NVIDIA's GeForce GTX 560 Ti: Upsetting The $250 Market
by Ryan Smith on January 25, 2011 9:00 AM ESTFinal Thoughts
Wrapping things up, for the last week now I’ve been spending a considerable amount of time going over two thoughts: 1) What do I make of the GTX 560 Ti, and 2) What do I make of the name? The latter may sound silly, but I’m almost positive it’s the more important question. After all, why would NVIDIA resurrect the Ti suffix after an 8 year absence?
The answer I believe is a matter of momentum. There was a reason we called the GTX 460 the $200 King at its introduction: it was an aggressively priced card that shifted the market overnight, delivering a very high quality midrange card to a market that AMD failed to hit during their reign as the king. With a number of very quick price drops following its launch, it quickly became the $200 card of choice until AMD could fire back with the Radeon HD 6800 series. I would not classify it as the kind of legendary card that NVIDIA’s Ti 4200 became, but it had a good shot at it.
NVIDIA is now faced with a question of how they should follow-up on the GTX 460 only 6 months later. It would be difficult to recreate the GTX 460’s launch at this time – the market doesn’t have any gaping holes and NVIDIA does not have a brand-new chip. But NVIDIA wants to recreate July of 2010 anyhow – and with any luck April of 2002 while they’re at it. And that is why we have Ti.
To get a 30% performance improvement out of what’s fundamentally the same GPU is quite an accomplishment. I do not believe NVIDIA was originally intending for it to be this way (rather they’d launch something like the 560 back in July of 2010), but the result is nevertheless remarkable. Since the launch of the GTX 460 NVIDIA’s launches have been mostly solid, and the GTX 560 Ti adds to that list. Price/performance is not quite as aggressive as the GTX 460, but NVIDIA is still being aggressive enough to reshape the market – why else are we seeing Radeon HD 6800s for so cheap, and the very sudden launch of the 1GB Radeon HD 6950?
So what do I make of the GTX 560 Ti? There’s the question I haven’t quite answered. It seems like the video cards that go down in history as being truly great are aggressively priced cards the competition has no immediate answer for. I firmly believe that NVIDIA deserves most of the credit for the recent shakeup in video card pricing between $200 and $300 due to the launch of the GTX 560 Ti. But credit is not the same as a solid recommendation.
AMD’s scramble to launch the Radeon HD 6950 1GB has produced a card with similar levels of performance and pricing as the GTX 560 Ti, making it impossible to just blindly recommend the GTX 560 Ti. With sufficient case cooling both the GTX 560 and the Radeon HD 6950 1GB are good cards for the price, and represent a meaningful step up from where we were just 2 weeks ago. Ultimately I think the situation is very similar to December’s launch of the 6900 series, and the match-up between the GTX 570 and the Radeon HD 6970: we have two very similar cards in almost all respects. The GTX 560 Ti ultimately has the edge: it’s a bit faster and it’s quieter than the 6950, and if that’s all you care about then there’s the answer you seek. But you could grab the 6950 1GB and you’d be doing no worse. The deciding factor seems to come down to just how much to value noise and cooling (560) versus power consumption (6950), what games you play, and whether you’re currently invested in the NVIDIA (CUDA, 3D Vision) or AMD (Eyefinity) ecosystem.
In the long run I suspect pricing pressures will make things clearer. Based on what we’ve seen with the GTX 460, NVIDIA clearly has more pricing latitude than AMD with products in this range and with GPUs between 300mm2 and 400mm2. A stalemate is only 1 price drop away from being a clear victory for NVIDIA, so it may simply come down to just how badly NVIDIA wants to win.
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auhgnist - Tuesday, January 25, 2011 - link
1920x1080 graph is wrong, should be mistakenly used that of 2560x1600Ryan Smith - Tuesday, January 25, 2011 - link
Fixed. Thanks.Marlin1975 - Tuesday, January 25, 2011 - link
6950 1gig look good.I am guessing the 560 will either drop in price very quickly or the 6950 will sell better.
Lolimaster - Tuesday, January 25, 2011 - link
Not impressive at alla the 560, 6950 1GB is a good value over the 2GB 6950. I think if you just prefer 1GB 6870 offers more bang for buck.cactusdog - Tuesday, January 25, 2011 - link
Wow, plenty of good options from AMD and Nvidia. Since the introduction of eyefinity and 3D surround, we dont need to spend a fortune to play the latest games. For most users with 1 monitor a $250 dollar card gives excellent performance.tech6 - Tuesday, January 25, 2011 - link
Like top end desktop CPUs, the high end GPU really seems to be increasingly irrelevant for most gamers as the mid-range provides plenty of performance for a fraction of the cost.Nimiz99 - Tuesday, January 25, 2011 - link
I was just curious about the 2.8 FPS on Crysis by the Radeon HD 5970 - is that reproducible/consistent?I am just curious, b/c on the first graph of average frame-rate it leads the pack; if it fluctuates that badly I would definitely like a little bit more background on it.
'Preciate the response,
Nimiz
Ryan Smith - Tuesday, January 25, 2011 - link
No, it's highly variable. With only 1GB of effective VRAM, the Radeon cards are forced to texture swap - the minimum framerate is chaotic at best and generally marks how long the worst texture swap took. With swapping under the control of AMD's drivers, the resulting minimum framerate ends up being quite variable.Shadowmaster625 - Tuesday, January 25, 2011 - link
Can somebody explain why 1GB is not enough when 1GB is enough memory to store over 160 frames at 24 bits at 1920x1080. At 60fps, 1GB should be able to supply a constant uncompressed stream of frames for almost 3 whole seconds. Seems like more than enough memory to me. Sounds like somebody is just haphazardly wasting vast amounts of space for no reason at all. Sort of like windows with its WinSXS folder. Lets just waste a bunch of space because we can!ciukacz - Tuesday, January 25, 2011 - link
are you streaming your benchmark video through youtube ?because i am rendering mine realtime, which requires loading all the textures, geometry etc.