Meet the Contenders - Nook Color

The Nook Color is an interesting case. It’s technically an e-reader, and the included Android ROM never lets you forget that. But the spec-sheet says differently. A 7” 1024x600 IPS display, an OMAP3 SoC, and Android 2.2 for $249? Sounds like a budget tablet to me. 

On a hardware level, that’s basically what it is. As with most tablets, the front face is screen dominated, with a slightly larger-than-normal raised bezel and a stylised N beneath the display acting as the home button. The design of the Nook Color was handled by Yves Béhar and his team at fuseproject, one of the leading industrial design firms in the country. 
 
You’d expect a device coming out of an elite design studio to have a very polished design, and the Nook Color definitely does. The design elements are very cohesive, with a final product that is at once attractive and very functional. The bezel is rendered in a metallic-look matte dark gray plastic, with a near-black rubberized back cover. Connecting the front and back faces is a matte silver rim around the four sides of the device, acting as a plastic band holding the device together. It’s a nice look, with slightly cooler shades of gray (probably 3-5% saturation of blue), and more importantly, the rounded edges make it very comfortable to hold, almost like a thin hardcover book. Almost makes you wonder if they meant for you to read books on it...
 
 
But the most notable industrial design feature of the Nook Color has to be the nook (for lack of better word) in the bottom left corner. It’s like a larger version of the through-holes you can find on some MP3 players and cell phones, but with basically no function beyond housing the microSD card slot (unless you really are planning on attaching a 7” tablet to a lanyard.) It’s more of a design quirk, one that adds a bit of character to the device, but an aesthetic element through and through. I’m a fan; it does a lot to break up the monotony that most tablets, especially ones with large bezels, suffer from while also making an amusing play on the Nook’s name.
 
The buttons and ports are built into the silver colored band, with the power button on the left side near the top, and the volume buttons near the top on the right side. The headphone jack is on the top and the microUSB on the bottom, as God intended them. The microSD card slot is built into the edge of the “nook” on the backside, under a flap bearing the Nook logo. 

Overall, the Nook Color is bigger and heavier than the Galaxy, but that gives it a more significant feel in hand, and it definitely feels more durable and rugged than most of the other tablets out there. This is a combination of the larger bezel, the rubberized back, and the high quality matte plastic, and a welcome one. It’s a $250 device that really doesn’t look or feel like it. 
 
Unfortunately, the spec sheet sheds some light on why it’s so much cheaper than the Galaxy. Let’s start with the CPU - it’s an OMAP3 processor, which means Cortex A8 and PowerVR SGX 530. So far so good. Specifically, it’s the OMAP 3621, an 800MHz part that is the basis of TI’s eReader platform. Okay, so an 800MHz A8 isn’t going to set the world ablaze, but it’s definitely livable, especially if we’re planning on tossing a bare-bones ROM onto this thing. Here’s the weird part. Like the Droid 2, the 3621 uses an IVA 2 DSP decode chip, and it can only do SD resolution video decode. So no 720p video. 
 
Which is kind of a pity, because the display is gorgeous. It’s a 7” IPS WSVGA panel with a great contrast ratio, but we’ll get to that in a bit. Rounding out the rest of the specs, we see 512MB RAM, 8GB of onboard flash storage plus the microSD expansion slot, 802.11g wireless, an 8 hour battery, and a distinct lack of any cameras. 
The Need For Budget Tablets Rooting the Nook Color
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  • seamonkey79 - Wednesday, May 25, 2011 - link

    I've got a Nook Color, and it took all of about 10 minutes to get all of the tools needed to flash a new ROM to it... now I've got a 1.1 Ghz (1.2 Ghz is available and stable on mine, but a little warmer than I like) tablet that in many ways performs better than my Droid Incredible does, especially when I pair the 3g from the DInc to the NC. Given the price I paid for it and the fact that it is a smashing book reader as well as all around good guy tablet, money well spent in my opinion :-)

    I've also read posts about people selling or trading their Galaxy Tabs for Nook Color after they bought one for a spouse or child and played with it a little bit.
  • KaarlisK - Wednesday, May 25, 2011 - link

    What about the Creative Ziio 7? It also has a Cortex A8 and 512MB of RAM, though I have no idea about the capabilities and drivers of its GPU. Costs around $350 in Europe.
  • mcnabney - Wednesday, May 25, 2011 - link

    I wouldn't buy another Creative product on principle alone.
  • Stanil - Wednesday, May 25, 2011 - link

    The hardware on the Galaxy Tab Wi-Fi is different to the 3G model (at least in some markets). Gone are Bluetooth 3.0, HDMI out. The SOC is not Hummingburd, but a more cheap A8(OMAP 3630?) and the GPU is PowerVR530 not 540 as in the 3G model.
    http://www.samsung.com/us/mobile/galaxy-tab-wifi-o...
    http://androidcommunity.com/wifi-only-galaxy-tab-7...
  • medi01 - Wednesday, May 25, 2011 - link

    Recently bought Archos 7 Home Tablet for 129 Euro, actually as a video player in a car.
    You know, dear Anand, it has quite a good screen.

    Remembering how (among ebook reader fans) Nook is mostly regarded as "cheap plastic junk" I wonder if it is worth is to read your article.
  • VivekGowri - Wednesday, May 25, 2011 - link

    Doesn't the Archos 7 Home Tablet have a 800x480 resistive touchscreen? That says it all.

    I didn't mention Archos at all in this article, as far as I recall, but really, put the Nook Color next to the Archos or any one of the random tablets I mentioned in the beginning and you will see the difference. I have verifiable, tested numbers to support my claim.

    As for the "cheap plastic junk" rep, I can understand the plastic part, but it's definitely not cheap feeling or junk - it's either the best designed and best built $250 tablet, or very close to it. I haven't seen anyone make that claim yet, and based on my experience (I tend to be more picky about design and build quality than some of my colleagues), it's a solid, attractive little tablet.
  • velis - Wednesday, May 25, 2011 - link

    That wasn't the point of what madi was saying.
    For the purpose, the Archos provides 720p movie playback which nook doesn't.

    But as you probably saw from the other replies, we'd very much like to see two things in the next budget tab comparison:
    1. Get EVERYTHING out of a particular tablet: overclock the nook if it can be overclocked to see if then it can offer the feature (HD playback) it couldn't provide stock
    2. Compare more tablets. Out of the three, the Archos is by far the cheapest and has its uses, even if it is only 800x480 resistive... No need to play a snob here, we're looking at *budget* tablet coparison. Also ASUS eee pad should also be in this comparison even if it is ridiculously overpowered compared to the others. As you yourself said: if's only $50 more...

    On a side note: I think for anything android based one of the most important things to consider is custom ROMs. Because manufacturers tend to "forget" to update pretty soon after release. Presence of custom ROMs ensures the tablet / phone will be upgradable in the future and that allows for longer useful life of the device. You really should include this information in the review and most definitely you shouldn't post false information - as in Galaxy having no custom ROMs.
  • VivekGowri - Wednesday, May 25, 2011 - link

    The video decode chip in the OMAP 3621 SoC doesn't support HD video decode, so the Nook Color won't be able to playback HD videos regardless of how high you overclock it. It's a hardware issue on the SoC level, that won't change.

    I didn't say that the Galaxy Tab had no custom ROMs or it wasn't rootable or anything - I think my wording was poor, so it came across like that. I updated it to be clearer, but what I was trying to get across was this: the Nook depends on that to survive, while custom ROMs aren't nearly as relevant to the Galaxy Tab, which comes with a usable image from the factory.

    I could have looked at more tablets, theres a few out there (eLocity A7, Creative Ziio, and Archos 70) which would potentially be worth looking at, but I kind of drew the line at WSVGA screen resolution. I've used WVGA 7" tablets, and they're just not very good. I'm more interested in some of the upcoming stuff - HTC Flyer (if they drop the price to reasonable levels), the Acer Iconia A100, etc, which have the design and UX polish to compete with these two.
  • velis - Wednesday, May 25, 2011 - link

    Don't get me wrong: I think this was a great article and I'd very much like to see more of such in the future since I'm seriously contemplating going tablet. I assume I'm not the only one :D

    As for the reply:
    OK, this I can dig, but in this case you should clearly state at the beginning of the article that you filtered by resolution. That doesn't excuse you from not including the Asus though :)
    Also the info posted for contenders should be well balanced - reference to custom ROMs, overclocking and similar stuff here - if you delve into it for one, you should do as much for the other(s) too.

    And thanks for replying :)
  • Ragin69er - Wednesday, May 25, 2011 - link

    I appreciated this article, as an owner of a 3g Galaxy Tab I have rooted it and am running a custom gingerbread rom called Overcome which allows for up to 1.4ghz overclock. I also have a fix from a guy named chainfire which allows me to play almost every game made for tegra 2 (there are one or two games that won't play yet). Proving that the tegra 2 chipset at least to me isn't considerably more powerful than the powervr 540.
    Also another member at XDA forums called spacemoose is ensuring that the galaxy tab will be running Honeycomb 3.1 this very week :)
    I appreciate the 7" form factor much more than the 10" form factor, I seem to be able to put my galaxy tab in a pocket no matter the weather conditions. Can't say that about nearly any other tablet.

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