Meet the Contenders - Nook Color

The Nook Color is an interesting case. It’s technically an e-reader, and the included Android ROM never lets you forget that. But the spec-sheet says differently. A 7” 1024x600 IPS display, an OMAP3 SoC, and Android 2.2 for $249? Sounds like a budget tablet to me. 

On a hardware level, that’s basically what it is. As with most tablets, the front face is screen dominated, with a slightly larger-than-normal raised bezel and a stylised N beneath the display acting as the home button. The design of the Nook Color was handled by Yves Béhar and his team at fuseproject, one of the leading industrial design firms in the country. 
 
You’d expect a device coming out of an elite design studio to have a very polished design, and the Nook Color definitely does. The design elements are very cohesive, with a final product that is at once attractive and very functional. The bezel is rendered in a metallic-look matte dark gray plastic, with a near-black rubberized back cover. Connecting the front and back faces is a matte silver rim around the four sides of the device, acting as a plastic band holding the device together. It’s a nice look, with slightly cooler shades of gray (probably 3-5% saturation of blue), and more importantly, the rounded edges make it very comfortable to hold, almost like a thin hardcover book. Almost makes you wonder if they meant for you to read books on it...
 
 
But the most notable industrial design feature of the Nook Color has to be the nook (for lack of better word) in the bottom left corner. It’s like a larger version of the through-holes you can find on some MP3 players and cell phones, but with basically no function beyond housing the microSD card slot (unless you really are planning on attaching a 7” tablet to a lanyard.) It’s more of a design quirk, one that adds a bit of character to the device, but an aesthetic element through and through. I’m a fan; it does a lot to break up the monotony that most tablets, especially ones with large bezels, suffer from while also making an amusing play on the Nook’s name.
 
The buttons and ports are built into the silver colored band, with the power button on the left side near the top, and the volume buttons near the top on the right side. The headphone jack is on the top and the microUSB on the bottom, as God intended them. The microSD card slot is built into the edge of the “nook” on the backside, under a flap bearing the Nook logo. 

Overall, the Nook Color is bigger and heavier than the Galaxy, but that gives it a more significant feel in hand, and it definitely feels more durable and rugged than most of the other tablets out there. This is a combination of the larger bezel, the rubberized back, and the high quality matte plastic, and a welcome one. It’s a $250 device that really doesn’t look or feel like it. 
 
Unfortunately, the spec sheet sheds some light on why it’s so much cheaper than the Galaxy. Let’s start with the CPU - it’s an OMAP3 processor, which means Cortex A8 and PowerVR SGX 530. So far so good. Specifically, it’s the OMAP 3621, an 800MHz part that is the basis of TI’s eReader platform. Okay, so an 800MHz A8 isn’t going to set the world ablaze, but it’s definitely livable, especially if we’re planning on tossing a bare-bones ROM onto this thing. Here’s the weird part. Like the Droid 2, the 3621 uses an IVA 2 DSP decode chip, and it can only do SD resolution video decode. So no 720p video. 
 
Which is kind of a pity, because the display is gorgeous. It’s a 7” IPS WSVGA panel with a great contrast ratio, but we’ll get to that in a bit. Rounding out the rest of the specs, we see 512MB RAM, 8GB of onboard flash storage plus the microSD expansion slot, 802.11g wireless, an 8 hour battery, and a distinct lack of any cameras. 
The Need For Budget Tablets Rooting the Nook Color
Comments Locked

89 Comments

View All Comments

  • VivekGowri - Wednesday, May 25, 2011 - link

    It's got some issues, granted, particularly with the camera, but on a hardware/software/usefulness level, anything running Honeycomb at this point is a better bet than the Galaxy Tab, HTC Flyer, or the like, bugs and minor instability included.

    Heck, that $50 is worth it just for the jump to Tegra 2 and the better screen, if you despise Honeycomb that much you can see if you can get someone to release a Gingerbread ROM for it.
  • iphadke - Thursday, May 26, 2011 - link

    Hey Vivek...

    How about adding the Adam in the mix? I think with that, we're getting something at a USD350 price point which will outperform both the Nook and Galaxy Tab by a hugh margin. No IPS panel, though plenty of usability...

    Cheers
    Neel
  • VivekGowri - Thursday, May 26, 2011 - link

    I've been trying to get Rohan to send me an Adam review unit for literally 6 months now, nothing yet. They're still pretty hammered on filling pre-orders, so we'll see when/if I get one.
  • softdrinkviking - Wednesday, May 25, 2011 - link

    "no it didn't" what? what didn't it do? i don't understand! who are you replying to??!?

    "filled with lies?" that's a bit harsh. i see your point with the tab roms, but that's hardly "filled" with anything. i think the editorial nature of this article was pretty well laid out from the beginning. he likes the nook for cheap, thinks the tab is better and doesn't need custom roms to be good but the nook does. what's a lie about that?
  • medi01 - Wednesday, May 25, 2011 - link

    He comes to the conclusion nook is better because, you know "40% higher price" and, you know, custom roms, that you don't need but could have with Samsung.

    And not that I would call Samsung Galaxy "a budget tablet" and not that I see a point in calling it "budget" besides somehow separating it from Apple's products that, you know, have very similar screen, less features, terrible restirctions in software, no rooting at all and a much higher price
  • Stuka87 - Wednesday, May 25, 2011 - link

    Your comparison to the iPad is a bit off.

    1: The 9.6" display is really nothing like the 7" display on the Tab. Their quality is kind of similar, but the 16:9 aspect ratio makes the Tab unusable in landscape mode (And I have one sitting right here).

    2: What features are you referencing?

    3: I wouldn't say terrible. They are somewhat similar to Google's store regulations, only Apple does its best to keep out Malware, which Google doesn't seem to care much about.

    4: Who cares if you can root the device? You can jail break it if you really want to.

    5: Sure, it cost 150 dollars more. But the hardware is so much faster than the Tabs its not even funny. Not to mention its much more comfortable to hold with it being much thinner. And the battery life is top notch as well.
  • VivekGowri - Wednesday, May 25, 2011 - link

    Did you not read the part where it said "In all honesty, the Galaxy Tab is the better device"?

    The Nook is a lot cheaper for something pretty close as far as usage model, simple as that. And if you look at the core hardware, the GT and NC are pretty similar, much more similar than the GT7 versus any one of the Honeycomb tablets. It's a better, more polished device as far as hardware and software, but that doesn't make it better value for money or a better buy, especially in light of some devices that don't cost a whole lot more and offer so much more power and functionality. Heck, just look at the 8.9" Galaxy Tab, if you dislike the Asus and Acer that much.
  • Lukemcd - Thursday, May 26, 2011 - link

    Everyone just wants their favorite device to win. There's nothing wrong with this article. It made points for both sides.

    They're angry because they cannot make blanket "Your writing sucks" comments because it didn't. So they have to "rationalize."
  • Samus - Thursday, May 26, 2011 - link

    I've had my nook color since january. Ever since CM7 went official with 2.3 last month its been super solid. Tethered to my phone for internet access when out and about, it's like having a 3G tablet and it cost me $200 bucks.

    I haven't held or seen the Galaxy Tablet, but it looks like its built like crap compared to the nook. It's thicker, the plastic looks korean and overall the finish isn't attractive. It looks like one of Samsung's cheap-ass phones that break the moment you drop them.
  • MonkeyPaw - Wednesday, May 25, 2011 - link

    I have the NC, and it is fun to mess with. I read this article with mine (using CM7. Beta 3.1), and I'm posting this with it. Been using it for over a month and love it. Sure, a more expensive tab has better specs, but lets be realistic, a tab is for casual use in an easier form-factor. I can do email, web, gReader, games on the NC, and I will go to my PC if I really need to get something done.

    Nice to see thewrote this. There's quite a community around the NC. There may be a real HC build if Google ever releases the source.

Log in

Don't have an account? Sign up now