What’s In a Name?

GPU naming is rarely consistent. While NVIDIA is usually the biggest perpetrator of naming confusion or suddenly switched names AMD does not have a clear record either (the Mobility 5100 series comes to mind). However we’re not sure there’s precedent for AMD’s latest naming decision, and there’s really no stepping around it. So we have a few thoughts we’d like to share.

Since the introduction of the Radeon 3870 in 2007, 800 has been the series designation for AMD’s high-end products. The only time they’ve broken this is last year, when AMD ditched the X2 moniker for their dual-GPU card for the 5900 designation, a move that ruffled a few feathers but at least made some sense since the 5970 wasn’t a true 5870 X2. Regardless, the 800 series has since 2007 been AMD’s designation for their top single-chip product.

With that naming scheme come expectations of performance. Each 800 series card has been successively faster, and while pricing has been inconsistent as AMD’s die size and costs have shifted, ultimately each 800 series card was a notable step up in performance from the previous card. With the 6800 this is not the case. In fact it’s absolutely a step down, the 6800 series is on average 7% slower than the 5800 series. This doesn’t mean that AMD hasn’t made enhancements to the card –we’ve already covered the enhanced tessellation unit, AA/AF, UVD3, and other features – but these are for the most part features and not performance enhancements.


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Today AMD is turning their naming scheme on its head by launching these Barts cards with the 6800 name, but without better-than-5800 performance. AMD’s rationale for doing this is that they’re going to be continuing to sell the 5700 series, and that as a result they didn’t want to call these cards the 6700 series and introduce confusion. Furthermore AMD is trying to recapture the glory days of the 4800 series, where those parts sold for under $300 and then quickly under $200. It wasn’t until the 5800 series that an 800 series card became outright expensive. So for these reasons, AMD wanted to call these Barts cards the 6800 series.

We find ourselves in disagreement with AMD here.

We don’t have a problem with AMD introducing the 6 series here – the changes they’ve made, even if not extreme, at least justify that. But there’s a very real issue of creating confusion for buyers of the 5800 series now by introducing the 6800 series. The performance may be close and the power consumption lower, but make no mistake, the 5800 series was faster.

Ultimately this is not our problem; this is AMD’s problem. So we can’t claim harm per-say, but we can reflect on matters. The Barts cards being introduced today should have been called the 6700 series. It would have made the latest rendition of the 700 series more expensive than last time, but at the same time Barts is a very worthy upgrade to the 5700 series. But then that’s the problem for AMD; they don’t want to hurt sales of the 5700 series while it’s still on the market.

High IQ: AMD Fixes Texture Filtering and Adds Morphological AA NVIDIA’s 6870 Competitor & The Test
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  • Chris Peredun - Friday, October 22, 2010 - link

    Not bad, but consider that the average OC from the AT GTX 460 review was 24% on the core. (No memory OC was tried.)

    http://www.anandtech.com/show/3809/nvidias-geforce...
  • thaze - Friday, October 22, 2010 - link

    German magazine "PC Games Hardware" states the 68xx need "high quality" driver settings in order to reach 58xx image quality. Supposedly AMD confirmed changes regarding the driver's default settings.
    Therefore they've tested in "high quality" mode and got less convincing results.

    Details (german): http://www.pcgameshardware.de/aid,795021/Radeon-HD...
  • Ryan Smith - Friday, October 22, 2010 - link

    Unfortunately I don't know German well enough to read the article, and Google translations of technical articles are nearly worthless.

    What I can tell you is that the new texture quality slider is simply a replacement for the old Catalyst AI slider, which only controlled Crossfire profiles and texture quality in the first place. High quality mode disables all texture optimizations, which would be analogous to disabling CatAI on the 5800 series.So the default setting of Quality would be equivalent to the 5800 series setting of CatAT Standard.
  • thaze - Saturday, October 30, 2010 - link

    "High quality mode disables all texture optimizations, which would be analogous to disabling CatAI on the 5800 series.So the default setting of Quality would be equivalent to the 5800 series setting of CatAT Standard. "

    According to computerbase.de, this is the case with Catalyst 10.10. But they argue that the 5800's image quality suffered in comparison to previous drivers and the 6800 just reaches this level of quality. Both of them now need manual tweaking (6800: high quality mode; 5800: CatAI disabled) to deliver the Catalyst 10.9's default quality.
  • tviceman - Friday, October 22, 2010 - link

    I would really like more sites (including Anandtech) to investigate this. If the benchmarks around the web using default settings with the 6800 cards are indeed NOT apples to apples comparisons vs. Nvidia's default settings, then all the reviews aren't doing fair comparisons.
  • thaze - Saturday, October 30, 2010 - link

    computerbase.de also subscribes to this view after having invested more time into image quality tests.

    Translation of a part of their summary:
    " [...] on the other hand, the textures' flickering is more intense. That's because AMD has lowered the standard anisotropic filtering settings to the level of AI Advanced in the previous generation. An incomprehensible step for us, because modern graphics cards provide enough performance to improve the image quality.

    While there are games that hardly show any difference, others suffer greatly to flickering textures. After all, it is (usually) possible to reach the previous AF-quality with the "High Quality" function. The Radeon HD 6800 can still handle the quality of the previous generation after manual switching, but the standard quality is worse now!

    Since we will not support such practices, we decided to test every Radeon HD 6000 card with the about five percent slower high-quality settings in the future, so the final result is roughly comparable with the default setting from Nvidia."

    (They also state that Catalyst 10.10 changes the 5800's AF-quality to be similar to the 6800's, both in default settings, but again worse than default settings in older drivers.)
  • Computer Bottleneck - Friday, October 22, 2010 - link

    The boost in low tessellation factor really caught my eye.

    I wonder what kind of implications this will have for game designers if AMD and Nvidia decide to take different paths on this?

    I have been under the impression that boosting lower tessellation factor is good for System on a chip development because tessellating out a low quality model to a high quality model saves memory bandwidth.
  • DearSX - Friday, October 22, 2010 - link

    Unless the 6850 overclocks a good 25%, what 460s reference 460s seem to overclock on average, it seems to not be any better overall to me. Less noise, heat, price and power, but also less overclocked performance? I'll need to wait and see. Overclocking a 460 presents a pretty good deal at current prices, which will probably continue to drop too.
  • Goty - Friday, October 22, 2010 - link

    Did you miss the whole part where the stock 6870 is basically faster (or at worst on par with) the overclocked 460 1GB? What do you think is going to happen when you overclock the 5870 AT ALL?
  • DominionSeraph - Friday, October 22, 2010 - link

    The 6870 is more expensive than the 1GB GTX 460. Apples to apples would be DearSX's point -- 6850 vs 1GB GTX 460. They are about the same performance at about the same price -- $~185 for the 6850 w/ shipping and ~$180 for the 1GB GTX 460 after rebate.
    The 6850 has the edge in price/performance at stock clocks, but the GTX 460 overclocks well. The 6850 would need to consistently overclock ~20% to keep its advantage over the GTX 460.

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