OCZ Listens, Again

I promised you all I would look into this issue when I got back from MWC. As is usually the case, a bunch of NDAs showed up, more product releases happened and testing took longer than expected. Long story short, it took me far too long to get around to the issue of varying NAND performance in SF-1200 drives.

What put me over the edge was the performance of the 32nm Hynix drives. For the past two months everyone has been arguing over 34nm vs 25nm however the issue isn't just limited to those two NAND types. In fact, SSD manufacturers have been shipping varying NAND configurations for years now. I've got a stack of Indilinx drives with different types of NAND, all with different performance characteristics. Admittedly I haven't seen performance vary as much as it has with SandForce on 34nm IMFT vs. 25nm IMFT vs. 32nm Hynix.

I wrote OCZ's CEO, Ryan Petersen, and Executive Vice President, Alex Mei, an email outlining my concerns last week:

Here are the drives I have:

34nm Corsair F120 (Intel 34nm NAND, 64Gbit devices, 16 devices total)
34nm OCZ Vertex 2 120GB (Hynix 32nm NAND, 32Gbit devices, 32 devices total)
25nm OCZ Vertex 2 120GB (Intel 25nm NAND, 64Gbit devices, 16 devices total)

Here is the average data rate of the three drives through our Heavy 2011 Storage Bench:

34nm Corsair F120 - 120.1 MB/s
34nm OCZ Vertex 2 120GB - 91.1 MB/s
25nm OCZ Vertex 2 120GB - 110.9 MB/s

It's my understanding that both of these drives (from you all) are currently shipping. We have three different drives here, based on the same controller, rated at the same performance running through a real-world workload that are posting a range of performance numbers. In the worst case comparison the F120 we have here is 30% faster than your 32nm Hynix Vertex 2.

How is this at all acceptable? Do you believe that this is an appropriate level of performance variance your customers should come to expect from OCZ?

I completely understand variance in NAND speed and that you guys have to source from multiple vendors in order to remain price competitive. But something has to change here.

Typically what happens in these situations is that there's a lot of arguing back and forth, with the company in question normally repeating some empty marketing line because admitting the truth and doing the right thing is usually too painful. Thankfully while OCZ may be a much larger organization today than just a few years ago, it still has a lot of the DNA of a small, customer-centric company.

Don't get me wrong - Ryan and I argued back and forth like we normally do. But the resolution arrived far quicker and it was far more agreeable than I expected. I asked OCZ to commit to the following:

1) Are you willing to commit, publicly and within a reasonable period of time, to introducing new SKUs (or some other form of pre-purchase labeling) when you have configurations that vary in performance by more than 3%?

2) Are you willing to commit, publicly and within a reasonable period of time, to using steady state random read/write and steady state sequential read/write using both compressible and incompressible data to determine the performance of your drives? I can offer suggestions here for how to test to expose some of these differences.

3) Finally, are you willing to commit, publicly and within a reasonable period of time, to exchanging any already purchased product for a different configuration should our readers be unhappy with what they've got?

Within 90 minutes, Alex Mei responded and gave me a firm commitment on numbers 1 and 3 on the list. Number two would have to wait for a meeting with the product team the next day. Below are his responses to my questions above:

1) Yes, I've already talked to the PM and Production team and we can release new skus that are labeled with a part number denoting the version. This can be implemented on the label on the actual product that is clearly visable on the outside of the packaging. As mentioned previously we can also provide more test data so that customers can decide based on all factors which drive is right for them.

2) Our PM team will be better able to answer this question since they manage the testing. They are already using an assortment of tests to rate drives and I am sure they are happy to have your feedback in regards to suggestions. Will get back to you on this question shortly.

3) Yes, we already currently do this. We want all our customers to be happy with the products and any customer that has a concern about thier drives is welcome to come to us, and we always look to find the best resolution for the customer whether that is an exchange to another version or a refund if that is what the customer prefers.

I should add that this conversation (and Alex's agreement) took place between the hours of 2 and 5AM:

I was upset that OCZ allowed all of this to happen in the first place. It's a costly lesson and a pain that we have to even go through this. But blanket acceptance of the right thing to do is pretty impressive.

The Terms and Resolution

After all of this back and forth here's what OCZ is committing to:

In the coming weeks (it'll take time to filter down to etailers) OCZ will introduce six new Vertex 2 SKUs that clearly identify the process node used inside: Vertex 2.25 (80GB, 160GB, 200GB) and Vertex 2.34 (60GB, 120GB, 240GB). The actual SKUs are below:

OCZ's New SKUs
OCZ Vertex 2 25nm Series OCZ Vertex 2 34nm Series
OCZSSD2-2VTX200G.25 OCZSSD2-2VTX240G.34
OCZSSD2-2VTX160G.25 OCZSSD2-2VTX120G.34
OCZSSD2-2VTX80G.25 OCZSSD2-2VTX60G.34

These drives will only use IMFT NAND - Hynix is out. The idea is that you should expect all Vertex 2.25 drives to perform the same at the same capacity point, and all Vertex 2.34 drives will perform the same at the same capacity as well. The .34 drives may be more expensive than the .25 drives, but they also may be higher performance. Not all capacities are present in the new series, OCZ is starting with the most popular ones.

OCZ will also continue to sell the regular Vertex 2. This will be the same sort of grab-bag drive that you get today. There's no guarantee of the NAND inside the drive, just that OCZ will always optimize for cost in this line.

OCZ also committed to always providing us with all available versions of their drives so we can show you what sort of performance differences exist between the various configurations.

If you purchased a Vertex 2 and ended up with lower-than-expected performance or are unhappy with your drive in any way, OCZ committed to exchanging the drive for a configuration that you are happy with. Despite not doing the right thing early on, OCZ ultimately commited to doing what was right by its customers.

As far as ratings go - OCZ has already started publishing AS-SSD performance scores for their drives, however I've been pushing OCZ to include steady state (multiple hour test runs) incompressible performance using Iometer to provide a comprehensive, repeatable set of minimum performance values for their drives. I don't have a firm commitment on this part yet but I expect OCZ will do the right thing here as well.

I should add that this will be more information than any other SandForce drive maker currently provides with their product specs, but it's a move that I hope will be mirrored by everyone else building drives with varying NAND types.

The Vertex 2 is going to be the starting point for this sort of transparency, but should there be any changes in the Vertex 3 lineup OCZ will take a similar approach.

The NAND Matrix The Vertex 3 120GB
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  • Super - Friday, April 8, 2011 - link

    ...perhaps the Nobel Peace Prize. ?? i've seen someone win it for a whole lot less *cough Obama
  • A5 - Wednesday, April 6, 2011 - link

    Agreed - glad they listen to Anand.

    The real question is why they didn't do anything until Anand bitched to the CEO directly. It's not like they weren't aware of the issue - the Storage Review article came out several months ago...
  • darckhart - Wednesday, April 6, 2011 - link

    It just goes to show that companies are not customer focused. Unless they get shoved hard enough, or see that the bottom line will be affected greatly, they just hope you'll give up after being mired in the revolving email chain or sent through 5 level deep phone support.

    Thanks Anand for reminding companies that some of us are still capable of making informed decisions and aren't afraid to express our dissatisfaction with our dollars.
  • 789427 - Thursday, April 7, 2011 - link

    It's not about being customer focussed or not. Quite frankly, what percentage of upgraders will go into this level of detail?

    Furthermore, 25nm sounds better than 35nm to most people and that's salesmen included.

    After all that, it's a victory for transparency for a tiny few.

    In terms of marketing, there's little you can do except re-brand the entire product range.

    e.g. Silver and Silver Pro for the lower capacities, Gold and Gold Pro for the higher capacities and explain on the box that fewer chips means generally lower performance

    The problem here is that this is the cutting edge of technology and that in 12 months time, it will be surpassed. Then how do you re-vamp the line?

    Graphics cards have this problem too and the model numbers are baffling for 99% of first-time buyers.

    What I would advocate is a sticker valid for 3 months on the product that lets you know which product in terms of performance you are buying and a URL you can visit to check for an update.

    e.g.

    Your product: xyz 300-35
    is better than xyz 300-24
    but is worse than 300-ii

    Check Real performance figures here: URL

    Then it would be nice for salesmen to allow customers to verify this.
    cb
  • cactusdog - Wednesday, April 6, 2011 - link

    Yep, at least OCZ have made a commitment not to use slow hynix nand and are being more transparent with real world performance but its all too little too late.

    Branding drives with the 25 or 34nm prefix is redundant now that all(or most) nand being produced is 25nm. Ocz made no real attempt to fix the problem when they needed to, and continued to sell the drives even after the consumer backlash.

    I disagree with Anand that other manufacturers of sandforce controller drives hide the specs as OCZ did. Corsair rebranded their 25nm drives from the start. Other non sandforce drives from Intel also rebranded their 25nm drives.

    Its true that many companies use different components and use the same branding but rarely does the performance vary as much as 30%. 30% is a huge and not acceptable for high end expensive parts..

    Its a pity Anand didnt really have anything to add on the Spectek issue that hasnt already been said. I find it hard to believe a company like Micron would sell very expensive nand cheaper to Spectek unless there is some problem with it.

    Saying Spectek nand must be OK because it is still rated at 3000 cycles doesnt sound very thorough or tell us the whole story. The cycle rating could have very different testing standards between Micron and Spectek.

    I would have thought it would be easy for someone like Anand to ask Micron or Spectek if the Spectek nand is tier 1 nand or not. I wouldnt trust OCZ response given their track record.

    Overall though thanks Anand for sticking up for the consumers.
  • Powerlurker - Wednesday, April 6, 2011 - link

    According to their corporate website "SpecTek began at Micron in 1988 as a component-recovery group." which would lead me to believe that they're Micron's low-end brand for disposing of lower performing dies.
  • Xneb - Thursday, April 7, 2011 - link

    That is correct. testing is the same though so end users should not be able to tell the difference between spectek and imft nand in these drives.
  • sleepeeg3 - Thursday, April 7, 2011 - link

    You can't fault him for reporting honestly. There is no concrete data that shows Spectek NAND is inferior to Micron.
  • Alkapwn - Wednesday, April 6, 2011 - link

    Ditto! Keep up the great work! We all appreciate it greatly!
  • Mr Perfect - Thursday, April 7, 2011 - link

    Yes, thank you for addressing the Vertex 2 issue.

    The sad part is that if OCZ had used their new, transparent labeling scheme from day one, they would have been praised for their transparency and all of the other companies would have been expected to rise to their standard. Instead, they waited through months of consumer and press outcry, meaning this fair and honest SKU system is merely re-earning lost trust.

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