Final Words

The Brazos platform really poses the question of what is fast enough from a CPU standpoint. Netbook makers often argued that Atom was fast enough, and honestly they'd be right if Atom wasn't paired with such a heavyweight OS. Running Windows 7, Atom just wasn't fast enough but many made the sacrifice in order to get the form factor and battery life benefits that went along with the platform. The E-350 offers an alternative. You get faster than Atom CPU performance (particularly in single threaded tasks) and a fairly potent GPU. The only issue is that the E-350 doesn't compete against Atom. Most of the time you'll find it up against Pentium or low end Core i3 notebooks.

From a CPU performance standpoint, the E-350 can't compete with either of those CPUs clock for clock. Where AMD has the advantage is in power consumption and GPU performance. This is effectively AMD's answer to Intel's CULV platform, but with better graphics performance.

This is a huge statement from AMD, echoing what Apple has been saying for the past year: while CPU performance matters, GPU performance must scale at least as quickly, if not more to make up for lost time. The only thing we're really lacking are the killer apps (outside of 3D gaming and HD video) to support this mentality today.

The Radeon HD 6310 in the E-350 does very well, despite the memory bandwidth limitations. Its easily faster than Intel's HD Graphics, although some games (e.g. Starcraft 2) are still held back by the performance of AMD's Bobcat cores. Despite being a significant step forward for integrated graphics at this price point, I would be lying if I said I didn't wish it were faster. Ideally I would like to see > 30 fps performance across the board from the E-350.

There's also the GPU compute argument that AMD makes for Fusion, however the GPU compute tests I tried to run on Brazos didn't exactly work. Cyberlink Media Espresso would not use the GPU for encoding and the Civilization V compute shader test wouldn't run either. Both I suspect will be worked out by the time the platform actually ships.

What matters the most with Brazos is what the OEMs do with it. We'll of course get mini-ITX boards to turn into HTPCs, but on the mobile side Brazos needs to be paired with a sleek/well built chassis, good display, fast storage and a large battery to truly be attractive. I am also concerned about the performance of the Ontario based APUs. In many areas the E-350 isn't that much quicker than a dual-core Atom, which makes me wonder how the C-30 and C-50 would do.

Brazos ultimately has the same problem Atom had at its introduction. Compared to similarly priced notebooks based around 2.2GHz Pentium dual-core CPUs or Core i3s, the CPU just isn’t competitive. Unlike Atom however, in GPU bound scenarios the E-350 is actually faster than those two. The only issue, as I mentioned above, is that currently the majority of mainstream applications that are GPU bound are 3D games. Like Atom however, the Brazos platform is also destined for ultra thin formfactors - places a low end Core i3 can’t go. It’s in that comparison that AMD is most successful.

 

Compared to a Core i3-330UM, Brazos offers much better GPU performance and it’s even competitive in CPU dependent games like Starcraft 2. The i3-330UM is still faster CPU bound scenarios though, reinforcing the CPU speed for GPU performance tradeoff that you’re faced with when considering these two.

 

The E-350 delivers 50 - 60% of the multithreaded CPU performance of the Core i3-330UM, and nearly 70% of the single threaded performance. It’s a noticeable gap, but AMD attempts to make up for it by delivering up to twice the GPU performance in games.

 

Then there’s the issue of die size. For years AMD has had to give sell you a larger die at a lower price than Intel in order to remain competitive. The Brazos platform changes that. At 75mm^2, the Zacate die is smaller than just the CPU portion of a Core i3 and it’s less than 40% of the total die area when you include Intel’s HD Graphics. While more CPU performance would be nice to have, this is a good start.

 

AMD is committed to revving the Brazos platform yearly. We’ll obviously see updated graphics next year but I’m hoping for updates to the CPU cores as well. The biggest mistake Intel made with Atom was to be too conservative with its roadmap. AMD has a history of not making the same mistakes as Intel, so hopefully the Brazos roadmap looks good. Now we wait for the notebooks.

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  • ET - Tuesday, November 16, 2010 - link

    I'm not saying it's a bad product, and as I said it should draw the OEM's. What it doesn't do is change the kind of products available. It's not significantly faster, doesn't really allow gaming, it's just another entry point that's not bad. It will power yet another bunch of low cost notebooks that can only be used for everyday tasks. At the netbook side it may be a little more convincing, since it saves the need for an extra chip for video, and benchmarks showed a significantly higher javascript speed compared to an Atom, which matters. But still, there's no wow factor about it.

    As a consumer I will certainly prefer an AMD netbook with this chip to an Atom based one, it's just that I was hoping for more. From my point of view, the advantage of such a netbook over Atom+Ion:

    - Lower price
    - Perhaps smoother everyday use (hinted at by the javascript benchmark)
    - No artificial hardware limits, far as I know, so I expect to see a "netbook" with 4GB of RAM (or at least upgradeable to that)
    - If I'd want to try Direct3D development on it (which I did in the past on similar strength hardware), I'll have the full DX11 feature set, even if at very low speed.
  • flyck - Tuesday, November 16, 2010 - link

    it IS significantly faster. What the benchmarks do not show is single threaded applications. Single threaded is dead slow on Atom. e.g. starting an application/user interfaces all single threaded will feel slugish on Atom and not on Ontario.

    1Ghz Bobcat equals around 1.6GHz Atom cpu in single threaded applications how is that disappointing for a smaller cpu?
  • ET - Tuesday, November 16, 2010 - link

    > 1Ghz Bobcat equals around 1.6GHz Atom cpu in single threaded applications how is that disappointing for a smaller cpu?

    Because as a consumer I don't care at all whether the CPU is smaller. I care about performance (and I do care to an extent about characteristics like power consumption and heat, but that's a lesser factor). Being given another CPU which performs like an Atom is disappointing. I didn't want another Atom. I was hoping that AMD for once will be able to take the performance crown, and by a significant margin, and I'm disappointed that it couldn't.
  • AMDJunkie - Tuesday, November 16, 2010 - link

    Also, it should play Crysis. And be $100 cheaper. And use sub-1W power. You know what, knock another $100 off that price. Why isn't it free?

    Sometimes, I think the big corporations are just holding back, trying to squeeze a buck out of us enthusiasts. There's no difficulty at all making a chip that does everything at this price range, they just don't want to. :(
  • flibbertigibbet - Tuesday, November 16, 2010 - link

    I am very disappointed by Anand's choice of systems to benchmark Zacate against. He himself says it is intended to compete in the ultra-portable, high end netbook, nettop, and low end notebook space. That being the case, I think some of the following systems would have made for a better comparison:

    - Atom N550 (with and without Ion2)
    - AMD Nile (K325/K625 + Radeon 4250)
    - Intel 2009 CULV (Celeron SU2300/Pentium SU4100 + Intel G45/ Nvidia Ion)
    - Intel 2010 ULV Arrandale + Intel HD

    I'm happy he included the VIA Nano DC. I hope OEM's come up with sleek, portable machines matched with high-capacity batteries to match Zacate. Can't wait to see more detailed power consumption and battery numbers.
  • Anand Lal Shimpi - Tuesday, November 16, 2010 - link

    I focused mainly on making sure we had low end notebook coverage ($400 - $500 notebooks will have a ~2.2GHz Pentium DC or Core i3), however I've been running i3-330UM numbers this morning and just updated the gaming performance charts with them - refresh to see the new comparison :)

    Take care,
    Anand
  • trivik12 - Tuesday, November 16, 2010 - link

    it would be interesting to compare bobcat with oaktrail platform. That supposedly has very good idle power consumption(supposedly in ARM league) and better load power consumption compared to current solutions.

    I am sure intel will release CULV based on Sandy Bridge if there is big enough competition from bobcat. 18V CULV with SB core will make it interesting for sure.

    Anyway I am glad to see bobcat destroying atom as intel had little intention of making Atom a decent chip. Hopefully this will make intel do something different with oaktrail and medfield.
  • antaholics - Tuesday, November 16, 2010 - link

    I hope nobody asked this yet, but I noticed that the i3/i5 ULVs were not benchmarked to compare. They're at a slightly higher price bracket ($500-700+), but not something consumers wouldn't consider if they're in the market for a high-end netbook.

    Thanks!
  • antaholics - Tuesday, November 16, 2010 - link

    and they have similar battery life/TDP as Brazos and Atom, unlike the pentium DC and i3 tested
  • SandmanWN - Tuesday, November 16, 2010 - link

    When you buy anything your first metric is money. You don't just arbitrarily decide to consider a higher price bracket. You wouldn't even consider this if you where looking at the 500-700+ price range.

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