Last night we published our Radeon HD 6870 and 6850 review. In it we made a decision to include a factory overclocked GeForce GTX 460 from EVGA (the EVGA GeForce GTX 460 FTW). For those who aren't aware, NVIDIA has allowed a number of its partners to ship GTX 460s at higher than stock clock speeds. A practice that has been done in the past. The cards are available in retail with full warranties.

A number of you responded in the comments to the article very upset that we included the EVGA card. Even going as far to accuse us of caving to NVIDIA's pressure and demands. Ryan and I both felt it was necessary to address this front and center rather than keep the discussion in the comments.

Let's start with the obvious. NVIDIA is more aggressive than AMD with trying to get review sites to use certain games and even make certain GPU comparisons. When NVIDIA pushes, we push back. You don't ever see that here on AnandTech simply because I don't believe this is the place for it. Both sides (correction, all companies) have done nasty things in the past but you come here to read about products, not behind the scenes politics so we've mostly left it out of our reviews.

NVIDIA called asking for us to include overclocked GTX 460s in the 6800 series article. I responded by saying that our first priority is to get the standard clocked cards tested and that if NVIDIA wanted to change the specs of the GTX 460 and guarantee no lower clocked versions would be sold, we would gladly only test the factory overclocked parts. NVIDIA of course didn't change the 460's clocks and we ended the conversation at that. We gave NVIDIA no impression that we would include the card despite their insistence. The decision to include the EVGA GeForce GTX 460 FTW was made on our own entirely.

We don't like including factory overclocked parts in our reviews for reasons we've already mentioned in the article itself. This wasn't a one off made for the purpose of reviewing only, it's available from online vendors and a valid option from a price comparison. Furthermore it presented us with an interesting circumstance where the overclock was large enough to make a significant impact - the 26% overclock pushed the card to a performance level that by all rights could have (and should have) been a new product entirely.

From my standpoint, having more information never hurts. This simply provides another data point for you to use. We put hefty disclaimers in the article when talking about the EVGA card, but I don't see not including a publicly available product in a review as a bad thing. It's not something we typically do, but in this case the race was close enough that we wanted to cover all of our bases. At the end of the day I believe our conclusion did just that:

At $179 buy the 6850. At $239 buy the 6870 for best performance/power. If you want the best overall performance, buy the GTX 470. However, as long as they are available the EVGA GeForce GTX 460 FTW is a good alternative. You get the same warranty you would on a standard GTX 460, but you do sacrifice power consumption for the performance advantage over the 6870.

We were honestly afraid that if we didn't include at least a representative of the factory overclocked GTX 460s that we would get accused of being too favorable to AMD. As always, this is your site - you ultimately end up deciding how we do things around here. So I'm asking all of you to chime in with your thoughts - how would you like to handle these types of situations in the future? Do we never make exceptions even in the case of a great number of factory overclocked cards being available on the market? Do we keep the overclocked comparison to a single page in the review? Or does it not matter?

And if you're worried about this being tied to financial gain: I'll point out that we are one of the only sites to have a clear separation of advertising and editorial (AnandTech, Inc. doesn't employ a single ad sales person, and our 3rd party sales team has no stake in AT and vice versa). The one guarantee that I offer all of our writers here at AnandTech is you never have to worry about where your paycheck is coming from, just make sure you do the best job possible and that your conclusions are defensible.

If we've disappointed you in our decision to include the EVGA FTW in last night's review, I sincerely apologize. At the end of the day we have to maintain your trust and keep you all happy, no one else. We believed it was the right thing to do but if the overwhelming majority of you feel otherwise, please let us know. You have the ability to shape how we do things in the future so please let us know.

Whether you thought it was an issue or not, we'd love to hear from you. I do appreciate you reading the site and I want to make it better for you in the future.

GP

Take care,
Anand

Comments Locked

620 Comments

View All Comments

  • spigzone - Friday, October 22, 2010 - link

    "I wasn't put off or anything by the inclusion, and it was an excellent, excellent article. I can't believe you did all this in one week."

    It WASN'T an 'excellent excellent' article (review).

    Maybe you missed the part where Ryan APOLOGIZED because the review was so poorly written, incomplete and rushed.

    This review was well below Anandtech's usual completeness and standards.

  • rqle - Friday, October 22, 2010 - link

    As long as the card REFERENCE CARD IS IN the reveiw as well. The OVERCLOCK CARD must also be label as an OVERCLOCK card. Don't label it EVGA FTW, or any funky name other company uses.
  • Amunet - Friday, October 22, 2010 - link

    Test everything you can. If some people can't understand what an overclocked card is, that's their problem.

    More information is always better!
  • spigzone - Friday, October 22, 2010 - link

    So you agree there should have been a highly overclocked 6870 in the mix?
  • B3an - Saturday, October 23, 2010 - link

    No, because there is not a factory OC'ed 6870 available to buy yet. The EVGA FTW is. If you're going to buy right NOW you'll be looking at these two cards because of the near exact same price points and performance. So having the EVGA card is completely relevant and useful to buyers, which is the whole point of a review.
  • plague911 - Friday, October 22, 2010 - link

    ^^ subject
  • fausto412 - Friday, October 22, 2010 - link

    I would prefer stock cards only. overclocked cards need to go against overclocked cards.
  • B3an - Saturday, October 23, 2010 - link

    Yes because people never look at OC'ed cards, that are the same price, when buying a card do they. </sarcasm>
  • AnnonymousCoward - Monday, October 25, 2010 - link

    "stock frequency" was determined by some engineer who graphed capability versus yield. "overclocked" is the right side of the graph from better performing parts. If a card costs $x and performs y, why do you care, fausto412, if it has "overclock" in the name? Would you stop caring if they named it "461"?
  • El_Capitan - Friday, October 22, 2010 - link

    I frequent 5 review sites daily, and AnandTech is one of them. As a consumer, it'd be a poor decision to buy something based off of one review. The same can be said as a reviewer, that it'd be a poor decision to test something based on one demographic audience.

    Every review site WILL test the reviewed product at stock settings. They will ALSO test similar performance level or cost equivalent item for comparison.

    For me, I find that if you're going to start buying ANY product over $100, you want to get the best bang for your buck. We're talking about $180+ graphics cards here. When you start hashing out that much money, you're getting into the enthusiast and budget demographic. Sure, people are happy with stock settings, but there's an entire INDUSTRY geared toward the overclocking demographic. After-market heatsinks, water-cooling, companies with non-reference designs, RAM with heatsinks, etc.

    When you see the price of a HD 6870, you see the price of a GTX 470. When you see the price of a GTX 460 1GB, you start looking at the HD 6850 and maybe the GTX 460 768MB. It makes sense to compare THOSE items at stock, for sure.

    There's a totally different picture involved when you get one of the best bang for the buck video cards with the GTX 460 1GB and can overclock it from 726/1900 to 895/2040 (personal) compared to a HD 6870 from 900/1050 to a 950/1050 (see Tom's Hardware).

    When you start overclocking, putting cards in crossfire and SLI at stock and overclocked speeds, a broader picture emerges. Not only do you get people who don't overclock happy, but you get the people who do overclock happy. Plus, you get more people who don't normally overclock to start getting interested because they see the benefits of overclocking.

    Either way, it doesn't stop me coming here, even if I don't post much.

Log in

Don't have an account? Sign up now