Last night we published our Radeon HD 6870 and 6850 review. In it we made a decision to include a factory overclocked GeForce GTX 460 from EVGA (the EVGA GeForce GTX 460 FTW). For those who aren't aware, NVIDIA has allowed a number of its partners to ship GTX 460s at higher than stock clock speeds. A practice that has been done in the past. The cards are available in retail with full warranties.

A number of you responded in the comments to the article very upset that we included the EVGA card. Even going as far to accuse us of caving to NVIDIA's pressure and demands. Ryan and I both felt it was necessary to address this front and center rather than keep the discussion in the comments.

Let's start with the obvious. NVIDIA is more aggressive than AMD with trying to get review sites to use certain games and even make certain GPU comparisons. When NVIDIA pushes, we push back. You don't ever see that here on AnandTech simply because I don't believe this is the place for it. Both sides (correction, all companies) have done nasty things in the past but you come here to read about products, not behind the scenes politics so we've mostly left it out of our reviews.

NVIDIA called asking for us to include overclocked GTX 460s in the 6800 series article. I responded by saying that our first priority is to get the standard clocked cards tested and that if NVIDIA wanted to change the specs of the GTX 460 and guarantee no lower clocked versions would be sold, we would gladly only test the factory overclocked parts. NVIDIA of course didn't change the 460's clocks and we ended the conversation at that. We gave NVIDIA no impression that we would include the card despite their insistence. The decision to include the EVGA GeForce GTX 460 FTW was made on our own entirely.

We don't like including factory overclocked parts in our reviews for reasons we've already mentioned in the article itself. This wasn't a one off made for the purpose of reviewing only, it's available from online vendors and a valid option from a price comparison. Furthermore it presented us with an interesting circumstance where the overclock was large enough to make a significant impact - the 26% overclock pushed the card to a performance level that by all rights could have (and should have) been a new product entirely.

From my standpoint, having more information never hurts. This simply provides another data point for you to use. We put hefty disclaimers in the article when talking about the EVGA card, but I don't see not including a publicly available product in a review as a bad thing. It's not something we typically do, but in this case the race was close enough that we wanted to cover all of our bases. At the end of the day I believe our conclusion did just that:

At $179 buy the 6850. At $239 buy the 6870 for best performance/power. If you want the best overall performance, buy the GTX 470. However, as long as they are available the EVGA GeForce GTX 460 FTW is a good alternative. You get the same warranty you would on a standard GTX 460, but you do sacrifice power consumption for the performance advantage over the 6870.

We were honestly afraid that if we didn't include at least a representative of the factory overclocked GTX 460s that we would get accused of being too favorable to AMD. As always, this is your site - you ultimately end up deciding how we do things around here. So I'm asking all of you to chime in with your thoughts - how would you like to handle these types of situations in the future? Do we never make exceptions even in the case of a great number of factory overclocked cards being available on the market? Do we keep the overclocked comparison to a single page in the review? Or does it not matter?

And if you're worried about this being tied to financial gain: I'll point out that we are one of the only sites to have a clear separation of advertising and editorial (AnandTech, Inc. doesn't employ a single ad sales person, and our 3rd party sales team has no stake in AT and vice versa). The one guarantee that I offer all of our writers here at AnandTech is you never have to worry about where your paycheck is coming from, just make sure you do the best job possible and that your conclusions are defensible.

If we've disappointed you in our decision to include the EVGA FTW in last night's review, I sincerely apologize. At the end of the day we have to maintain your trust and keep you all happy, no one else. We believed it was the right thing to do but if the overwhelming majority of you feel otherwise, please let us know. You have the ability to shape how we do things in the future so please let us know.

Whether you thought it was an issue or not, we'd love to hear from you. I do appreciate you reading the site and I want to make it better for you in the future.

GP

Take care,
Anand

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  • spigzone - Saturday, October 23, 2010 - link

    go such a green lollipop.
  • SlyNine - Friday, October 22, 2010 - link

    Having another data point to base decisions on never hurts.
  • spigzone - Saturday, October 23, 2010 - link

    Yeah, integrity is SO overrated.
  • doobydoo - Tuesday, October 26, 2010 - link

    Yeah, knowing which card is better value for money is SO overrated.

    And what are you on about, integrity?

    They couldn't have been more explicit about exactly which card they were including and gave clear caveats which any monkey could grasp.

    Like there's some kind of moral law been broken by telling consumers which card is faster?

    Why are you so naive to think that just because a card is FACTORY overclocked it should be ignored?
  • jecs - Friday, October 22, 2010 - link

    To me is nice if you decide to include an overcloked Nvidia 460 card that is close on performance and price, in fact it was great for me to see this on the same graphic and a logical or pertinent inclusion. I think, and pardon me, this should not be a sport team competition for consumers and those complaining just wanted: A winner and a looser. I will buy from every brand my budget allows me when I feel a specific feature is better for me alone and for what I do and not necessarily for what others think is obvious or best. As a matter of fact I need to buy a Nvidia card for a specific 3D rendering software - Octane, not for gaming, so my only hope is to find a 460 card with 2 gigs of memory at a lower price. But I think the new offerings from AMD are even better performers in general now.

    Keep the good work! Competition will keep the market improving and with better choices for us.
  • strahd13 - Friday, October 22, 2010 - link

    I thought you handled it right, you made clear the irregularity upfront and and we can simply leave out the data as we read if we do not like it.
  • spigzone - Friday, October 22, 2010 - link

    Hey Anand, here's the Bottom Line:

    YOUR REPUTATION JUST TOOK A HIT.
  • doobydoo - Tuesday, October 26, 2010 - link

    For the majority of people I think Anandtech probably just gained credibility, just because they're decent enough to be open and honest when a bunch of fanboys start throwing their dolls out of the pram.
  • glad2meetu - Friday, October 22, 2010 - link

    I have no issue with the approach taken by Anandtech. This site is considered a premier site by most people who follow electronic hardware. Most companies will go out of their way to try and get a favorable review. There is nothing wrong with that. Anandtech takes a balanced approach to reviews. AMD has a lot to be proud of with these new cards.

    You clearly labeled the part as an overclock and stated that you would be reviewing AMD cards from several vendors next week. I look forward to that review since it is obvious that the AMD parts are going to be able to overclock as well with more elaborate cooling. You also list the non-factory overclock nVidia parts in your graphs. Your smarter readers will be able to deduce what they can probably expect from overclocked AMD parts. Other readers are going to respond the way they did. Both AMD and nVidia have competitive parts. I have not yet decided what I will buy.
  • spigzone - Saturday, October 23, 2010 - link

    If Anandtech had taken PRINCIPLED approach to this review, this *hitstorm wouldn't have happened.

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