Setting Performance Expectations

AMD provided this slide of PCMark Vantage and 3DMark Vantage performance of Brazos compared to its existing mobile platforms (Danube and Nile):

If you look at the PCMark Vantage numbers you'll see that AMD's E-350 provides roughly the same performance as an Athlon V120. That's a single core, 45nm chip running at 2.2GHz with a 512KB L2 cache. Or compared to a dual core processor, it's within striking distance of the Athlon Neo K325 which features two cores running at 1.3GHz and 1MB L2 per core. The GPU performance however tells a very important story. While AMD's previous platforms offered a great deal of CPU performance and an arguably imbalanced amount of GPU performance, Brazos almost does the opposite. You get a slower CPU than most existing mainstream platforms, but a much better GPU.

In the sub-$500 market, you're not going to get much in the way of a discrete GPU. What AMD is hoping for is that you'll be happy enough with Brazos' CPU performance and be sold on its GPU performance and total power consumption. From AMD's standpoint, there's not much expense involved in producing a Zacate/Ontario APU, making Brazos a nice way of capitalizing on mainstream platforms. The 75mm2 die itself is smaller than most discrete GPUs as well as anything Intel is selling into these market segments.


AMD's Zacate APU, 19mm x 19mm package, 413 balls, 75mm^2 die

The Comparison

Brazos, like Atom, will fight a two front war. On the one hand you have the price comparison. The E-350 will be found in notebooks in the $400 - $500 range according to AMD. That puts it up against mainstream notebooks with 2.2GHz Intel Pentium DC and 2.26GHz Core i3-350M processors. Against these platforms, Brazos won't stand a chance as far as CPU performance goes but it should do very well in GPU bound games. I've included results from a 2.2GHz Pentium dual-core part (1MB L2 cache) as well as a simulated Core i3-350M in the mobile IGP comparison.

The other front is, of course, the ultraportable space. Here you'll see the E-350 go head to head with dual-core Atom, Core 2 ULV and Arrandale ULV parts. AMD's CPU performance should be much more competitive here. From this camp we've got the Atom D510 (close enough to the N550) and a simulated Core i3-330UM. The expectations here are better CPU performance than Atom, but lower than Arrandale ULV. GPU performance should easily trump both.

Introduction CPU Performance: Better than Atom, 90% of K8 but Slower than Pentium DC
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  • silverblue - Wednesday, November 17, 2010 - link

    I admit it's rather one-sided, however there's an important point to be made - most graphics sales are integrated/low-end discrete. This is why Intel has the lion's share of the market. nVidia's fallen out of favour with Intel (and not because it did something wrong, either) and are soon to get a competitor in the ULV space which may just make purchasing ION a less clear cut decision.

    nVidia won't sit still, and I doubt Intel will in terms of on-die graphics. There's nothing to suggest that nVidia couldn't come up with an Optimus solution for the Brazos platform (as ironic as that may sound, though do remember it's hardly a graphics monster) in order to have as many fingers in as many pies at once. nVidia have produced very good chipsets in the past for both AMD and Intel and this alone should factor in system builders' purchasing decisions, let alone OEMs.

    nVidia aren't going to die, far from it. The better they're doing, the more Intel and especially AMD have to lower prices to keep competitive.
  • nitrousoxide - Wednesday, November 17, 2010 - link

    nVidia working on Optimus in co-op with AMD? That sounds like AMD saying to Intel: hey, use my GPUs on Sandybridge!
  • silverblue - Wednesday, November 17, 2010 - link

    By that I meant an nVidia chipset that employs a GPU switching mechanism should the x16 slot be populated.
  • Rayb - Wednesday, November 17, 2010 - link

    Just to make it clear, I understand the point you're making and the purpose of competition when a product is superior to a previous release. That's not the issue I'm debating, since the ION chipset is almost two years old and has managed to survive the ULV niche this long almost uncontested until now. I don't have any objections to Brazoz or Ontario if are proven even marginally better than other available alternatives.

    I don't restrict myself to one specific brand when making a purchase based on my requirements at that point. What I object is being marginalized to only one choice as alluded in (long rant by outsideloop) the third post above my reply. Which by the way since it's offset left and not intended for you, this one is.

    According to his wisdom, there is no room for anybody else but his favorite company in that fantasy world. Obviously having having fruit-loops for breakfast, lunch and dinner is detrimental to your health.
  • nitrousoxide - Wednesday, November 17, 2010 - link

    Hey about the 3rd question, 50 cents for a short post, 70 cents for a medium length post and 1 buck for a long post, that's how much those people are paid in my country :)
  • plonk420 - Wednesday, November 17, 2010 - link

    when it comes to raw CPU power, Brazos seems BARELY faster than Atom... and i feared Atom wouldn't be able to decrypt BD+ realtime with AnyDVD HD. i'm tempted to go Nano for that reason (but i sooooo want Brazos's TDP (even 25-50% more) for the Nano's computing power...
  • nitrousoxide - Wednesday, November 17, 2010 - link

    That's true in heavy multi-threaded work loads. Daily use featuring low-single-threaded work load is significantly faster than Atom. And it can at least play 1080p HD Video smoothly while an Atom struggles for 720p video playback. It is definitely faster than Atom, but how far it can go depends on its final price margin. If it is forced to encounter Sandybridge CULVs, it will definitely be wiped out.
  • richough3 - Wednesday, November 17, 2010 - link

    I currently have the Inspiron 1012 (Atom 450/GMA 3150) and the Inspiron 11z (SU4100 - 1.3 GHz/GMA4500MHD) and both have come close to what I've been looking for, but not quite.

    The 1012, Atom laptop, had awesome battery life, but it sucked at flash playback, running my TV tuner, and running multiple apps.

    I got an Alienware M11x prior to the 11z. The graphics were awesome for an 11.6" subnotebook and battery life was good when on the integrated video, but the weight and hinge issue was why I returned it and got the 11z.

    The 11z is good on battery life and did all the things the Atom laptop couldn't but it sucked for anything but basic running around in 3D games like Warcraft.

    I had also considered the Inspiron M101z with the AMD K325, 1.3 GHz dual core proc, but it ran hotter and had less of a battery life than the 11z.

    The E-350 APU appears to be able to address the desire for an acceptable, casual 3D experience and still provide decent performance for the other applications, along with good battery life and to provide all that in a lightweight subnotebook. Sure, I could get better performance with a heavier laptop, but I want lightness and a small footprint and I have a desktop for any heavy gaming or CPU intensive applications I want to run. I don't need a power hungry beast to play Plant vs Zombies, Diablo II, or to farm for mats in WoW, I just want it decent enough so it's not a total slide show.
  • iwodo - Wednesday, November 17, 2010 - link

    There should be a price / performance / watt graph.

    Personally i am not too convinced this will succeed. Or this will solely complete where Atom is currently at, cheap and as apple correctly stated, useless Netbook area.

    It is no where near even the low range Pentium E, or even Celeron.

    The only area where Brazos or its derivative shines, is the cheapest computer possible.

    However spending $40 - $50 you would get nearly double the performance.
  • Aloonatic - Wednesday, November 17, 2010 - link

    I don't understand.

    DO you really think that Intel's product will be cheaper and improvements released more quickly without AMD as competition?

    Mind boggled.

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