Final Words

The Brazos platform really poses the question of what is fast enough from a CPU standpoint. Netbook makers often argued that Atom was fast enough, and honestly they'd be right if Atom wasn't paired with such a heavyweight OS. Running Windows 7, Atom just wasn't fast enough but many made the sacrifice in order to get the form factor and battery life benefits that went along with the platform. The E-350 offers an alternative. You get faster than Atom CPU performance (particularly in single threaded tasks) and a fairly potent GPU. The only issue is that the E-350 doesn't compete against Atom. Most of the time you'll find it up against Pentium or low end Core i3 notebooks.

From a CPU performance standpoint, the E-350 can't compete with either of those CPUs clock for clock. Where AMD has the advantage is in power consumption and GPU performance. This is effectively AMD's answer to Intel's CULV platform, but with better graphics performance.

This is a huge statement from AMD, echoing what Apple has been saying for the past year: while CPU performance matters, GPU performance must scale at least as quickly, if not more to make up for lost time. The only thing we're really lacking are the killer apps (outside of 3D gaming and HD video) to support this mentality today.

The Radeon HD 6310 in the E-350 does very well, despite the memory bandwidth limitations. Its easily faster than Intel's HD Graphics, although some games (e.g. Starcraft 2) are still held back by the performance of AMD's Bobcat cores. Despite being a significant step forward for integrated graphics at this price point, I would be lying if I said I didn't wish it were faster. Ideally I would like to see > 30 fps performance across the board from the E-350.

There's also the GPU compute argument that AMD makes for Fusion, however the GPU compute tests I tried to run on Brazos didn't exactly work. Cyberlink Media Espresso would not use the GPU for encoding and the Civilization V compute shader test wouldn't run either. Both I suspect will be worked out by the time the platform actually ships.

What matters the most with Brazos is what the OEMs do with it. We'll of course get mini-ITX boards to turn into HTPCs, but on the mobile side Brazos needs to be paired with a sleek/well built chassis, good display, fast storage and a large battery to truly be attractive. I am also concerned about the performance of the Ontario based APUs. In many areas the E-350 isn't that much quicker than a dual-core Atom, which makes me wonder how the C-30 and C-50 would do.

Brazos ultimately has the same problem Atom had at its introduction. Compared to similarly priced notebooks based around 2.2GHz Pentium dual-core CPUs or Core i3s, the CPU just isn’t competitive. Unlike Atom however, in GPU bound scenarios the E-350 is actually faster than those two. The only issue, as I mentioned above, is that currently the majority of mainstream applications that are GPU bound are 3D games. Like Atom however, the Brazos platform is also destined for ultra thin formfactors - places a low end Core i3 can’t go. It’s in that comparison that AMD is most successful.


Compared to a Core i3-330UM, Brazos offers much better GPU performance and it’s even competitive in CPU dependent games like Starcraft 2. The i3-330UM is still faster CPU bound scenarios though, reinforcing the CPU speed for GPU performance tradeoff that you’re faced with when considering these two.


The E-350 delivers 50 - 60% of the multithreaded CPU performance of the Core i3-330UM, and nearly 70% of the single threaded performance. It’s a noticeable gap, but AMD attempts to make up for it by delivering up to twice the GPU performance in games.


Then there’s the issue of die size. For years AMD has had to give sell you a larger die at a lower price than Intel in order to remain competitive. The Brazos platform changes that. At 75mm^2, the Zacate die is smaller than just the CPU portion of a Core i3 and it’s less than 40% of the total die area when you include Intel’s HD Graphics. While more CPU performance would be nice to have, this is a good start.


AMD is committed to revving the Brazos platform yearly. We’ll obviously see updated graphics next year but I’m hoping for updates to the CPU cores as well. The biggest mistake Intel made with Atom was to be too conservative with its roadmap. AMD has a history of not making the same mistakes as Intel, so hopefully the Brazos roadmap looks good. Now we wait for the notebooks.

Mobile IGP Comparison


View All Comments

  • IMPL0DE - Tuesday, November 16, 2010 - link

    ...underwhelming. I was hopeful to see more performance out of this one. Let this not be the sign of the things to come. I still have faith in Bulldozer. Reply
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    If Bulldozer underwhelms or disappoints, AMD might be finished. I don't see how AMD could continue to be in business if two of their major new products are both underwhelming.

    For AMD's sake, Bulldozer needs to extremely competitive, at the very minimum.
  • wiak - Tuesday, November 16, 2010 - link

    AMD Radeon is one line you should not underestimate ;) Reply
  • GeorgeH - Tuesday, November 16, 2010 - link

    Bulldozer is only a piece of the puzzle. AMD's killer chip is the one that seamlessly combines what will (hopefully) be a Bulldozer core's awesome integer performance with the floating point performance of a GPU, all with competitive mobile power consumption and a process node that will allow them to make a decent profit while competing with Intel on price. Reply
  • Kevin G - Tuesday, November 16, 2010 - link

    That will come in 2012 with the successor to Llano.

    The thing that AMD needs to be worried about is getting Llano out in a time frame to be competitive. It has seemingly been pushed into the middle of 2011 instead of the early 2011.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Great, we've been hearing that for years. First we heard that AMD's "killer product" was going to be a combination of a CPU and GPU, except they got beat by Intel on that front.

    Now, AMD's "killer" product apparently will be a Bulldozer CPU combined with a good GPU.

    It seems that AMD's "killer" product is a continually changing target, and is something that may never arrive.

    What if the competition is much stronger by the time AMD releases a Bulldozer Fusion product? What will the "killer" product for AMD be then I wonder?
  • Oxford Guy - Tuesday, November 16, 2010 - link

    Well, years back, AMD was generally crushing Intel with its crappy NetBurst line. That may never happen again, but it was fun while it lasted. The problem for AMD is that Intel has to really screw up for it to have a chance, given Intel's leverage. An absurd design like Prescott is unlikely to come again. Reply
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    That's really the point. Even if Bulldozer is very impressive, for AMD to make financial or market share gains, Intel has to stumble. By all accounts, Sandy Bridge will be a very strong product.

    As I say, Intel stumbling on the scale of the P4 Netburst fiasco is unlikely to happen again. Intel is very well known in the industry for learning from their mistakes.
  • GeorgeH - Tuesday, November 16, 2010 - link

    AMD hasn't been beaten to anything yet. CPU/GPU hybrids aren't about slapping a classical IGP together with a CPU. CPU/GPU hybrids are about combining the compute performance of a CPU with that of a GPU into a single flexible unit.

    Intel is moving towards that target with good CPUs and substandard GPUs. AMD is moving towards that target with substandard CPUs and good GPUs. If/when/where they meet is the point where AMD has the potential to deliver an awesome product.

    Sandy Bridge, Llano, and the like are only the first few baby steps towards the goal, and it's silly to claim a "moving target" just because those steps aren't as large or as relatively impressive as we might like.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    AMD should have never had so much hype behind Fusion in the first place then, as the product that you describe won't be on the market for several years. Reply

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