Drivers & ISV Relations

As we noted last week with the release of the Catalyst 12.1 preview, AMD has a lot of technical and reputational debt to dig themselves out of when it comes to their Catalyst drivers. AMD dropped the ball this fall a number of times, failing to deliver on appropriate drivers for Rage, Battlefield 3, and The Elder Scrolls V: Skyrim in a timely manner. This isn’t something AMD is shying away from either – they know they screwed up and they’ll admit as much – but the question remains of how they intend to improve from there. Now that they once again have the leading single-GPU video card they need to have the leading drivers to run it.

Part of this redemption will come from the addition of new features, if only to reach parity with NVIDIA. Catalyst 12.1 introduced custom application profiles, while as we discussed with Eyefinity, Catalyst 12.2 will add to AMD’s suite of Eyefinity features with custom resolutions and the ability to relocate the Windows task bar. Furthermore AMD has features in the development pipeline for their Catalyst drivers for introduction later this year, but at this point it’s too early to talk about them.

 

But new features alone can’t fix every single thing that has ailed AMD in the past year, so the question remains: how does AMD intend to fix their poor delivery of optimized drivers for new games? It’s a question AMD cannot (or will not) completely answer in detail, but it’s a question for which there’s at least part of an answer.

The fundamental answer is more. More developers, more quality assurance, and above all more money. By all accounts NVIDIA sinks a lot of money into driver development and ISV and it usually shows. AMD is going to spend more resources on driver development at home and this is going to help a great deal, but at the same time it would seem that they’ve finally come to realize that great ISV relationships require that AMD be more proactive than how they’ve been in the past.

ISV relations covers a large umbrella of activities. Not only does this mean providing support to developers who request it, but it means providing cross-promotion marketing, encouraging developers to make use of your features (if only to help spur the creation of the killer app), and actively seeking out important development houses so that AMD’s interests and concerns are represented and represented early. It’s been said that the most important thing NVIDIA ever did with ISV relations was to send out their own engineers to development houses on their own dime to provide free support – essentially investing at least a small amount of money into a major game. The payoff of this was that NVIDIA was literally there to represent their interests, and conversely they had a chance to evaluate the game early and get to work on optimizations and SLI support well before it shipped. Snark about TWIMTBP aside, that’s where NVIDIA has raised the bar with ISV relations. That’s what AMD needs to follow.

To that extent AMD has reorganized the budget process for their ISV relations department. Neal Robison, the director of ISV relations, now directly controls a much larger ISV relations budget, whereas previously the ISV relations budget was apparently controlled by several parties. Having more funding for ISV relations won’t solve AMD’s issues on its own – It’s all about how that money is spent – but clearly AMD is on the right path by being able to afford to be more proactive about their ISV relationships.

Whether these changes will pay off as AMD is expecting them to remains to be seen, but from our discussions it’s apparent that AMD is trying harder than ever before. A great product requires good hardware and good software; AMD has the former in Tahiti, now it’s time to see if they can deliver on the latter.

Closing out the subject of drivers, AMD is also using the Southern Islands launch to outline their plans for Windows 8. AMD is promising that they will deliver drivers for Windows 8 on the same schedule as they have for Windows 7 and Windows Vista – new drivers will be available for the Windows 8 Beta, RC, and RTM releases. Furthermore as Microsoft has continually iterated on the WDDM driver stack since Vista, AMD will continue to be able to offer a single unified driver that covers all of the WDDM OSes (Vista, 7, and 8).

Image Quality: Anisotropic Filtering Tweaks & Tessellation Speed Meet the Radeon HD 7970
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  • RussianSensation - Saturday, January 14, 2012 - link

    BF3 is not a 2012 game.......

    Also, most of us have been gaming on our older cards. Who in the world who has a previous high-end card is going to drop $600 for BF3 alone? No thanks.
  • SSIV - Saturday, February 18, 2012 - link

    Since there's a new driver out for there cards we can now regard these results with a grain of salt. Revise the benchmarks!
  • DaOGGuru - Thursday, March 1, 2012 - link

    I don't know why people keep forgeting about the 560ti 2win. Yes I said 2win = 2 560ti processors on one card. It still kills the 7970 numbers in BF3 by 20Fps. and is same price. It also beats the 580 and is cheaper. It's a single card with 50amp min. draw and it will smoke anything except 590 and the 6990...

    http://www.guru3d.com/article/evga-geforce-gtx-560...
  • CeriseCogburn - Thursday, March 8, 2012 - link

    Oh, right, well this isn't an nvidia card review, so we won't hear from 50 posts about how some CF (would be SLI of course in this case) combo will whip the crap out of it in performance and price...
    You know ?
    That's how it goes...
    Usually the articel itself rages on about how some amd CF combo is really so much good and better and blah blah blah.... then the rpice perf, then the results - on and on and on ....
    ---
    The angry ankle biters are swarmed up on the under red dog radeon side...
    --
    So you made a very good point, I'm just sorry it took 29 pages of reading to get to it, in it's glorious singularity.... you shouldn't strike out in independent thought like that it's dangerous.... not allowed unless the card being reviewed is an nvidia !!!!
  • DaOGGuru - Thursday, March 1, 2012 - link

    oops... forgot to say look at previous post links BF3 rating for the 560ti 2win and compare to this charts 7970 fps. The 2win is pumping out @20 more FPS and is $50.00 - $100.00 cheaper than the 7970... lame.. ATi is still behind Nvidia but proud of it! lol They are just now catching up to Nvidia's tessellations and oh and AFTER they changed to a "cuda core copy" architecture and posting it as big news... Evga's older 560ti 2win still dusts it by 20FPS.. lame.
  • DaOGGuru - Thursday, March 1, 2012 - link

    sorry 10FPS not 20.. it's late.
  • DaOGGuru - Thursday, March 1, 2012 - link

    I don't get what's the hub-bub about the 7970.. sure it's the fastest single cpu;BUT, for $50.00-$100.00 less you can get the 560Ti 2win (dual cpu) that smokes the 7970 and the 2win PCB does have an SLI bridge and is cabapable of doing SLI to a second card but it's currently locked by Nvidia (see paragraph 3).

    Also, the 2win draws a min of only 50amps (way less than most sli configurations) 1. has a considerably lower noise dba, 2. runs cooler and with less power than almost all the high end cards and 3. will run 3 montiors in Nvidia 2D and 3D surround off a single card! 4.Will kill the GTX 580 by @33-23% (depending on review) 5. Will beat the 590 in some sample testing for TDP. And finally 6. will kill the 7970 by 10-20FPS in BF3 including by 10FPS in 1920x1200 4AA-16AF Ultra high mode. So, why have people forgotten the 2win? It's a singlecard, multi-GPU, full 3D/2D surround without a second card in SLI, $500.00USD beast !

    OH and for those that say you can't SLI with a second 2win.... http://www.guru3d.com/article/evga-geforce-gtx-560... (this review states on conclusion page) > quote " you will have noticed there is a SLI connector on the PCB. Unfortunately you can not add a second card to go for quad-SLI mode. It's not a hardware limitation, yet a limitation set by NVIDIA, the GTX 560 Ti series is only allowed in 2-way SLI mode, which this card already is."

    ... So actually, the card is cabale 2card SLI but Nvidia for some (gosh aweful reason) won't let the dog off the chain. Probably because it will absolutely kill the need for a GTX580, 570, 560 Ti SLI configuration for ever!

    Resources: (pay attention to BF3 FPS and compare to 7970 FPS in this article.)
    http://www.anandtech.com/show/5048/evgas-geforce-g...
    http://www.guru3d.com/article/evga-geforce-gtx-560...
    Peace...
  • DaOGGuru - Thursday, March 1, 2012 - link

    I don't get what's the hub-bub about the 7970.. sure it's the fastest single CPU; BUT, for $50.00-$100.00 less you can get the 560Ti 2win (dualCPU) that smokes the 7970 and the 2win PCB does have an SLI bridge and is capable of doing SLI to a second card but it's currently locked by Nvidia (see paragraph 3).

    Also, the 2win draws a min of only 50amps (way less than most sli configurations) 1. Has a considerably lower noise DBA, 2. runs cooler and with less power than almost all the high end cards and 3. Will run 3 monitors in Nvidia 2D and 3D surround off a single card! 4.Will kill the GTX 580 by @33-23% (depending on review) 5. Will beat the 590 in some sample testing for TDP. And finally 6. will kill the 7970 by 10-20FPS in BF3 including by 10FPS in 1920x1200 4AA-16AF Ultra high mode. So, why have people forgotten the 2win? It's a single card, multi-GPU, full 3D/2D surround without a second card in SLI, $500.00USD beast !

    OH and for those that say you can't SLI with a second 2win.... http://www.guru3d.com/article/evga-geforce-gtx-560... (this review states on conclusion page) > quote " you will have noticed there is a SLI connector on the PCB. Unfortunately you cannot add a second card to go for quad-SLI mode. It's not a hardware limitation, yet a limitation set by NVIDIA, the GTX 560 Ti series is only allowed in 2-way SLI mode, which this card already is."

    ... So actually, the card is capable 2card SLI but Nvidia for some (gosh awful reason) won't let the dog off the chain. Probably because it will absolutely kill the need for a GTX580, 570, 560 Ti SLI configuration forever!

    Resources: (pay attention to BF3 FPS and compare to 7970 FPS in this article.)
    http://www.anandtech.com/show/5048/evgas-geforce-g...
    http://www.guru3d.com/article/evga-geforce-gtx-560...
    Peace...
  • CeriseCogburn - Thursday, March 8, 2012 - link

    Ummm.... I read you, I see your frustration with all the posts - just refer to my one above there - you really should not be dissing the new amd like that - they like are 1st and uhh... nvidia is evil... so no comparisons like that are allowed when the fanboy side content is like 100 to 1....
    Now next nvidia card review you will notice a hundred posts on how this or that CF beats the nvidia in price perf and overall perf, etc, and it will be memorized and screamed far and wide...
    Just like... your point "doesn't count", okay ?
    It's best to ignore you GREEN fanboy types... ( yes even if you point out gigantic savings, or rather especially when you do...)
    Thanks for waiting till page 30 - a wise choice.
  • CeriseCogburn - Sunday, March 11, 2012 - link

    Southern Islands is a whole generation late. AMD promised us this SI in the last generation 6000 series. Then right before that prior release, they told us they had changed everything and 6000 was not Southern Islands anymore. LOL
    Talk about late - it's what two years late ?
    Maybe it's three years....
    In every case here, Nvidia beat them to the core architecture by two years. Now amd is merely late to the party crashing copycats....
    That's late son, that's not original, that's not innovative, that's not superior, it's tag a long tu loo little sister style.

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