The Windows Store

As we mentioned previously, the Windows Store will be the Metro carrot for developers. At the same time it will be a significant change for end-users, double-so for Windows users who move to ARM.

Fundamentally the Windows Store is as you’d expect: it’s Microsoft’s rendition of the application stores we see on Mac OS X, iOS, Android, Ubuntu, etc. It will have a prominent place in Windows 8 (currently it’s the 2nd tile) and Microsoft would be very happy if all of their developers distributed applications through it. For x86/x64 users it will be just another source of applications; Metro applications can be sold through it, while for Win32 applications it will act as a listing service directing users to the owner's website. For ARM users however the Windows Store will be the only place users can get applications from, thereby not only requiring they be Metro, but that the entire experience for ARM users will be a walled garden like iOS.

Unfortunately the Store is one of the few features Microsoft showed off during the press event that was not enabled on our tablet. Right now Microsoft is still working on what their content standards will be, a Terms of Service agreement, pricing/developer cuts, etc.

As it stands the store itself looks like functions exactly how you’d expect a Metro based application store to behave. The store will only be accepting and selling Metro applications, so non-Metro applications will continue to be installed via traditional methods.

The Windows Store alongside Metro’s APIs will serve as a two-pronged approach for security for Microsoft. Metro applications will have a fine grained permissions system similar to Android, and as a result most applications will have even fewer rights than today’s applications running with user level permissions, as applications will only be given the permissions they ask for and the user approves. Meanwhile the Store’s content approval process will further weed out bad applications. As such we’d expect Microsoft’s pitch to end-users to be something along this line: so long as you stay in the walled garden, you’re guaranteed to be secure.

From an end-user perspective one big thing differentiating the Windows Store from Apple’s Mac App Store is that Microsoft will also be allowing developers to offer time limited trials through the store, by building on top of Microsoft’s existing DRM/licensing technologies. Along these lines Microsoft will also be offering the now obligatory ability to make in-application purchases, allowing developers to sell application features beyond just the application itself.

We’re still waiting to see how software updates are handled, but at this point it’s reasonable to expect that they will become part of the Windows Update process as low-priority updates.

The layout/categorization of the store hasn’t been finalized, but it’s going to be of great interest from developers and end-users alike thanks to its significant status on ARM devices. Microsoft has gained a lot of experience from the Xbox Live Store, and at the same time developers have gained a lot of experience living and dying by the Xbox Live Store. As it currently stands Microsoft will have a curated “Spotlight” category, while other categories such as “Games” will be semi-to-fully automated.

From a development standpoint Microsoft is pitching the Store not only as an easy to access storefront for their wares, but as a source of analytic/telemetry information. Developers will have access to sales data (including sales relative to category leaders), crash reports, certain usage statistics, and other types of information commonly seen in other application stores.

Finally for developers, Microsoft is also looking at what they can do to beat Apple when it comes to application submission and approval. The Windows Store will of course have content restrictions and technical requirements, and Microsoft is looking to capitalize on making those mechanisms transparent versus Apple’s black box process. The Store’s terms have not been finalized yet, but Microsoft is promising that they’ll clearly outline what will be acceptable for the Store. For applications already submitted to the Store there will be a status page developers can access that will tell them which stage their application is currently at: pre-processing, security testing, technical compliance, content compliance, signing and publishing, and finally release. Microsoft’s technical compliance requirements will be public, and developers will have access to the tools needed to test technical compliance ahead of time to confirm compliance before submitting it to Microsoft.

Developing For Metro – WinRT: The Metro API The Technical Side Of Windows 8
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  • Zan Lynx - Wednesday, September 14, 2011 - link

    Interesting isn't it, that Microsoft has made versions of Server 2008 that don't have a desktop.

    I haven't run a server with a GUI in the last 12 years. Who would?

    Text file based configuration that can be remotely managed, programmed and monitored entirely by script...

    Using a GUI to point and click is horribly inefficient and doesn't scale to more than two servers.

    Real sysadmins don't do pretty. They want it to work. Real sysadmins don't spend time clicking GUI buttons configuring new machines. They boot them and they auto-configure from the network. You never touch a GUI. Just the power button.

    You might use a GUI to configure one user as a template in Active Directory. You'd never use the GUI to add 100 new employees to the system.

    The real use for the GUI is to distract the management while you get real work done behind the scenes using a laptop and an SSH command line.

    A GUI for tiling your command windows might be acceptable. Barely.
  • smithg5 - Wednesday, September 14, 2011 - link

    My point wasn't that all sysadmins use GUIs now, but that the GUI hasn't gotten in the way of sysadmin work on a command-line, even though in most cases for Windows it starts up with the computer. This is a useful analogy for all these fears about Metro in a business environment.

    That said, most of the volume Microsoft sees for Windows server is that "two servers" size environment. Most businesses don't even have 100 employees. For the rest you'll still have your desktop, and that desktop will still have a command-line interface. And hey, they might even make desktop-less, Metro-less versions for the enterprise. If they don't, it won't somehow make your text-file configuration, CLI remote administration wizardry stop working. You'll just be a couple of clicks from that when you start up your server/laptop, and then you'll have something pretty to look at during your breaks. Those servers that you never see the desktop of will benefit from a smaller memory footprint. What's the problem?
  • piroroadkill - Thursday, September 15, 2011 - link

    No, not really. For the vast majority, the gui represented a way to use a computer that made sense to more people.

    Metro is just a kind of gui, but heavily designed around touch and full screen tablet style use.

    It's simply a bad fit for desktop users. I tried the dev preview, and I'm not impressed in the slightest.

    This time, it isn't about resisting change for the sake of it. Really. The dev preview is seriously quite bad. Keyboard and mouse wise, it just sucks.
  • TEAMSWITCHER - Wednesday, September 14, 2011 - link

    I've got the Developer Preview Up and running on a machine and I must say that I absolutely hate it! Whenever I click on the Windows Start Icon (lower left corner) you go to the Start Screen (METRO GUI), the Start Menu is gone! That's just not cool. Also the full screen metro apps are real easy to get lost in, it's begging for some kind of Mac OS X like Mission Control to see all running processes. There is no Back Button, I have to hit the Windows key to get back to the Start Screen. The Desktop (which has been standard on every Windows machine since the dawn of time) is now a strange bolt-on appendage to the METRO GUI experience. I don't know...this isn't beta yet and things may change....but so far consider me one totally pissed off Windows user...this shit isn't Windows. Feels more like Vista meets Bob. Oh, and calling icons "Charms" is gay.
  • UMADBRO - Wednesday, September 14, 2011 - link

    Well, at least you tried it. But try and remember, this is still a pre-beta, and isnt finished yet.
  • Icehawk - Wednesday, September 14, 2011 - link

    What are they trying to achieve? If it is one OS to rule them all I think they are making some serious mistakes as I do not believe traditional computing will be dominated by cellphones or tablets, they serve a much different function and will continue to do so indefinitely IMO. The apparent dumbing down of the OS to mimic a smartphone seems like a terrible idea to me.

    *Assuming* the desktop/Metro experience isn't radically altered the paradigm shift to right-hand panes (ie, the "charms" menu) makes no sense, for the last 10-15 years we've worked from the left. Works fine if I'm using a tablet but that is it - on a desktop nothing could be more jarring. Especially when it isn't uniform, for example the Start menu still pops up on the left. Ugg.

    Also why does anyone think I want a touchscreen on my desktop? How am I supposed to reach it my arms are not 3' long! I guess we'll be forced at the least to use multi-touch pads? I hope it will work in tandem with a mouse since I'm not sure how the hell I'd game using a touchpad.
  • Shinya - Wednesday, September 14, 2011 - link

    Microsoft,

    I really dont care for Ubuntu (lack of support and games) and OSX (lack of games, software, etc etc)

    Please don't make me switch.

    give us the ability to turn off Metro when it releases
  • ct82fl - Wednesday, September 14, 2011 - link

    I think if Microsoft really wants to succeed in the tablet market with their OS, they really need to figure out a new innovative way to navigate. I saw very similar things to Apple's OS and iOS. In order to beat the competition they are going to need to figure this out and figure it quickly.
  • cyberguyz - Wednesday, September 14, 2011 - link

    Sorry but I am a power user of my computers. I don't want them looking or working like a tablet or my iPod.

    While I am usually on the bleeding edge with Windows, from beta onward with each release, this is one I am most definitely sitting out. It does not appeal to the way I want to use my computer at all. For a tablet that I am not expecting to use for heavy input or output, Win8 is just too cumbersome and tied to mouse or touch as primary inputs.
  • Rand - Wednesday, September 14, 2011 - link

    A few suggestions, make CERTAIN your applications all have different names. If your applications have an uninstall.exe they will all be grouped together on the start screen with no way to differentiate them or tell which is for what program.
    Similarly, if your apps have a config.exe you won't be able to tell which is for which without opening them individually. Any executables must have clearly differentiated names that indicate precisely what they are.

    Also, you absolutely must trim down your bookmarks to only a handful. If you're accustomed to having a 100-200 bookmarks in various folders in your browser, that isn't going to work well at all in Windows 8. You'll end up with screen after screen after screen of bookmarks.
    I don't think it's remotely practical or usable any longer to have more then a dozen bookmarks at the most.

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