HTC Sense 3.0

Before we get ahead of ourselves, let’s talk about the other side of HTC’s strategy. I mentioned at the beginning that one half of that is unique industrial design and hardware, the second angle is software differentiation. The Sensation is running Android 2.3.3, but for the most part the angular, contrasty, dark visage of Gingerbread is hidden under a UI skin. That brings us to the oft-maligned HTC Sense, which the Sensation includes the very latest version of, Sense 3.0. 

 

HTC feels very strongly about Sense, and again if you go back in time you can almost understand why. Sense’s earliest relatives helped keep Windows Mobile as a platform afloat, and likewise kept HTC in the business of selling Windows Mobile phones until Android became the obvious next step. Along those lines, handset makers are scared to death of Android commoditization, and like it or hate it, UI skins are one superficial way of preventing that. On a higher level, HTC strongly believes that Sense makes the Android experience easier and more user friendly for ordinary smartphone shoppers.

I used to be staunchly against UI skinning (and for the most part I still am) but Sense 3.0 finally adds some things that I think go beyond just being eye candy that woos in ordinary smartphone shoppers. Those features are namely things like Sense 3.0 lock screen informatics and shortcuts, and htcsense.com features. I've put together a video with all the important changes which you can watch, or just read everything below.

For the most part, HTC Sense 3.0 is very similar to its predecessor. There are a number of minor changes, such as a face-lift for the clock widget which includes a ton more detail inside the Sense weather app. First is an animated overview with current conditions. Tapping on the upper right icon exposes more detail with information details including hourly and 5-day views. The hourly view is especially cool, as it shows a graph of predicted temperature. 

 

The homescreen and launcher views also get some changes. Homescreens now circularly swirl in after an unlock, and this animation is impressively smooth. Swiping from the left to the right to view different homescreens now results in a 3D cube like animation. It’s like HTC’s own rendition of compiz’s cube desktop switcher. 

 

Swiping fast also results in the whole affair spinning very fast, which seems to be the first thing everyone does when they pick up an HTC Sense 3.0 equipped phone. Framerate is impressively smooth here. 

You can now also rearrange homescreen order in the zoomed out view by long-pressing on individual windows. The selected homescreen then snaps around easily. 

The application launcher also gets some interesting tweaks. First off is probably the most polarizing - scrolling is now done by pages (each comprised of a 4 x 5 grid of icons), instead of in a fluid smooth manner. Swiping up and down slides you through these pages, which get snapped to. I initially hated this, now I’ve gotten used to mentally going to a specific page and then locating an application. There’s no way to disable this, which is the thing I think will enrage some people. 

   

The other major change are the three icons at the bottom, which act like tabs. The first is just the default application view, which can be sorted by alphabet or date. The next sorts applications by launch frequency, and the final one is simply a list of downloaded applications. 

I’m intrigued by the frequent view, which after training makes a lot of sense for speeding up getting into the applications that matter most. To be honest, I feel like that’s a lot of what HTC was targeting with Sense 3.0 - to reduce friction in places and implement things that have been popping up in lots of custom ROMs. 

Next up is the notifications shade, which gets a side-swipeable list of recent applications. Down below that is the normal notifications area.

 

At the bottom however is a new tab - Quick Settings. Ice Cream Sandwich will indubitably bring this into mainline smartphone Android, as it essentially already exists in Honeycomb. Regardless, tap on this and you get a way to quickly toggle a things like WiFi, GPS, and Bluetooth. I’d like to see airplane mode, a brightness slider, and screen rotation in here, but alas nothing is perfect. 

Tapping on task manager brings you into a Sense-themed task killer with total memory and individual applications. It’s probably one of the cleaner and most actionable task killers I’ve seen in a while. 

HTC also changed up its IME keyboard, which now includes something very similar to swype by default. Did I say similar? I meant exactly the same, but HTC calls it the “trace” keyboard.

 

You don’t need to change modes either, and the keyboard still works as well as it did for normal tap typing. 

Messaging also gets a facelift with a new theme that gives messages a bit of a 3D pop. It’s nice to see people going beyond emulating the iPhone 4’s glossy bubble threaded messaging style with something else. I like what HTC has done here, and the font size doesn’t make it impossibly challenging to read a long discussion.

I’ve saved my two favorite features for last, ones that I’ve already slightly touched on. The first is informational lock screens. Head into personalize, tap on lock screen, and you can select from six different lock screens: a wallpaper, photo album, friend stream, current weather, stocks, and another clock. I opted for weather most of the time. Tap settings, and you can change the lock screen shortcuts to any app you desire. 

 

Back on the lock screen, dragging these to the ring results in the phone unlocking and launching the selected application. This makes a ton of sense, and makes it easy to get into most frequent apps like messages and camera. It’s a feature I think HTC has executed very well.

The next one is htcsense.com, which is part backup, part remote device management. Similar to Find My iPhone, you can remotely lock, erase, and ring the phone.

I tried all three and found that they do indeed work, and impressively enough remote wipe does include a full format of the SD card. It does require decent connectivity for things to happen quickly - if signal is marginal, it can take a while for anything here to push through. 

There’s also a map with the device’s location on top of google maps, and some toggles for forwarding messages and calls. I suppose that makes sense if you’ve lost the phone or just want the convenience. 

I fear that htcsense.com won’t see super high attach rates because it isn’t part of the initial setup wizard in the way it should be. On other devices like the Inspire 4G (htcsense.com isn’t really a 3.0 feature, but bears going over) initial setup prompts you to create an account and explains what all having one affords you. On the Sensation with T-Mobile’s build, you have to go into the HTC Hub, get prompted, then setup and log into your account. I wasn’t ever asked unless I went and found it directly. 

I think skins like Sense have a place as long as it can offer features beyond just being eye candy. Sense 3.0 adds some features that do enhance usability out of the box, although to be honest you can get the same thing with a custom ROM or by assembling it yourself. That brings me to my final thoughts about Sense. For the majority of people, Sense does make a lot of, well, sense. For power users that want it removed, there should be an option, or at the very least an unlockable bootloader so custom ROMs can be flashed on. HTC has promised to make the second a reality, though the Sensation as it is right now doesn’t fastboot oem unlock, trust me, I tried. This will hopefully come in a later update.

Display: qHD, PPI, and HDMI out through MHL Performance: Dual Core 45nm Snapdragon MSM8260
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  • Brian Klug - Friday, July 1, 2011 - link

    We're still waiting for an SGS2, hopefully we will get one soon from Samsung USA and be able to compare it in its final form.

    Take care,
    Brian
  • sam46 - Friday, July 1, 2011 - link

    brian,
    this is one of the few reviews which have praised sensation.but in my view your review is the best.
    i am saying this because i believe that unlike other reviewers you not only test mobile phones in your lab but also use them as in daytoday life as a normal user.this gives a better impression of the devices which you review.
    many reviewers have given more praises to sgs2 than sensation.they have based their views with the limited time which they had with the devices that too in their testing labs.but i believe that in real world usage sensation makes more sense than sgs2.and this has happened before with their older brothers that is desire and sgs.the reviewers had given more praises to the sgs but the actual users prefered desire over sgs.
    though samsung devices looks great on paper,users get frustated with their handsets.
    apart from htc in my view hp makes better handsets.lately they are catching up with the hardware but their design sucks.for example take pre3,may be its design makes more sense while handling and using it,but its looks are not good enough to make a good impression.now that they are putting single core1.4ghz processor in pre3,but still they are behind the competition of dualcores.but i do believe that pre3 will give a tough competition to all the dual core phones in terms of speed and performance because of a very light os that is the webos. webos is unarguably the best os out there which is slick and fast,easy to use interface,better management of memory,provides true multitasking,provides a great
    feature like just type, and a best notification system.webos is very very light when compare to ios and android,so i think it doesnt need a dual core processor and 1gb of ram.it can perform better than ios and android even with a single core processor and 512mb ram.but hp needs to work on better designs to give a better impression of their devices.

    by the way,congratulations brian for this great article.pls tell me what do you think of the observations i made above.
  • StormyParis - Friday, July 1, 2011 - link

    You need to be specific: what hidden drawbacks do Samsung's phones have ? and what hidden qualities, HTC's ?

    Disclaimer: my current HTC HD2 is the first phone I'm happy with in ages. I had junk from Motorola, LG, and Nokia before that had serious design flaws, plenty of bugs, bad support... or rather, all of the above. My HTC just worked from day one, now it's started a second life under CM7, and I'm very happy with it 2 yrs on.

    I was looking foward to buying a Sensation. But the lighter weight, on the whole, better screen, and better moddability f the GS2 are on the verge of convincing me to buy that, instead.
  • sam46 - Friday, July 1, 2011 - link

    Read the review of droid charge by brian klug.He clearly mentioned that samoled+ has some serious problems such as overheating,yellowish tint and oversaturated colours.It is the slimmest smartphone in the world,but according to many users sensation is better to handle.Due to its wait and built quality it feels solid in the hand.And also remember that sgs2 is made of plastic.

    To know what drawbacks samsung phones have you need to do some googling.Just search for
    defects of sgs and sgs2.
  • bigboxes - Friday, July 1, 2011 - link

    Please capitalize your sentences. It was quite the chore trying to read your post. If you want to be taken seriously you need to remember to correctly use those writing rules you learned in school.
  • sam46 - Friday, July 1, 2011 - link

    sorry,i am from a non english speaking country.despite that i can write pretty good english,isn't it?
  • SimKill - Monday, July 4, 2011 - link

    Do you still not capitalize stuff in your language? I'm a non-native English speaker too, and my language doesn't even have capital and small letters. I still make an effort to write well so that I can convey my message as clearly as possible.
  • sam46 - Monday, July 4, 2011 - link

    I will :)
  • Speed3mon - Sunday, July 3, 2011 - link

    bigboxes... gAy
  • Visual - Friday, July 1, 2011 - link

    Wait, what? Having white appear as red is accurate color now?
    BTW the Galaxy S II gives users a few choices of color calibration even with stock FW. And just wait and see what the hacked ones do...

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