Drivers & ISV Relations

As we noted last week with the release of the Catalyst 12.1 preview, AMD has a lot of technical and reputational debt to dig themselves out of when it comes to their Catalyst drivers. AMD dropped the ball this fall a number of times, failing to deliver on appropriate drivers for Rage, Battlefield 3, and The Elder Scrolls V: Skyrim in a timely manner. This isn’t something AMD is shying away from either – they know they screwed up and they’ll admit as much – but the question remains of how they intend to improve from there. Now that they once again have the leading single-GPU video card they need to have the leading drivers to run it.

Part of this redemption will come from the addition of new features, if only to reach parity with NVIDIA. Catalyst 12.1 introduced custom application profiles, while as we discussed with Eyefinity, Catalyst 12.2 will add to AMD’s suite of Eyefinity features with custom resolutions and the ability to relocate the Windows task bar. Furthermore AMD has features in the development pipeline for their Catalyst drivers for introduction later this year, but at this point it’s too early to talk about them.

 

But new features alone can’t fix every single thing that has ailed AMD in the past year, so the question remains: how does AMD intend to fix their poor delivery of optimized drivers for new games? It’s a question AMD cannot (or will not) completely answer in detail, but it’s a question for which there’s at least part of an answer.

The fundamental answer is more. More developers, more quality assurance, and above all more money. By all accounts NVIDIA sinks a lot of money into driver development and ISV and it usually shows. AMD is going to spend more resources on driver development at home and this is going to help a great deal, but at the same time it would seem that they’ve finally come to realize that great ISV relationships require that AMD be more proactive than how they’ve been in the past.

ISV relations covers a large umbrella of activities. Not only does this mean providing support to developers who request it, but it means providing cross-promotion marketing, encouraging developers to make use of your features (if only to help spur the creation of the killer app), and actively seeking out important development houses so that AMD’s interests and concerns are represented and represented early. It’s been said that the most important thing NVIDIA ever did with ISV relations was to send out their own engineers to development houses on their own dime to provide free support – essentially investing at least a small amount of money into a major game. The payoff of this was that NVIDIA was literally there to represent their interests, and conversely they had a chance to evaluate the game early and get to work on optimizations and SLI support well before it shipped. Snark about TWIMTBP aside, that’s where NVIDIA has raised the bar with ISV relations. That’s what AMD needs to follow.

To that extent AMD has reorganized the budget process for their ISV relations department. Neal Robison, the director of ISV relations, now directly controls a much larger ISV relations budget, whereas previously the ISV relations budget was apparently controlled by several parties. Having more funding for ISV relations won’t solve AMD’s issues on its own – It’s all about how that money is spent – but clearly AMD is on the right path by being able to afford to be more proactive about their ISV relationships.

Whether these changes will pay off as AMD is expecting them to remains to be seen, but from our discussions it’s apparent that AMD is trying harder than ever before. A great product requires good hardware and good software; AMD has the former in Tahiti, now it’s time to see if they can deliver on the latter.

Closing out the subject of drivers, AMD is also using the Southern Islands launch to outline their plans for Windows 8. AMD is promising that they will deliver drivers for Windows 8 on the same schedule as they have for Windows 7 and Windows Vista – new drivers will be available for the Windows 8 Beta, RC, and RTM releases. Furthermore as Microsoft has continually iterated on the WDDM driver stack since Vista, AMD will continue to be able to offer a single unified driver that covers all of the WDDM OSes (Vista, 7, and 8).

Image Quality: Anisotropic Filtering Tweaks & Tessellation Speed Meet the Radeon HD 7970
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  • GTVic - Thursday, December 22, 2011 - link

    The first Fermi version they demo'd was a mock-up held together with wood screws. That is not a good launch... Reply
  • RussianSensation - Thursday, December 22, 2011 - link

    And the real launch version produced Tessellation performance that took HD7970 to pass, had compute performance that HD7970 can barely best today, had Mega Texture support that HD7970 just added now 2 years later, had scalar SIMD architecture that took AMD 2 years to release. Reply
  • Scali - Friday, December 23, 2011 - link

    HD7970 doesn't actually surpass Fermi's tessellation, apart from tessellation factors 10 and below:
    http://www.pcgameshardware.de/aid,860536/Test-Rade...
    From factor 11 to 64, Fermi still reigns supreme.

    (This is with AMD's SubD11 sample from the DirectX 11 SDK).
    Reply
  • Scali - Friday, December 23, 2011 - link

    Uhhh no. They demo'ed a real Fermi obviously.
    It was just a development board, which didn't exactly look pretty, and was not in any way representative of the card that would be available to end-users.
    So they made a mock-up to show what a retail Fermi WOULD look like, once it hits the stores.
    Which is common practice anyway in the industry.
    Reply
  • fllib19554 - Thursday, January 12, 2012 - link

    off yourself cretin. Reply
  • futurepastnow - Thursday, December 22, 2011 - link

    You misspelled "impressive." Reply
  • slayernine - Thursday, December 22, 2011 - link

    What Wreckage really meant to say was that it was disappointing for nVidia to get pummelled so thoroughly. Reply
  • unaligned - Friday, December 23, 2011 - link

    A year old card pummeled by the newest technology? I would hope so. Reply
  • MagickMan - Thursday, December 22, 2011 - link

    Go shoot yourself in the face, troll. Reply
  • rs2 - Thursday, December 22, 2011 - link

    Yes, yes. 4+ billion transistors on a single chip is not impressive at all. Why, it's not even one transistor for every person on the planet yet. Reply

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