
The question is, must this gap always exist? The MacBook Pro has much more power hungry silicon, and it's running a much more power hungry OS and application set. I won't go too far into this but one of the promises Intel is making with Haswell, its 2013 microprocessor architecture, is for a > 20x decrease in connected standby power. Intel's goal is to be able to deliver an Ultrabook in 2013 that can remain in connected standby (still receiving emails, Twitter updates, push notfications, etc...) for up to 10 days on a single charge.
What about for a lighter, more tablet like usage model? Will Haswell be able to deliver more iPad-like battery life for most tasks, but offer the horsepower and flexibility to run a traditional OS? I'm hearing very exciting things about next year...
Windows 8
A while ago I made a list of the top 10 things I did with my computer. It looked something like this:
Web Browsing
IM
Photo/Video Editing
Excel
Editing Reviews (HTML)
Publishing Reviews (FTP, CMS access)
3D Gaming
Writing
Email
Twitter
Of that list of 10, most of them could be done on a tablet, but only a couple of them delivered a better experience on a tablet than on a desktop/notebook (web browsing and email). You could argue that interacting with Twitter is also better on a tablet as well. Regardless of where you draw the line however, the fact of the matter is that for a user like me I can't replace a notebook with a tablet or vice versa. I need both. I don't like the idea of needing both, I'd rather just have one that could always deliver the best experience possible.
It's this problem I believe Microsoft is trying to address with Windows 8. Put Windows 8 on a convertible or dockable tablet (ala ASUS' Transformer Prime), with x86 hardware, and you've got a very real solution to this problem. When you want a touchscreen tablet, you've got one. When you want a more traditional workhorse notebook, you've got one there as well. I make the x86 reference because that way you don't lose out on compatibility with all of your older desktop apps that you may rely on.
For years Microsoft has failed to deliver a consumer friendly tablet by forcing a desktop UI on it. Its experience with Media Center taught us all that vastly different usage models need different user interfaces. It took Microsoft a long time to realize this, but with Windows 8 I believe it has one solution to the tablet problem. It is ironic/funny/depressing that with Windows 8 Microsoft is simply making the same mistake it made for years with tablets, in reverse. This time around the desktop experience suffers (or at best, just isn't moved forward) in order to focus more on the tablet experience. Sigh, one of these days they'll figure it out.
The point of this sidebar on Windows 8 is to talk about the iOS equivalent. Apple advocated so strongly with the iPhone for the consolidation of devices, I can't help but assume that we'll see a similar move in the MacBook Air/iPad space. iOS is far more multitasking friendly today than it was a couple of years ago. The support for multitasking gestures alone on the iPad is huge. But there clearly has to be more. I don't even know if iOS 6 is really when we'll see this intersection between tablet and ultra portable happen. Like Haswell, this may also be a 2013 thing...
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mr_ripley - Friday, March 30, 2012 - link
It's a shame some people argue that against the workers when over a hundred of them have committed suicide over the working conditions. How can you still say that they are being offers a better deal here??On the other hand, it is also unfair that Apple is being singled out here. The world of Chinese manufacturing is a dirty one and all major corporations have a part in it. I'd trust Apple over most other companies to make a difference in that regard, and I'm happy to see something is being done in that regard. Ever heard McDonalds CEO touring the slaughterhouse of the meat packing companies??
name99 - Friday, March 30, 2012 - link
Reporting suicides as a number not as a rate shows you to be either a fool or a deliberate liar. How many people, over how many years, comprise the pool from which this suicide number is drawn? Everything I have read says that the actual suicide rate is not only lower than the average rate for China, it is lower than the average rate for the US.mr_ripley - Friday, March 30, 2012 - link
In 2010, 18 workers attempted sucide, 14 succeeded. To me even one in a whole year is not acceptable. If you think that is ok I hope that statistic turns out to be you!!name99 - Saturday, March 31, 2012 - link
The argument was NOT that suicide is a tragedy, it was a claim that FoxConn employees specifically tied to Apple production have such lousy lives that they commit suicide in higher numbers that other people around the world.You have done NOTHING to prove this claim; all you have done is bring up a very different issue.
mr_ripley - Saturday, March 31, 2012 - link
There is no disputing the fact that these deths are related to working conditions. I'm pretty sure this has been well established and documented. However, I did say in my previous post that Apple is unfairly singled out. It could have been any other company.Comparison between suicide rates is irrelevant. Higher sucide rates elsewhere does not justify this problem. Again the fact remains that many people have died and it is directly related to the working conditions.
Apple happens to be in a position to directly influence their lives and make it better, after all they profit in billions from the work these people do. Corporations typically place little value over human life and living conditions (IBM sold equipment to the Nazis to track the Jews in concentration camps). Somehow, I feel Apple is different.
doobydoo - Sunday, April 1, 2012 - link
Dude, sorry but you're talking no sense at all.First of all, pretty much any product you want to buy, electronics wise, uses parts from China where conditions are far worse on average, than Apples factories. So if you actually factored working conditions into the product review, it would look favourable for Apple.
Secondly, your argument that comparison between suicide rates is irrelevant, is absurd. Higher suicide rates where legislation is such that no jobs suffer such terrible conditions that suicide is the only option, such as is the case here, prove that even if working conditions are refined, you still get some depressed people. Your argument, therefore, is with the people who committed suicide. You say it is 'directly related to the working conditions' but where have you evidenced this, at all? You simply haven't. The fact that the suicide rates at Apple factories are lower than some American ones further backs up my point on this.
Every company is in a position to change lives and make them better. You too, are in a position to do this. But guess what. You, just like companies, can do WHATEVER YOU LIKE with your OWN MONEY and have NO OBLIGATION WHATSOEVER to solve the worlds problems. Apple already has amongst the best conditions of factories in China. The amount of profit they make is absolutely irrelevant, if you say Apple should be putting money into this then a lot more manufacturers should also put a lot more money into this. It's very easy to decide what other people 'should' do with their money now, isn't it?
Corporations don't have to adhere to moral values - they are not people. They are there solely to make money. Nothing else. Don't confuse them with people. And I hope you donate every single spare penny to charity and spend every spare second of your time working to build homes in the 3rd world. Oh wait, you're on here crying that other people should do it instead.
Get a hold of yourself you illogical fool.
mr_ripley - Sunday, April 1, 2012 - link
Like I have said before it is a shame some people argue with great zeal against others who are suffering and devalue human life. Fortunately, Tim Cook is not one of them.If scores of people killing themselves citing poor working conditions is not enough proof what is? If your claim that there are work environments in America that have higher suicide rates because of working conditions is true that needs to be investigated as well and rectified.
You give charity to people who are in need and cannot earn for themselves. If you think giving someone fair amount of compensation for hard work is charity you are delusional.
If working in those factories is such a pleasent experience I suggest you try it out for yourself. Maybe the experience might broaden your perspective.
Although, I don't see the point I will attempt to educate you. Legally, a corporation is considered as a person, that is right just like a live human being. Regardless of that corporations are run by people and actions of a corporation reflect upon the morality of the people running them.
I will stop here as there is no point in continuing but you can respond with more insults and accusations of what I do or have done which frankly is no concern of yours.
PeteH - Monday, April 2, 2012 - link
I've not seen a single report of people killing themselves and citing "poor working conditions" as the reason. Can you provide a link?There have been reports of people killed because of unsafe working conditions, but that's a different issue. Maybe you're confusing the two.
mr_ripley - Tuesday, April 3, 2012 - link
Here's a Wikipedia link: you can read some of the circumstances and judge for yourself.They may not have said it in so many words but it is clear they were unhappy with ther work environment.
Imagine your boss coming and beating you up because you lost an iPhone prototype!!!
mr_ripley - Tuesday, April 3, 2012 - link
http://en.wikipedia.org/wiki/Foxconn_suicides