Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • jalexoid - Saturday, March 19, 2011 - link

    The movie editing app on Honeycomb is there. And it's similar to iMovie.
    The Office look alike apps on iPad are still not good.

    Honeycomb struggles on the apps side, because the developer hardware was not there, when it was needed.
    But saying "So far only iOS has the most real apps" is a bit incorrect.
  • WaltFrench - Sunday, March 20, 2011 - link

    “The movie editing app on Honeycomb is … similar to iMovie.”

    Yes, except for one thing: the YouTube of it shows it unable to show thumbnails properly and balky, rough animations. This wouldn't even get bronze at a beer-fueled coding contest.

    The two are exactly as similar as night and day: they live on the same planet.
  • Zoomer - Saturday, March 19, 2011 - link

    >>Also, when you take it out in front of a client during a lunch meeting, it tends to impress them.

    That's probably why most buy it.
  • Azethoth - Sunday, March 20, 2011 - link

    I bought my iPad to turn my daily NY Times habit at Starbucks paperless. So Wi-Fi only and one year = it paid for itself.

    Acting as an awesome controller for my home stereo setup is a total bonus. Same with reading books again via iBooks and Kindle.

    Yes, the underlying thing is I use it to consume and not to create. Unless you find an application that uses its strength in that regard it will just frustrate you as you try to do your pad-inappropriate netbook / laptop / PC / mini / mainframe or whatever apps on it.

    For me its a perfect way to avoid the netbooks / laptops which I have always loathed but get a little mobility. But then I only create on a desktop with 2560 x 1600 resolution so laptops will never cut it anyway.
  • synaesthetic - Sunday, March 20, 2011 - link

    It's pretty refreshing to see someone who has actually found a usable niche for these things.

    It's just not too useful to a lot of folks. I carry my laptop to class already--yeah, this big, heavy MSI gaming laptop--because I need it. If I could carry something as light as the iPad and have it do what I need... I'd be sold.

    But it can't. And LCDs suck for long reading sessions. I'd rather have an ereader.
  • doobydoo - Sunday, March 20, 2011 - link

    what is it you can't do on an ipad?
  • LaughingTarget - Tuesday, April 19, 2011 - link

    Quite a bit, really. It's a lousy drafting platform. Don't try doing anything remotely related to engineering on it. Want to create a proprietary program to tie into your own business systems at work? Don't bother, you're not putting that thing on your iPad without Apple's permission. Don't bother trying to type anything lengthy up on the thing, you'll be operating, at best, on about 1/4 speed as a keyboard. It's a useless tool for accountants, field technicians needing to keep track of customer data, worthless for engineers trying to troubleshoot a power plant turbine on-site. Hell, it's even a horrible method of ringing up orders at a fast food joint.

    Go down the list of what people do for a living, the meat of the modern global economy, and you pretty much found everything the iPad can't do.
  • kevith - Sunday, March 20, 2011 - link

    Use it as an E-reader?

    Well, only for books, that the the censors at Macintosh find good, clean and familyfriendly enough, that is.

    "When You start burning books, You will eventually end up burning people."

    That fact does not change over time...
  • WaltFrench - Sunday, March 20, 2011 - link

    Let's be a bit more honest here: Heine was talking about government-sanctioned political violence, not commercial decisions. In fact, the considerations are almost exactly opposite.

    Commercial decisions have dozens of considerations, including authors' willingness to grant rights (e.g., Nabokov's Pale Butterfly not in any e-form), format (the wonderful Visualizing Information, also MIA) and a host of others. Freedom of speech implies the speaker's right to choose when and how he speaks; that means Apple's right to make commercial decisions about what it offers and what it does not.

    E.g., Apple no longer sells a camera, but they don't in any way restrict your ability to buy them or use them. Re books: if you like Kindle, for example, read them on the iPad. (As long as Amazon chooses to carry the work.) This is just like say, the B&N store across from my office: they don't carry titles they don't want, whether for expected lousy sales, or to keep the local Bigots United chapter from waving pitchforks at them. This freedom of Apple, which is NOT an arm of the US Government, to have its own voice, is just as important as preventing governments from banning speech.

    Maybe there is somebody at Apple who wants to treat you like a child. But about a hundred times more likely is that they simply want to do the stuff they think they do best, and some people act (childlishly!) as if Apple should run by different principles.

    PS: “Macintosh” is not the company you're talking about.
  • vision33r - Saturday, March 19, 2011 - link

    The last thing you want is bring that $899 device in front of people and have app crashes and App drawer that doesn't work when you press it like a zillion times.

    People at work will just say you blow $899 on a netbook.

    Yes, the LCD on the Xoom is the typical 10.1" you found on Acer Netbook parts bin.

    How dare Motorola try to pass off a netbook for $899. How about the ASUS EEE Slate for $999 instead.

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