I don’t usually pay much attention to corporate executives and the hirings, firings and resignations thereof. It’s not that executives are unimportant, it’s that they’re not exactly what I’m passionate about. While I never pass up an opportunity to meet with an exec, I generally walk away more impressed after a conversation with a Fellow.


Today’s resignation of AMD’s former CEO Dirk Meyer seemed like reason to pay attention. It wasn’t a scandal or anything vile that led up to the resignation, just a good old fashioned differing of opinion. To quote AMD’s press release:

”However, the Board believes we have the opportunity to create increased shareholder value over time. This will require the company to have significant growth, establish market leadership and generate superior financial returns. We believe a change in leadership at this time will accelerate the company’s ability to accomplish these objectives.”

The implication being that Dirk’s plan for AMD wouldn’t result in significant growth, establish market leadership and generate superior financial returns. The question is what was Dirk’s plan and what direction does AMD’s Board of Directors believe it should be headed in instead?

Dirk Meyer has been nothing but good for AMD since he took control in 2008. As AMD points out Dirk successfully spun off Global Foundries (the industry as a whole may owe him thanks for that as it seems to be gearing up to be a major player in the future of chip manufacturing). In doing so Dirk also floated a sinking ship—AMD managed a return to profitability under his watch. We’re also on the cusp of AMD’s most active year ever. Brazos just launched and we’ll get both Llano and Bulldozer before the year is out. When was the last time AMD launched three different architectures in a 12 month period? Never, that’s when.

So what wasn’t Dirk prepared to do? AMD still doesn’t have a public ultra mobile (read: smartphone) strategy, but would that be enough to resign over? I don’t have any reason to believe that Bobcat wouldn’t eventually be folded into a smartphone SoC. AMD typically lets Intel open up a new market and then follows it in as an alternative. I suspect it’s a safer bet to let Intel duke it out with ARM for control of the smartphone market before deciding to enter. Based on the outcome there, AMD could choose to enter under either the x86 or ARM banners.

I was talking to Ryan Smith earlier tonight when the news broke and he mentioned something that caught my interest:

“Mark my words, at some point they're going to try to sell the company to ATIC. Let ATIC deal with fighting Intel, and the board/investors can pocket a nice profit. Certainly if you were trying to sell, you'd sack Dirk. He doesn't seem like the kind of guy that would let them do it.”

This is just one of the many reasons I love working with Ryan—he always looks at things at an angle I hadn’t previously considered. ATIC, the company funding Global Foundries, would be a good suitor for AMD. It has the resources to fund a fight with Intel as we’ve already seen from Global Foundries...oh, and it also happens to own a number of microprocessor fabs that conveniently are very well suited to manufacturing AMD microprocessors.

Obviously everything here is pure speculation. While Dirk saved AMD from extinction, the press release seems to indicate he wouldn’t be the right guy to take AMD to the point of making tons of money. With Intel executing as well as it has been, I’m not sure if a change in CEO will be enough to fix that. AMD needs an influx of revenue to fund the sort of projects it needs in order to gain significant market share. 

To be honest, I don’t know Dirk personally and I don’t know why he’d choose to part ways with AMD. Changes like this are usually the result of something significant however. We’ll probably find out the answer in the next 24 months.



View All Comments

  • Osssua - Tuesday, January 11, 2011 - link

    Mmm ... I am curious that you guys don't connect the Intel/Nvidia deal with the firing of Dirk. This is obviously something not planned. If you want another CEO you find it first, then you fire the current CEO. You don't leave the company with an interim CEO, no plan, and the scared shareholders elbowing each other to press the button "Sell stock". I would assume that the Board got pissed that $1.5B goes the way to Nvidia, instead of, why not, ATI. Reply
  • InternetGeek - Tuesday, January 11, 2011 - link

    That's kind of a long shot but it makes sense if Intel's Tick-Tock sauce rubs on nVidia then ATI is in for a beating. Reply
  • vol7ron - Tuesday, January 11, 2011 - link

    FYI: NVIDIA != ATI Reply
  • melgross - Tuesday, January 11, 2011 - link

    AMD already said why they fired him this way. The speculation surrounding them looking for a new COE would have swirled around, setting up too many rumors. This way, it's more straightforward.

    But then, the board of AMD has always been a bunch of incompetent fools. Getting rid of him was just another stupid move on their part. If they really think that this is going to change anything, they're mistaken.
  • vol7ron - Tuesday, January 11, 2011 - link

    Ryan, ATIC are valid conjectures. What about health concerns?

    I'd like to give him 2 more years just to see what'd happen.
  • iwod - Tuesday, January 11, 2011 - link

    From the first day ATIC make a significant investment into AMD, it was bound to somehow control AMD.

    The money from ATIC, comes from Government, then from Oil. And who uses the most oil? Americans.

    I dont think AMD will be a simple outsold to ATIC, but through a connection of GF buying back AMD, ATIC further invest in AMD, and other third party owning AMD shares to take control of them.
  • Phoenixlight - Tuesday, January 11, 2011 - link

    I don't know enough about what the Dirk's done for AMD to make a valid assessment of the situation but AMD really needs to market itself better, the general public need to know who they are. Reply
  • msroadkill612 - Tuesday, January 25, 2011 - link

    Which dirk did. all he said made good sense, unlike the drivel which came from the marketing dead wood he replaced.

    It did seem a shame not to hold the TV and hand held divisions, but AMD was desperate.

    These BOD guys (who are they anyway) are presumably the same ones who thought hector was a great guy for so long, and still gave him a great job at GF until he got caught blabbing secrets to an inside trading bimbo.

    All very strange.
  • ATOmega - Tuesday, January 11, 2011 - link

    This sounds like AMD has decided to stop improving their product and want to switch over to a purely marketing-focused strategy. Typical 21st century shareholder-driven decision making. It's one thing to drag a company out of it's deathbed and make it profitable. But that's not enough, it has to be an obscene profit. Investors are gluttons to the detriment of even that which they profit off of.

    A very premature decision and could quite potentially signal the demise of the company as we know it. Which is very unfortunate. For those of us who like Intel, we need AMD. Given how well he's done for AMD, the only explanation for his departure is greed.
  • zodiacfml - Tuesday, January 11, 2011 - link

    same here..
    AMD could not have any better. I was wrong, thinking that buying ATI was suicidal just to integrate a gpu.

    weak AMD=no Sandy Bridge

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