Drivers & ISV Relations

As we noted last week with the release of the Catalyst 12.1 preview, AMD has a lot of technical and reputational debt to dig themselves out of when it comes to their Catalyst drivers. AMD dropped the ball this fall a number of times, failing to deliver on appropriate drivers for Rage, Battlefield 3, and The Elder Scrolls V: Skyrim in a timely manner. This isn’t something AMD is shying away from either – they know they screwed up and they’ll admit as much – but the question remains of how they intend to improve from there. Now that they once again have the leading single-GPU video card they need to have the leading drivers to run it.

Part of this redemption will come from the addition of new features, if only to reach parity with NVIDIA. Catalyst 12.1 introduced custom application profiles, while as we discussed with Eyefinity, Catalyst 12.2 will add to AMD’s suite of Eyefinity features with custom resolutions and the ability to relocate the Windows task bar. Furthermore AMD has features in the development pipeline for their Catalyst drivers for introduction later this year, but at this point it’s too early to talk about them.

 

But new features alone can’t fix every single thing that has ailed AMD in the past year, so the question remains: how does AMD intend to fix their poor delivery of optimized drivers for new games? It’s a question AMD cannot (or will not) completely answer in detail, but it’s a question for which there’s at least part of an answer.

The fundamental answer is more. More developers, more quality assurance, and above all more money. By all accounts NVIDIA sinks a lot of money into driver development and ISV and it usually shows. AMD is going to spend more resources on driver development at home and this is going to help a great deal, but at the same time it would seem that they’ve finally come to realize that great ISV relationships require that AMD be more proactive than how they’ve been in the past.

ISV relations covers a large umbrella of activities. Not only does this mean providing support to developers who request it, but it means providing cross-promotion marketing, encouraging developers to make use of your features (if only to help spur the creation of the killer app), and actively seeking out important development houses so that AMD’s interests and concerns are represented and represented early. It’s been said that the most important thing NVIDIA ever did with ISV relations was to send out their own engineers to development houses on their own dime to provide free support – essentially investing at least a small amount of money into a major game. The payoff of this was that NVIDIA was literally there to represent their interests, and conversely they had a chance to evaluate the game early and get to work on optimizations and SLI support well before it shipped. Snark about TWIMTBP aside, that’s where NVIDIA has raised the bar with ISV relations. That’s what AMD needs to follow.

To that extent AMD has reorganized the budget process for their ISV relations department. Neal Robison, the director of ISV relations, now directly controls a much larger ISV relations budget, whereas previously the ISV relations budget was apparently controlled by several parties. Having more funding for ISV relations won’t solve AMD’s issues on its own – It’s all about how that money is spent – but clearly AMD is on the right path by being able to afford to be more proactive about their ISV relationships.

Whether these changes will pay off as AMD is expecting them to remains to be seen, but from our discussions it’s apparent that AMD is trying harder than ever before. A great product requires good hardware and good software; AMD has the former in Tahiti, now it’s time to see if they can deliver on the latter.

Closing out the subject of drivers, AMD is also using the Southern Islands launch to outline their plans for Windows 8. AMD is promising that they will deliver drivers for Windows 8 on the same schedule as they have for Windows 7 and Windows Vista – new drivers will be available for the Windows 8 Beta, RC, and RTM releases. Furthermore as Microsoft has continually iterated on the WDDM driver stack since Vista, AMD will continue to be able to offer a single unified driver that covers all of the WDDM OSes (Vista, 7, and 8).

Image Quality: Anisotropic Filtering Tweaks & Tessellation Speed Meet the Radeon HD 7970
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  • CeriseCogburn - Sunday, March 11, 2012 - link

    We'll have to see if amd "magically changes that number and informs Anand it was wrong like they did concerning their failed recent cpu.... LOL
    That's a whole YEAR of lying to everyone trying to make their cpu look better than it's actual fail, and Anand shamefully chose to announce the number change "with no explanation given by amd"... -
    That's why you should be cautious - we might find out the transistor count is really 33% different a year from now.
    Reply
  • piroroadkill - Thursday, December 22, 2011 - link

    Only disappointing if you:

    a) ignored the entire review
    b) looked at only the chart for noise
    c) have brain damage
    Reply
  • Finally - Thursday, December 22, 2011 - link

    In Eyefinity setups the new generation shines: http://tinyurl.com/bu3wb5c Reply
  • wicko - Thursday, December 22, 2011 - link

    I think the price is disappointing. Everything else is nice though. Reply
  • CeriseCogburn - Sunday, March 11, 2012 - link

    The drivers suck Reply
  • RussianSensation - Thursday, December 22, 2011 - link

    Not necessarily. The other possibility is that being 37% better on average at 1080P (from this Review) over HD6970 for $320 more than an HD6950 2GB that can unlock into a 6970 just isn't impressive enough. That should be d). Reply
  • piroroadkill - Friday, December 23, 2011 - link

    Well, I of course have a 6950 2GB that unlocked, so as far as I'm concerned, that has been THE choice since the launch of the 6950, and still is today.

    But you have to ignore cost at launch, it's always high.
    Reply
  • CeriseCogburn - Thursday, March 08, 2012 - link

    I agree RS, as these amd people are constantly screaming price percentage increase vs performance increase... yet suddenly applying the exact combo they use as a weapon against Nvidia to themselves is forbidden, frowned upon, discounted, and called unfair....
    Worse yet, according to the same its' all Nvidia's fault now - that amd is overpriced through the roof...LOL - I have to laugh.
    Also, the image quality page in the review was so biased toward amd that I thought I was going to puke.
    Amd is geven credit for a "perfect algorythm" that this very website has often and for quite some time declared makes absolutely no real world difference in games - and in fact, this very reviewer admitted the 1+ year long amd failure in this area as soon as they released "the fix" - yet argued everyone else was wrong for the prior year.
    The same thing appears here.
    Today we find out the GTX580 nvidia card has much superior anti-shimmering than all prior amd cards, and that finally, the 7000 high end driver has addressed the terrible amd shimmering....
    Worse yet, the decrepit amd low quality impaired screens are allowed in every bench, with the 10% amd performance cheat this very site outlined them merely stated we hope Nvidia doesn't so this too - then allowed it, since that year plus ago...
    In the case of all the above, I certainly hope the high end 797x cards aren't CHEATING LIKE HECK still.
    For cripe sakes, get the AA stuff going, stop the 10% IQ cheating, and get our bullet physics or pay for PhysX, and stabilize the drivers .... I am sick of seeing praise for cheating and failures - if they are (amd) so great let's GET IT UP TO EQUIVALENCY !
    Wow I'm so mad I don't have a 7970 as supply is short and I want to believe in amd for once... FOR THE LOVE OF GOD DID THEY GET IT RIGHT THIS TIME ?!!?
    Reply
  • slayernine - Thursday, December 22, 2011 - link

    Holy fan boys batman!

    This comment thread reeks of nvidia fans green with jealousy
    Reply
  • Hauk - Thursday, December 22, 2011 - link

    LOL, Wreckage first!

    Love him or hate him, he's got style..
    Reply

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