AMD’s Radeon HD 6870 & 6850: Renewing Competition in the Mid-Range Market
by Ryan Smith on October 21, 2010 10:08 PM ESTWhat’s In a Name?
GPU naming is rarely consistent. While NVIDIA is usually the biggest perpetrator of naming confusion or suddenly switched names AMD does not have a clear record either (the Mobility 5100 series comes to mind). However we’re not sure there’s precedent for AMD’s latest naming decision, and there’s really no stepping around it. So we have a few thoughts we’d like to share.
Since the introduction of the Radeon 3870 in 2007, 800 has been the series designation for AMD’s high-end products. The only time they’ve broken this is last year, when AMD ditched the X2 moniker for their dual-GPU card for the 5900 designation, a move that ruffled a few feathers but at least made some sense since the 5970 wasn’t a true 5870 X2. Regardless, the 800 series has since 2007 been AMD’s designation for their top single-chip product.
With that naming scheme come expectations of performance. Each 800 series card has been successively faster, and while pricing has been inconsistent as AMD’s die size and costs have shifted, ultimately each 800 series card was a notable step up in performance from the previous card. With the 6800 this is not the case. In fact it’s absolutely a step down, the 6800 series is on average 7% slower than the 5800 series. This doesn’t mean that AMD hasn’t made enhancements to the card –we’ve already covered the enhanced tessellation unit, AA/AF, UVD3, and other features – but these are for the most part features and not performance enhancements.
Click to enlarge
Today AMD is turning their naming scheme on its head by launching these Barts cards with the 6800 name, but without better-than-5800 performance. AMD’s rationale for doing this is that they’re going to be continuing to sell the 5700 series, and that as a result they didn’t want to call these cards the 6700 series and introduce confusion. Furthermore AMD is trying to recapture the glory days of the 4800 series, where those parts sold for under $300 and then quickly under $200. It wasn’t until the 5800 series that an 800 series card became outright expensive. So for these reasons, AMD wanted to call these Barts cards the 6800 series.
We find ourselves in disagreement with AMD here.
We don’t have a problem with AMD introducing the 6 series here – the changes they’ve made, even if not extreme, at least justify that. But there’s a very real issue of creating confusion for buyers of the 5800 series now by introducing the 6800 series. The performance may be close and the power consumption lower, but make no mistake, the 5800 series was faster.
Ultimately this is not our problem; this is AMD’s problem. So we can’t claim harm per-say, but we can reflect on matters. The Barts cards being introduced today should have been called the 6700 series. It would have made the latest rendition of the 700 series more expensive than last time, but at the same time Barts is a very worthy upgrade to the 5700 series. But then that’s the problem for AMD; they don’t want to hurt sales of the 5700 series while it’s still on the market.
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529th - Saturday, October 23, 2010 - link
the marketers wanted to differentiate themselves from Nvidia, that's why they are using their second place cards to be in the same category as nvidias second place cardsIf you are shopping for a top of the line card you should know atleast a little bit about them although the un-educated video-card shopper would think that a 470 and 5870 or 6870 is on the SAME performance level, WHICH ISN'T TOO FAR FROM THE TRUTH, but I think it's here where AMD marketers are trying to make a statement
i could be wrong, i have had very little sleep last night, cedar point was a blast!
SininStyle - Saturday, October 23, 2010 - link
Can I just say THANK YOU for adding a OC edition of the 460. Don't know why everyone is whining. If you don't want to know how an OC edition compares then ignore the stupid bench for it. Why is such a huge deal?I personally am glad they included it and this is why. The 460 1gb stock is 675mhz and can OC "reliably" to 850mhz.. That's 175mhz gain and its noticeable. Stock volt stock fan. And for those that wanna claim heat, mine shows 64c at 75% fan on OCCT. The 6870 get 50hz OC at stock volt/fan. SEE why this is important people? $180 vs $240 with same results.
Now with volt changes I'm sure they both have room to go I'm not sure how much. I tend to shy away from higher voltages at least for now.
The 6850 is the better buy between the 2 68xx cards. That has allot of headroom to OC. That would even be a better comparison to the 460 due to the price. And owning the 460 doesn't make me a fanboy and I will say you can flip a coin for value on these 2.
So again thanks for the added information. Cant see why anyone would complain about more info. If you don't like the info ignore it if it makes you feel better. Feel free to add OCed 6850s and 6870s I look forward to the comparison.
Parhel - Saturday, October 23, 2010 - link
"The 460 1gb stock is 675mhz and can OC "reliably" to 850mhz"No, it absolutely cannot. the FTW card is a "golden sample" which is why there are so few available. Stock cooling on a stock card will not get you to 850Mhz with 24/7 reliability. You *might* get to 800Mhz, probably a bit less. That's a great value, IMO. If I were in the market at the moment, I'd pick a base model GTX 460 and OC it. Not arguing that point at all. But presenting this card in the 6870 launch article is a sham and major black eye to Anandtech's credibility.
rom0n - Saturday, October 23, 2010 - link
Is it possible to post the GPUZ of the HD6850. It seems there are numerous cases where HD6850 has 1120 sent out to reviewers. Seehttp://benchmarkreviews.com/index.php?option=com_c... If this happens to be one of them the results may be a little misleading. If not then it'll reaffirm the results.
GullLars - Saturday, October 23, 2010 - link
This means a 6870 with open-air fan optimized for noise will be my early winter solstice present for myself, togheter with the 4x C300 64GB i just got :DI went for a value-upgrade of my old rigg with P2x6 1090T, 8GB kingston value DDR3, and AM3 mobo with SB850, so once i get both the SSD in RAID-0 and the GPU, I'll be a happy camper (or rusher) <3
It'll tide me over untill i can get Bulldozer or a next gen Intel (high end/workstation) around winter 2011/2012.
poohbear - Saturday, October 23, 2010 - link
"Apparently a small number of the AMD Radeon HD 6850 press samples shipped from AIB partners have a higher-than-expected number of stream processors enabled.This is because some AIBs used early engineering ASICs intended for board validation on their press samples. The use of these ASICs results in the incorrect number of stream processors. If you have an HD 6850 board sample from an AIB, please test using a utility such as GPU-z to determine the number of active stream processors. If that number is greater than 960, please contact us and we will work to have your board replaced with a production-level sample.
All boards available in the market, as well as AMD-supplied media samples, have production-level GPUs with the correct 960 stream processors."
so which one did Anandtech get? false marketing is such BS, just wanna be sure your benchmarks for the 6850 are reliable and we're not getting overrated benchmarks due to a cherry picked review sample.
lakrids - Saturday, October 23, 2010 - link
The review ended up looking like an advertisement for EVGA at page 7 and beyond. Why EVGA? Why not some other brand?Why include that brand at all? Just mark the card "GTX 460 OC'd 850MHz".
At the very first benchmark: Crysis 2560x1600, you didn't include the reference GTX 460, you pitched the HD6870 against the EVGA overclocked version. EVGA here, EVGA there, EVGA everywhere.
Would you blame me if I suspect you of being on EVGA's paycheck?
Lolimaster - Sunday, October 24, 2010 - link
When I call you a Intel/Nvidia biased site I'm saying the truth. Are you reviewing the HD6000 or doins an EVGA product reviews.This is an insult.
Message:
Nvidia will disappear like the dodo, just a bit more time and at that time all this sh1t will end.
SininStyle - Sunday, October 24, 2010 - link
You do understand if Nvidia vanishes the price of GPUs goes through the roof right? Nvidia isnt going to vanish any earlier then Radeon. Saying either just translates into "Im a fanboy"Stop defending a sticker and start shopping price performance. Neither company would hesitate to rape your wallet if the other would allow it. Case in point look at the price of the 57xx and 58xx 2 months ago. Then look at the price of the same cards including the 68xx cards now. Any of these cards perform less then they did 2 months ago? But the price is a whole lot cheaper isnt it? Well you can thank the 460 for that. Competition results in better pricing for the same performance. You should be thanking Nvidia not hating them.
Super_Herb - Sunday, October 24, 2010 - link
I love it - "as a matter of policy we do not include overclocked cards on general reviews"..........but this time nVidia said pretty please so we did. But because our strict ethical policy doesn't allow us to include them we'll just tell you we did it this one special time because a manufacturer specifically sent us a special card and then our integrity is still 100% intact......right? Besides, the "special" card nVidia sent us was so shiny and pretty!Back to [H]ard to get the real story.