AMD Radeon HD 7870 GHz Edition & Radeon HD 7850 Review: Rounding Out Southern Islands
by Ryan Smith on March 5, 2012 12:01 AM ESTFinal Words
With 3 major launches in under 3 months it seems like I’ve written he same thing time and time again, and that wouldn’t be an incorrect observation. By being the first to deploy 28nm GPUs AMD has been enjoying a multi-month lead on NVIDIA that has allowed them to set their own pace, and there’s little NVIDIA can do but sit back and watch. Consequently we’re seeing AMD roll out a well-orchestrated launch plan unhindered, with AMD launching each new Southern Islands card at exactly the place they’ve intended to from the beginning.
At each launch AMD has undercut NVIDIA at critical points, allowing them to push NVIDIA out of the picture, and the launch of the Radeon HD 7800 series is no different. AMD’s decision to launch the 7870 and 7850 at roughly $25 to $50 over the GTX 570 and GTX 560 Ti respectively means that NVIDIA’s cards still have a niche between AMD’s price points for the time being, but this is effectively a temporary situation as NVIDIA starts drawing down inventory for the eventual Kepler launch.
Starting with the Radeon HD 7870 GHz Edition, AMD is effectively in the clear for the time being. At roughly 9% faster than the GTX 570 there’s little reason to get the GTX 570 even with the 7870’s price premium; it’s that much faster, cooler, and quieter. With the launch of Pitcairn and the 7870 in particular, GF110 has effectively been removed from competition after a nearly year and a half run.
As for the Radeon HD 7850, things are not so clearly in AMD’s favor. From a power perspective it's by far the fastest 150W card you can buy, and that alone will earn AMD some major OEM wins along with some fans in the SFF PC space. Otherwise from a price perspective it’s certainly the best $250 card you can buy, but then that’s the catch: it’s a $250 card. With GTX 560 Ti prices starting to drop below $200 after rebate, the 7850 is nearly $50 more expensive than the GTX 560 Ti. At the same time its performance is only ahead of the GTX 560 Ti by about 9% on average, and in the process it loses to the GTX 560 Ti at a couple of games, most importantly Battlefield 3 by about 8%. AMD has a power consumption lead to go along with that performance lead, but without retail cards to test it’s not clear whether that translates into any kind of noise improvements over the GTX 560 Ti. In the long run the 7850 is going to be the better buy – in particular because of its additional RAM in the face of increasingly VRAM-hungry games – but $199 for a GTX 560 Ti is going to be hard to pass up while it lasts.
Of course by being in the driver’s seat overall when it comes to setting video card prices AMD has continued to stick to their conservative pricing, both to their benefit and detriment. The 7800 series isn’t really any cheaper than the 6900 series it replaces; in fact it’s probably a bit more expensive after you factor in the rebates that have been running on the 6900 series since last summer. But these prices stop the bleeding from what has been an aggressive price war between the two companies over the last 3 years, which is going to be of great importance to AMD in the long run.
Nevertheless we’re largely in the same situation now as where we were with the 7700 series: AMD has only moved a small distance along the price/performance curve with the 7800 series, and they’re in no particular hurry to change that. But if nothing else, on the product execution side of things AMD has done a much better job, getting their old cards out of the market well ahead of time in order to keep from having to compete with themselves. As a result your choices right now at $200+ are the 7800 and 7900 series, or last-generation Fermi cards. Otherwise we’re in a holding pattern until AMD brings prices down, which considering Pitcairn is the replacement for the Barts-based 6800, could potentially be quite a reduction in the long run.
Wrapping things up, at this point in time AMD has taken firm control of the $200+ video card market. The only real question is this: for how long? AMD enjoyed a nearly 6 month lead over NVIDIA when rolling out the first generation of 40nm DX11 cards, but will they enjoy a similarly long lead with the first generation of 28nm cards? Only time will tell.
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Zumzifero - Monday, March 5, 2012 - link
I agree with you about some of your statements but not all.Price are too high and everybody seems to agree.
Then, if you are just aiming at performances I think you may find good use for some of those 69x0 still on shelves.
These 7xx0 cards have some use anyway: 7750 are great for all those budget HP and similiar you can buy in mega-store. You can play decently phasing out hose horrendous GeF 320 you get inside.
About apps supporting AMD vs Nvidia, I' may point out that recent NV drivers are castrated by choice with everything supporting a super expensive Quadro line, meaning you may find yourself much more comfortable with an obsolete GF260 then with a GT560ti. This does not applies for AMD that (as fare as it lasts) is not jeopardizing our effort to actually "work" on a "non pro" rig. I doubt you'd really need an HD7970 for Solidworks or 3DStudio (if you do, better go with a pro card), but if you spend several hours on a PC with these programs, I guess you may find interesting stuff like the much despised HD7850, which can play games, video, multi monitor systems and professional apps without killing you with the energy bill.
HD7970 may not be a wonder in terms of raw power (albeit being almost as fast as a 6990 or a 590) but it actually draws less then previous generations while being so much faster.
Still, prices are high, which I don't like, but, would you be the CEO at AMD, how would you have behaved knowing that, until Nvidia comes out with it's line costumers have no alternatives for PCI 3.0 and DX 11.1? they know they will be able to lower these prices substancially if needed.
I'm a causal gamer, and an architect, and the programs I need are not Quadro or FirePro certified so I can happily live with mainstream graphic cards. I'm using a GTX560ti but I plan to build a new rig based on Ivy Bridge 3770, ITX 2HD Raid 1, 2 SSD (one for HD caching) inside quite small Lian Li P08...
Since IvyB is not out yet I guess I'll wait and see what nVidia has to offer, but how bad do you think a 7850 would be in it?
Last but not least, US is not the world, and AMD sells globally: do you know how much higher are energy bills outside your country? You can find nfo on this site if you are interested.
Given the nVidia trend since GT200 serie (meaning horrendous power/speed ratio), I don't held my finger crossed about Kepler. I hope I'm wrong.
chizow - Monday, March 5, 2012 - link
Its not about the % of people who own those cards, its that those are the people who would most likely be in the market for one of these GPUs since they've already bought in that range.Anyone who bought a GPU in the last 24-30 months has very little reason to buy one of these cards as its really not offering any significant increase in performance that they couldn't have gotten at the same price points over the last 24-30 months. That's the problem.
Sure there's some power consumption benefits from these new parts, but that's usually just a by-product of the die shrink that's a bonus that's far lower concern than actual price and performance.
For someone buying their 1st GPU today yeah it makes more sense to buy this over an older part, but for the rest of the market, there's really no progress here with AMD's 7-series line-up.
Alpert - Tuesday, March 6, 2012 - link
I registered a account here just to reply to you, now don't you feel special. Well you should because you can't see that the 7870 is priced $200 below that of a GTX580. So I don't understand what you mean by saying"price/performance. Southern Island has been a huge disappointment so far".
That don't make sense, My only complaint is a miserable $20 that is the cards being $20 over priced.
Zoomer - Wednesday, March 7, 2012 - link
SI is about compute, not raw gaming performance. That's where much of the transistor budget went.The deep idle state probably didn't help as well. Wonder how much area that took. I doubt 7W in a desktop environment matters, as even in a crossfire setup, that's just 14 W. For laptops, sure. For dense compute clusters, maybe, if it's going to be idle.
steambuns - Monday, March 5, 2012 - link
Never expected them to be this fast!!they have not shown up with online stores yet, cannot wait to pick one up
$350 for the speed of $500 cards works for me.. 7870 in my future plans.
venomblade - Monday, March 5, 2012 - link
The 7870 looks perfect for me! Was kinda hoping for a $300 pricepoint, but for this kind of performance I'd be more than willing to shell out a bit more. And wow looking at the skyrim benchmarks when the vram made the fps crash was just daunting. At first glance I was wondering how could the 570 and up be two times faster than a 560 ti in Skyrim. Also, not a big deal but you put "GTX 570 ti collapses beyond 1920."jjj - Monday, March 5, 2012 - link
This is not even funny and the sad part is that AMD is being nasty and pullng the 69xx series since they were a better deal (the 6970 started at 300$ after price cuts and/or MIR).The entire 7xxx prod line is a huge dissapointment price wise,for now.
tynopik - Monday, March 5, 2012 - link
why don't you use the gpu benchmarks that people actually care about? bitcoin, F@H, even RC5-72also various elcomsoft and other password recovery tools use the GPU
Ryan Smith - Monday, March 5, 2012 - link
Hi tynopik;We've actually considered all of those programs, but we've rejected them for various reasons.
Bitcoin: Hand optimized assembly that works poorly with brand-new cards
F@H: Works poorly with new AMD cards. Also, difficult to benchmark
RC5-72:Hand optimized assembly that works poorly with brand-new cards. Also, it's basically a proxy test for a fast ROTL operation.
Password Tools: Basically a proxy test for having many simple shaders, and a proxy test for a fast ROTL operation
Basically with the possible exception of F@H, all of those programs are the same type of edge case for AMD's old generation hardware. Which is not to say that they're not important, but we don't pick our compute benchmarks just to evaluate the relative performance of video cards. We also pick them to better understand their architectures and their strengths & weaknesses; those benchmarks would not have told us much of value about Fermi or GCN.
kreacher - Monday, March 5, 2012 - link
I was also considering an upgrade from my 5850 and was waiting for 7800 series. Really disappointed to see the small performance gains after two generations.